Anything Goes Marketing

MARCH 13, 2007

According to Veronica Brown over at the Content Factor , I co-invented the word "blogletter" which is a combination of a blog and an enewsletter. Becuase I did publish my blog post first on this subject, I'm taking full credit for this - yeah baby! This is based on my blog post called: Where Do Your Email Newsletters Go? Email Heaven?

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Anything Goes Marketing

MARCH 9, 2008

The concept behind a blogletter is to be able to publish blog posts (or any RSS feeds for that matter) directly to an email and send it to subscribers. For those of you who have feeds already (which include blogs) this would mean that you don't have to update content in multiple areas. Automating email using RSS feeds.

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Anything Goes Marketing

OCTOBER 23, 2006

If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information.

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Anything Goes Marketing

MAY 2, 2006

On ProBlogger , Darren Rowse discusses how he has made some pretty good coin off of his blog by partnering with an e-book publisher and using affiliate marketing. i.e. the credibility of content that is supposed to come from the heart? Interesting stuff but does this cross the lines of what blogging should really be?

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Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. The result was better than Eloqua could ever have expected.

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Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. Twitter can also be used to direct customers to content and/or discussions in a customer only portal. Just ensure you warn your followers as you don’t want to alienate those that can’t access the content.

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Anything Goes Marketing

SEPTEMBER 30, 2006

MarketingSherpa recently published a case study indicating 28.24% increase in their newsletter Click-through rate when they switched their "offers" column to the left of the email from the right side. For marketers this may be an added pain in the ass but it's worth it. I've also seen this with other clients that I've worked with.

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