Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Managing expectations across content types. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Managing expectations across content types. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Contently

APRIL 16, 2020

The content team has published a dozen pieces since mid-March, often breaking important news—like this story about how a GE Healthcare team was experimenting with 3D printing to boost ventilator production in Wisconsin, and this story about how AI-enhanced ultrasound was emerging as a key tool for doctors in Italy without access to CT scans.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MARCH 29, 2023

When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Content is a powerful way for brands to tell stories that convey the meaning behind what they do. Businesses can accomplish the same with empathetic content and brand storytelling. Before long, Ted was beloved.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Marketing Craftmanship

JANUARY 20, 2017

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. Research integrity was an issue long before the internet became the platform for content marketing.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. But why stop there?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

The Lead Agency

APRIL 14, 2024

No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content. And that’s not going anywhere in 2024. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

MARCH 8, 2021

For any content creator, there’s a lot to like about the concept of newsjacking. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. But when done poorly, an attempt to create timely content can fall flat.

Content 130

Content Trends Social Media Eye-Tracking 130

Marketing Craftmanship

JANUARY 27, 2015

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. Research integrity was an issue long before the internet became the platform for content marketing.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Anyword

APRIL 27, 2023

Generate Post Copy from a URL Social media marketers are pressed for time. Share URL in Post Text Sharing your content on social media is a key component of any social strategy. Set Campaign Hashtags Don’t leave your virality to chance.

Social Media 98

Social Media Template Media Viral Marketing 98

Contently

NOVEMBER 2, 2018

Though I was still years from accepting a job in content marketing, I got a mini-education in the field each time someone brought up the stunt. But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

ClearVoice

OCTOBER 21, 2022

Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Having a sound content marketing strategy in place helps keep you prepared for any eventuality. There’s no need to pull anything out of your existing content calendar at first.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Suppose you’re strong in social media engagement but lagging in press mentions. With data from various channels, identify content types and peak engagement times. And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. Nine Black creators were selected to amplify their content creation efforts by providing them with resources, tools, courses, and access to a network of executives to learn from.

Brand Identity 99

Brand Identity Branding Budget Programs Communities 99

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. In this section, we’ll cover tips on how to shoot and edit the video content of your TikTok videos. Set a timer to record hands-free.

Video Marketing 131

Video Marketing Tips Viral Marketing Custom Publishing 131

Scoop.it

JANUARY 7, 2021

To achieve this consistency, start by preparing your press kit that should contain the following elements: logos in PNG format. press releases. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. Make Use of Viral Trends. company backgrounder. bio of your business.

Ad Building 98

Ad Building Brand Identity Branding Business 98

ClearVoice

JULY 29, 2022

This means that both good news and bad news quickly go viral, and if companies are not prepared to manage this sudden onslaught, they’re effectively letting the public decide their fate. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Content marketing. Public relations.

PR 52

PR Public Relations Content Thought Leadership 52

Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. Their tips are deadly (in a good way - just like "viral" campaigns). Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. I suggest checking it out. PS: I love the Simpsons.

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Webbiquity

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Use #relevant hashtags in your social content.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Oktopost

JUNE 14, 2021

Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . At its best, demand generation is thoroughly relevant to the pressing needs of the market today. What types of demand generation content can you generate?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Outgrow

OCTOBER 7, 2021

Interestingly, here’s a brand that takes user-generated content legit seriously. 5 Leverage User-generated Content. Ecommerce businesses can see a huge boost in sales and growth if they use more user-generated video content on their social media platforms and websites. . 8 Distribute Press Releases and Create a Press Kit.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Think about how often content is shared across the web — for instance, there are over 2.45 in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Contently

OCTOBER 12, 2018

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. Recently one of the tweet rants you’re talking about went viral.

Social Media 133

Social Media Work Management Marketing Management Media 133

Hubspot

MARCH 5, 2021

Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

SEPTEMBER 21, 2020

But, based on our exploration of the Reels feed within Explore, it seems much like TikTok in that it prioritizes posts by location, people you follow, and content similar to what you've engaged with recently. Although we can't embed Reels, here's a screenshot of recent content the company posted. Why Instagram Launched Reels.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. Video content can also make complicated subject matter more easily digestible. If you are looking spread awareness about your brand , Facebook content has the potential to go viral. Engagement.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Public Relations 108

Public Relations Stats Work Management PR 108

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

FEBRUARY 15, 2023

This enables you to organize what content people see first. Let’s go through each of these elements: Video spotlights This is the first piece of content that appears on your channel. These organize the content your visitors see first. Include popular search keywords relevant to your channel and content.

Youtube 88

Youtube Advertising Channels Brand Identity Branding 88