Onalytica B2B

MAY 3, 2018

How relevant the influencers are to your brand. Different influencer types will create different types of content too and have varying levels of collaboration – some may be more time consuming and labour intensive on your part than others. How relevant the influencers are. Your engagement approach.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

DECEMBER 14, 2017

How you engage with your influencers depends on variables such as the type of influencer you’re engaging with; what both the influencer and the brand seek to gain; if there’s any existing activities you can tie influencer marketing into, and whether your focus is more geared towards product or content. Employee advocacy.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. These influencers are then ranked by Reach, Resonance, Relevance and Reference. These influencers are then ranked by Reach, Resonance, Relevance and Reference. CLICK HERE FOR A FREE TRIAL!

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Market Positioning. The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

NOVEMBER 15, 2018

a lot of sales people sit here). • LinkedIn and Facebook Accounts but no Twitter or Instagram account. • Shares occasional brand content on LinkedIn. • Publishes 1-10 social media posts per month on LinkedIn. • Audience size: Up to 2,000 online (LinkedIn and Twitter combined). Connectors. Participators. Influencers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

DECEMBER 7, 2017

1) Do you know who your relevant influencers are? They may be the mid-tier influencers that are relevant, have some authority within the industry, drive engagement, but their follower numbers are not so high that they’re difficult to engage. Are they co-creating content? Have you reacted to them in your content?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

NOVEMBER 17, 2016

Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention. LEAD GENERATION. After all, all influencers started somewhere and will therefore have industry contacts. COMMUNITY ENGAGEMENT.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

JANUARY 30, 2018

An influencer with a large, yet fake and un-engaged audience are highly unlikely to be well regarded by their influencer peers; they’re pushing out content that isn’t really driving any real impact in the wider influencer community. Curators – sharing content from others. 2) Engaged audience data. Who influences the marketplace?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

APRIL 20, 2017

Employee advocacy is an exercise where organisations’ employees have a presence on social media, in which they push out content relating to their brand and/or their industry. Share interesting and relevant pieces of content amongst the team so that employees can scan through and share if they wish. Make it easy.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

OCTOBER 26, 2017

The golden rule of influencer discovery is to look for individuals with high relevance and topical resonance rather than using reach as a standalone metric. Use a hybrid model of organically building relationships with influencers by co-creating content and then paying to promote your content. Build relationships offline too.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

APRIL 11, 2017

There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. Content marketing is also a long game. Influencers & Content. I’ve already mentioned how using influencers in visual ads can help, and the same applies to within content.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

JULY 26, 2018

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. Within the pharmaceutical and life sciences space, Social Media Influencers (not celebrities) produced a 60% greater shift in brand perception measurements compared to any other kind of advertising content – this includes influencer advertising.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. Contrary to popular belief, influencer marketing isn’t new.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

NOVEMBER 22, 2018

Shift your focus on helping your employees become influencers and subject matter experts by giving them quality content to share with their audiences, and training them and giving them the tools to create their own content. Listen to the influencer community to feed your content strategy. Are your employees brand advocates?

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

DECEMBER 6, 2016

SUCCESSFUL CONTENT. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. However, a brand publishing content with no real strategy will find it very time consuming and often ineffective.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

FEBRUARY 28, 2019

Increased engagement from Influencers’ audience was also seen when influencers were ‘behaving’ like media outlets – by sharing links to content. These engagements are an indication of when influencers are replying to Media Outlets’ articles or re-posting their content both with their own opinion or without. of Content Shared.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Onalytica B2B

APRIL 4, 2017

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

FEBRUARY 16, 2017

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple. CREATE CONTENT. ” Click To Tweet. ” Click To Tweet.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

MARCH 17, 2017

Now, we’re not saying that this is always going to be a challenging process in which you have to overcome lots of hurdles and difficult questions; nor are we denying the fact that some senior managers will possess all the relevant knowledge, but failing to prepare is preparing to fail – as the saying goes. 1 Be factual, not anecdotal.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

