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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. However, these services aren''t often the focus of guidance for effective marketing. by Sylvia Montgomery. Focus on Online Tools.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. But using these sites can be overwhelming and nonproductive if not approached carefully. The current. effectiveness.

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates.

Content Marketing Insights for Technology Companies

WriteSpark

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

White Papers: Too Much Fat, Not Enough Meat

WriteSpark

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. This content may seem like necessary stage-setting or a way to ease into the main text. Segment lengthy content. Are you trying to cram too much content into one white paper? Avoid throat-clearing text. Narrative text.

Do You Need a Specialty Copywriter?

WriteSpark

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare. Writing and managing short-form social media content has become a specialty for some writers. Content Marketing Sales Materials Social Media Working with Writers freelance copywriter freelance writer specialty copywriter technical copywriter

Who Are Your Thought Leaders, Really?

WriteSpark

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages.  A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.

B2B Tech Buyers Like Social Media

WriteSpark

Content Marketing. Social Media. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. WriteSpark Tech Marcom Insights.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

The Value of LTRs with Freelance Copywriters

WriteSpark

And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media. Month after month, year after year, they come back to me with new assignments. Give the writer new types of projects as a way to maximize your investment.

Is It a Case Study or Just a Testimonial?

WriteSpark

Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content. Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. talented copywriter can help you find good, usable, and relevant content from any interview.

Decision Makers Like Details

WriteSpark

Especially when buyers are comparing products on their short list, the sometimes maligned "feeds and speeds" data and other specifications can be critical input for a purchase decision.    A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. 

Why NOT to Publish an Audio or Video Transcript

WriteSpark

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant. In part it is because as a writer, I certainly have a bias for the written word.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company. Case Studies Content Marketing Social MediaIn October 2009, the U.S.

Buyers Increase Use of New Info Sources

WriteSpark

Social media. For marketers, this study confirms the need to create extensive and regularly updated content. And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets. Content Marketing

Conference Focuses on Making the Most of Customer References

WriteSpark

Content Marketing. Social Media. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Sales Materials.

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Content Marketing. Social Media.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. WriteSpark Tech Marcom Insights. Case Studies. Sales Materials. White Papers. TrackBack.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Content Marketing. Social Media. « Conference Focuses on Making the Most of Customer References | Main. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Sales Materials. TrackBack.

When the Draft has "Problems"

WriteSpark

Content Marketing. Social Media. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Sales Materials. White Papers.

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Content Marketing. Social Media. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Case Studies. Sales Materials.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

believe there is some alignment between where you choose to publish and your personality type. A few data points to illustrate my theory: I marvel at the people creating fun and effective content on Snapchat. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian. The social media content form I love best is blogging. By Mark W.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. and media formats. the content creation and.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. lesson in rich content. First — as you know by now — that there is only value in content if it “moves.” lesson in rich content. But first, I need to tell a story. Twitter? LinkedIn?

Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies

B2B Marketing Insider

While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. The post Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies appeared first on Marketing Insider Group.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media Campaigns

Social Media Is Not Your Content Marketing Hub

B2B Marketing Insider

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. 96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […].

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. fully formed media company. mentality, developing a nuanced content studio that. from traditional media outlets. as media company.”

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

Tools 113

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” Should content generate leads or relationships? ” I asked.

Why content marketing is a “do-over” for social media

grow - Practical Marketing Solutions

My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness. Enter content marketing.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social media. content.

Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience. Set a very high bar for the content you will share.