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MAY 14, 2013 [Content, Media] How Services Firms Grow with Online Marketing (Guest Post)
It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. However, these services aren''t often the focus of guidance for effective marketing. by Sylvia Montgomery. Focus on Online Tools.
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FEBRUARY 12, 2013 [Content, Media] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. But using these sites can be overwhelming and nonproductive if not approached carefully. The current. effectiveness.
APRIL 8, 2014 | WRITESPARK
[Content, Media] White Papers: Refresh or Write Fresh?
AUGUST 13, 2013 | WRITESPARK
[Content, Media] Do You Need a Long-Form or Short-Form Copywriter?
MAY 14, 2013 | WRITESPARK
[Content, Media] How Services Firms Grow with Online Marketing (Guest Post)
FEBRUARY 12, 2013 | WRITESPARK
[Content, Media] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
JUNE 12, 2012 | WRITESPARK
[Content, Media] White Papers: Too Much Fat, Not Enough Meat
APRIL 10, 2012 | WRITESPARK
[Content, Media] Do You Need a Specialty Copywriter?
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AUGUST 13, 2013 [Content, Media] Do You Need a Long-Form or Short-Form Copywriter?
A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates.
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FEBRUARY 1, 2011 [Content, Media] Content Marketing Insights for Technology Companies
A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.
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APRIL 8, 2014 [Content, Media] White Papers: Refresh or Write Fresh?
Why reinvent the wheel with a new paper when you can revive an existing content asset? The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* What are your criteria for refreshing a white paper or other marketing content? Content Marketing Sales Materials White Papers
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JANUARY 10, 2012 [Content, Media] Great Ideas and Resources for Technology Content Marketing
As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs. Whatever your situation, you'll find great ideas and resources for B2B and technical content marketing in the Content Marketing Institute site.
WRITESPARK | TUESDAY, JUNE 12, 2012 [Content, Media] White Papers: Too Much Fat, Not Enough Meat
It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. This content may seem like necessary stage-setting or a way to ease into the main text. Segment lengthy content. Are you trying to cram too much content into one white paper? Avoid throat-clearing text. Narrative text. MORE >>
WRITESPARK | TUESDAY, APRIL 10, 2012 [Content, Media] Do You Need a Specialty Copywriter?
And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare. Writing and managing short-form social media content has become a specialty for some writers. Content Marketing Sales Materials Social Media Working with Writers freelance copywriter freelance writer specialty copywriter technical copywriter MORE >>
WRITESPARK | TUESDAY, SEPTEMBER 7, 2010 [Content, Media] Who Are Your Thought Leaders, Really?
You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. Do you use other techniques for showcasing the people behind your thought leadership content? . Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." MORE >>
WRITESPARK | WEDNESDAY, FEBRUARY 18, 2009 [Content, Media] B2B Tech Buyers Like Social Media
Content Marketing. Social Media. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. The key findings: Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process. WriteSpark Tech Marcom Insights. MORE >>
WRITESPARK | TUESDAY, DECEMBER 7, 2010 [Content, Media] The Value of LTRs with Freelance Copywriters
And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media. One thing that makes me the most proud about my business as a freelance technology writer is the long-term relationships or LTRs I have developed with many clients. Month after month, year after year, they come back to me with new assignments. Ideas from the writer’s broad experience can improve your sales materials and marketing messages. MORE >>
- [Content, Media] Is It a Case Study or Just a Testimonial? WRITESPARK | TUESDAY, JULY 6, 2010
- [Content, Media] Decision Makers Like Details WRITESPARK | TUESDAY, DECEMBER 8, 2009
- [Content, Media] Why NOT to Publish an Audio or Video Transcript WRITESPARK | TUESDAY, JANUARY 19, 2010
- [Content, Media] New FTC Disclosure Guidelines for Testimonials and Endorsements WRITESPARK | WEDNESDAY, SEPTEMBER 16, 2009
- [Content, Media] Buyers Increase Use of New Info Sources WRITESPARK | THURSDAY, JULY 30, 2009
- [Content, Media] Conference Focuses on Making the Most of Customer References WRITESPARK | TUESDAY, NOVEMBER 11, 2008
- [Content, Media] Technology PR Sessions at 2008 PRSA Conference WRITESPARK | TUESDAY, AUGUST 12, 2008
- [Content, Media] How Marketers Can Help Salespeople Succeed with Large Companies WRITESPARK | TUESDAY, DECEMBER 16, 2008
- [Content, Media] When the Draft has "Problems" WRITESPARK | TUESDAY, OCTOBER 28, 2008
- [Content, Media] Technical Writer or Technical Copywriter? What's the Difference? WRITESPARK | TUESDAY, AUGUST 19, 2008