Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Webbiquity

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. Guest post by Chris Tweten. Similarity.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. And this recognition was based on verified reviews from end users of Demandbase One who took the time to give their opinions. Want to know why? You can catch the full report here.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Marketing Insider Group

NOVEMBER 1, 2021

Recent research shows that 73% of B2B marketers are using case studies as part of their content marketing strategy, so it’s essential that yours truly stand out. During that time, your content is doing the work of convincing them you’re the best opinion. Quick Takeaways. Where do case studies fit in your buyer journey?

Case Studies 343

Case Studies Case Study Impressions Studies 343

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how. DOWNLOAD EMPLOYEE ADVOCACY 2.0. This will not work.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Litmus

OCTOBER 24, 2023

These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience. If you don’t see your favorite ESP listed here—or if it’s further down the list than you’d prefer—be sure to share your opinion in our latest survey on the State of Email Trends ! Basically, love ‘em or hate ‘em, we need our ESPs.

Service 95

Service Peer-to-peer Eloqua Opinions 95

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Social media can inform and improve your entire content strategy.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Interactive content can be engaging (yes, please!),

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. That’s why we’re incredibly proud to be the top-rated solution in G2 Crowd’s Enterprise Content Creation Grid for Fall 2020 by a wide margin. That’s quickly changing.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Tomorrow People

NOVEMBER 12, 2018

Every modern marketer aims to understand the client’s challenges, needs, and opinions. Every modern marketer aims to understand the client’s challenges, needs, and opinions. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. We all know the value of listening to the customer.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. In the B2B software world, it’s a buyer’s market. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. As a brand, it is your responsibility to keep tabs on the content that is generated about you.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

Marketing Insider Group

DECEMBER 1, 2023

We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors. Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says. Training prepares sales reps to execute. What Are We Coaching For? But what does this really mean?

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

EveryoneSocial

OCTOBER 25, 2023

In fact, after the company website, consumers and potential employees say they look to the CEO’s social media presence to inform their opinions on the company. In fact, after the company website, consumers and potential employees say they look to the CEO’s social media presence to inform their opinions on the company.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Content Standard

JULY 3, 2018

There’s even been a slew of articles in the marketing press— Content Standard included —about how brands lost their fear of controversy and got political in 2017, no doubt partially driven by the extreme political times we all find ourselves living in. It’s why challenger brands get so much attention. And there’s the key.

Opinions 56

Opinions Paid Search Agency Brand Identity Branding 56

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Social media can inform and improve your entire content strategy.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Contently

FEBRUARY 8, 2022

Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

KoMarketing Associates

JANUARY 8, 2015

In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. Need a content idea?

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

Stevens & Tate

MARCH 8, 2022

Identifying traits of Generation Z include a desire to be unique among their peers and use technology for social good. However, it’s more challenging to engage them through mobile content. Many Boomers have Facebook profiles and can be driven to take action through social marketing and content marketing.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Onalytica B2B

DECEMBER 6, 2016

SUCCESSFUL CONTENT. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. However, a brand publishing content with no real strategy will find it very time consuming and often ineffective. BUILD YOUR SOCIAL CHANNELS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Zoominfo

JUNE 27, 2018

Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing ( source ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 67% of marketers promote content with the help of influencers ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

6sense

JANUARY 7, 2022

Highlights from Gartner Peer Insights reviews reveal the value and experience of customers using the 6sense platform: 6sense Is At The Center Of Our Martech Universe. Our vision is to provide the foundational data insights using AI for all members of the revenue team to create, convert and grow revenue.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Scoop.it

JUNE 3, 2021

When it comes to content creation and marketing, lack of engagement is one of the biggest concerns. Brands spend lots of time, energy, and money creating content, yet it seems to fall on deaf ears. While a lack of content marketing results can be tied to any number of underlying culprits, it’s often rooted in a lack of authenticity.

Peer-to-peer 72

Peer-to-peer Lead Scoring Lead Ranking Content 72

Seismic

JANUARY 30, 2023

By leveraging sales enablement software, sellers can save time and personalize content at scale. By leveraging sales enablement software, sellers can save time and personalize content at scale. Competition foils complacency because it encourages sellers to outwork and outperform their peers. Why should sales teams compete?

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

Optinmonster

MARCH 30, 2024

And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. What is social proof?

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Onalytica B2B

SEPTEMBER 12, 2017

But what every influencer has in common, is that their opinion and expertise carry weight and influence in the industry, with the brand’s and their competitors’ fate often falling into their hands. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. Approach your strategy with an audience-first mindset.

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Budget Programs 125

Buffer

JUNE 16, 2022

From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Heinz Marketing

DECEMBER 15, 2021

Intent data is an individual’s web content consumption, it monitors for key intent search terms. Chances are they have already done some research, talked to their peers, consumed content on social, and researched about you on review sites. It can pinpoint when a target account or prospect is in an active buying journey.

Intent Data 124

Intent Data Intent Lead Ranking B2B Marketing 124