MAY 10, 2017

As we’re all fully aware by now, the first obvious step is identifying influencers relevant to your brand; the next step is arguably the most pivotal moment in terms of determining your success however- engaging with those influencers to get them on your side. Just ensure that they’re entirely relevant and of interest.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

NOVEMBER 10, 2016

USER-GENERATED CONTENT. THE FACTS: Millennials hold a natural scepticism towards brands, therefore traditional advertising and branded content is not guaranteed to resonate and be effective. However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

NOVEMBER 24, 2016

Whilst it may be harder to think of exactly what to offer as a ‘gift’, chances are it will be far more useful and relevant to their needs and therefore better received. A SERIES OF CONTENT. Why not leverage Advent or the 12 days of Christmas to your advantage by publishing a new piece of content every day?

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Content Assets. We’re here to help! ContentAssets.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

MARCH 1, 2017

Investing a mere 15 minutes a day to share content, post your own content, or interact with the community can help generate warm business opportunities. Rather, focus on consistently pushing out quality tweets with relevant content. Is what you’re posting relevant to them? 2) Facilitate sales opportunities.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

OCTOBER 26, 2016

You have to consciously decide to engage with a YouTubers’ content, meaning you’re already in a trusting, receptive position as an audience member. If you’re interested in finding niche micro influencers relevant to your brand, get in touch here. Are their followers going to be interested in buying our product/service?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

JANUARY 8, 2019

This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels. I also enjoy working on joint content projects such as guides and white papers and moderating roundtable events that share best practices.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

JULY 8, 2015

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. The game has changed. Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

JANUARY 6, 2016

Employees will be encouraged to share owned content, promote brand messages and target key accounts. This generates even more targeted and relevant social influencer lists , and in 2016 this technology will only get better as databases grow. The most effective influencers will be delivering their content across multiple channels.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

MAY 16, 2018

The traditional way of influencer marketing might be a celebrity on a television commercial, but now it’s moved to social media and I think as a result it’s a great service and experience to a customer to deliver relevant value-added information of some kind. So there’s relevant information and I love that.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

AUGUST 30, 2017

Here is an example KPI framework by objective with suggested metrics to take you through the relevant stages of your program. The 6 main areas are: 1) Outbound Engagement. 2) Inbound Engagement. 3) Event Activation. 4) Build Relationships. 5) Demonstrate Advocacy. 6) Outcome Measurement.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

JANUARY 18, 2017

Be sure to follow them to stay up to date on the best content and resources on MarTech! 2017 will see some exciting new content types and channels come to the fore. And 2017 is the year we’ll see artificial intelligence and machine learning start to affect the content we see, and the decisions we make, as marketers.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

JULY 19, 2018

As Product Marketing Manager at Onalytica, Alicia manages Onalytica’s content creation and collateral to help new and existing customer get the most out of their influencer programs. On an influencer level, the influencers that have evidently bought followers will have lost a tremendous amount of credibility over night.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

SEPTEMBER 5, 2017

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. HOT TOPICS IN CONTENT MARKETING. Content Strategy. Content Writing.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

FEBRUARY 24, 2016

Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Be sure to follow them to stay up to date on the best content and resources on Social Selling! ” Koka Sexton - Content and Social Team at LinkedIn.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

FEBRUARY 28, 2018

We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with the track topics on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. TOP INFLUENCERS DISCUSSING CONTENT MARKETING. iRossBrand.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

JUNE 30, 2015

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free!

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Onalytica B2B

SEPTEMBER 16, 2015

Amongst the social media connoisseurs, there are countless theories on how to run a successful campaign or upload effective content. It is also become more mobile centric with the sharing and content being driven more by smartphones. Forbes Top 10 Social Media Influencer. jeffbullas. Andrew Hutchinson #7. adhutchinson.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50