BOP Design

OCTOBER 17, 2017

Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Post All Content. Don’t start a Twitter account just to push out content unless you have a larger strategy in mind.

Paid Social Agency 56

Paid Social Agency B2B Thought Leadership Campaigns Thought Leadership 56

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Inbox Insight

MAY 24, 2022

What it comes down to, is the extent to which customers are able to recognize and recall a company simply by becoming familiar with their brand. Paid search and paid social are considered key channels in driving brand awareness. PPC – Pay Per Click.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Metadata

MAY 4, 2021

I’ve always been fascinated by SaaS companies and the way they work. It’s changing the way B2B marketers scale and experiment with paid social campaigns. What was your journey to becoming a Senior Content Marketing Manager? I brought content in-house to help drive organic demo sign-ups and revenue.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. Keep in mind that most customers will do the majority of their research before contacting your company’s sales team.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

EveryoneSocial

MARCH 13, 2018

Gaining Executive Support for an Employee Advocacy Program. Learn how to get executive support for an employee advocacy program and how to make sure leadership is on your side. Deciding to implement an employee advocacy program within your company is an exciting and sometimes overwhelming feeling. Tier 1: The Basics.

Budget Programs 69

Budget Programs Paid Social Agency Paid Search Agency Vendors 69

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Share on Social Media. Send in an Email Newsletter.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Zoominfo

JANUARY 15, 2021

Make Content King. Content is an essential pillar of any lead generation strategy. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. They may even extend to your social media and email strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

The Marketing Blender

MARCH 15, 2021

What does an effective digital content marketing strategy look like in 2021? Targeted paid social campaigns. Targeted paid social campaigns. Content marketing with a customer-centric focus. Get what you pay for with Paid Social Campaigns. An SEO-optimized website. How does your own inbox look?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. If you include one video in the written content branch, and the user clicks on it, you can then try sending them more videos.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Vision6

OCTOBER 20, 2021

Offer lead magnets with gated content. Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. The first step is to research and create content that your target audience will find valuable enough to exchange their contact information for. Leverage your socials.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

ClickZ

MARCH 16, 2023

So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. People need reassurance – so they need the brand to feel close, not aloof.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

The ABM Agency

SEPTEMBER 27, 2020

As the popularity of account-based marketing —specifically tailoring content and creating unique messaging for individual accounts—continues to rise, the pressure is on for marketers to create campaigns that are more targeted and distinctive than ever before. All of these avenues require the right flair with words.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Tools 52

Content Standard

JUNE 25, 2019

Social media is the cornerstone of most branded marketing strategies. But for certain companies and industries that don’t have the luxury of using the full slate of social promotion channels now available, putting to use disruptive marketing trends becomes a means for survival. Employ Community-Centric Strategies.

Social Marketing 93

Social Marketing Trends Advertising Agencies Paid Search Agency 93

ClickZ

FEBRUARY 24, 2023

Marketers need to create compelling and engaging content that resonates with their target audience. The company did amazingly well by getting more clarity on how much activity Meta was driving at top-of-funnel. However, it’s important to note that a successful Meta strategy requires more than just throwing money at it.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Contently

MAY 19, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. These types of stories weren’t always the norm for JLL, which partnered with Contently to expand its content program. JLL launched Real Views to move beyond publishing company-centric stories.

Product 105

Product Storytelling Content Thought Leadership 105

SmartBug Media

NOVEMBER 11, 2019

Use Content Marketing to Establish Thought Leadership. Leverage Paid Social. Use Content Marketing to Establish Thought Leadership. If you haven’t started producing content already, this should be one of the first steps in your lead generation strategy. Leverage Paid Social. Segment Email Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. Search—The front door to your content. Every successful demand gen campaign starts with a final goal in mind.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Sprout Social

DECEMBER 4, 2018

Your email subscribers are some of your best fans, so they are likely to check out your content quickly and interact with it. While that’s true in a lot of cases, why not send some traffic to our best social content? Use your email list to create highly targeted audiences for paid social campaigns.

Email Marketing 94

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 94

Parse.ly

JULY 29, 2021

Table of Contents. Understand content marketing for top of the funnel. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Sign up for the Basis Scout newsletter !

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

EveryoneSocial

JULY 7, 2021

More than 80% of consumers use social media to engage with companies, and Instagram leads the way with 36% of its users following a brand. Social media marketing is a balance of content and community. How can social media marketers stay up to date? These users don’t click “follow” to be advertised to though.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Excelsior Research

APRIL 22, 2022

In regard to informative content, digital marketing is very efficient and it provides maximum information about any scheme or product. Content creation and marketing : . Content marketing entered the field when the number of content creators increased and the demand for a content driven marketing got a massive raise.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. This will enable you to create content and messaging based on their needs, and even adjust your offering to be a better fit.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. This will enable you to create content and messaging based on their needs, and even adjust your offering to be a better fit.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. This will enable you to create content and messaging based on their needs, and even adjust your offering to be a better fit.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Valasys

JULY 26, 2021

However, if done effectively, it might help your company outperform the competition and expand dramatically. You should drive more B2B traffic to your content, which can increase your subscriber’s list. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Atomic Reach

SEPTEMBER 10, 2021

"80% of consumers are more likely to do business with a company that offers personalized experiences." How about a direct response email as you would a weekly newsletter? As marketers, we’ve evolved to understand that content optimization is not enough. What is a Content Profile? Step 4 - Publish the AI-informed content.

Personalization 52

Personalization Marketing AI Campaigns Landing Pages 52

Vidyard

DECEMBER 3, 2019

Contents 1. Social Media and Paid Social 3.3 When asked what kind of brand video they’d like to see more of, more people chose explainer videos than any other type of video content. Social Media and Paid Social. What is an Explainer Video? Benefits of Explainer Videos 3. Get the List.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

Communities 113

Communities Webinar Metrics Lead Ranking Paid Social Agency 113

Buffer

NOVEMBER 20, 2018

The company sells non-GMO verified, seasoned frozen vegetables and its products are now available in popular retailers such as Costco, Bristol Farms, Kroger, and more. We began researching similar ideas and learning about the types of content that would work best for achieving campaign goals,” Amber explained. Creating a content plan.

Campaigns 102

Campaigns Multi-Channel Brand Identity Branding 102

ClearVoice

JULY 26, 2022

However, the best marketing plans include a pinch of paid marketing and a dash of organic marketing. Developing a paid and organic content strategy will prove to be most beneficial for your brand. Some of the tactics involved in organic marketing may include: Social media posts and discussions. Newsletters.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. The truth is, business events and conferences are still a must-have for tech companies. Chances are that your company is probably considering going to one next year or is researching how to make them work. Business Email *.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62