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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. However, these services aren''t often the focus of guidance for effective marketing. by Sylvia Montgomery. Focus on Online Tools.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. But using these sites can be overwhelming and nonproductive if not approached carefully. The current. effectiveness.

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates.

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Content Marketing Insights for Technology Companies

WriteSpark

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social media. content.

B2B Tech Buyers Like Social Media

WriteSpark

Content Marketing. Social Media. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. WriteSpark Tech Marcom Insights.

The Value of LTRs with Freelance Copywriters

WriteSpark

And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media. Month after month, year after year, they come back to me with new assignments. Give the writer new types of projects as a way to maximize your investment.

White Papers: Too Much Fat, Not Enough Meat

WriteSpark

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. This content may seem like necessary stage-setting or a way to ease into the main text. Segment lengthy content. Are you trying to cram too much content into one white paper? Avoid throat-clearing text. Narrative text.

Is It a Case Study or Just a Testimonial?

WriteSpark

Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content. Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. talented copywriter can help you find good, usable, and relevant content from any interview.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social media. content.

Do You Need a Specialty Copywriter?

WriteSpark

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare. Writing and managing short-form social media content has become a specialty for some writers. Content Marketing Sales Materials Social Media Working with Writers freelance copywriter freelance writer specialty copywriter technical copywriter

Decision Makers Like Details

WriteSpark

Especially when buyers are comparing products on their short list, the sometimes maligned "feeds and speeds" data and other specifications can be critical input for a purchase decision.    A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. 

Why NOT to Publish an Audio or Video Transcript

WriteSpark

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant. In part it is because as a writer, I certainly have a bias for the written word.

New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company. Case Studies Content Marketing Social MediaIn October 2009, the U.S.

Buyers Increase Use of New Info Sources

WriteSpark

Social media. For marketers, this study confirms the need to create extensive and regularly updated content. And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets. Content Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social media. content.

Conference Focuses on Making the Most of Customer References

WriteSpark

Content Marketing. Social Media. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Sales Materials.

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Content Marketing. Social Media.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. WriteSpark Tech Marcom Insights. Case Studies. Sales Materials. White Papers. TrackBack.

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Content Marketing. Social Media. « Conference Focuses on Making the Most of Customer References | Main. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Sales Materials. TrackBack.

When the Draft has "Problems"

WriteSpark

Content Marketing. Social Media. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Sales Materials. White Papers.

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Content Marketing. Social Media. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Case Studies. Sales Materials.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media Campaigns

How your personality aligns with social media content types

grow - Practical Marketing Solutions

believe there is some alignment between where you choose to publish and your personality type. A few data points to illustrate my theory: I marvel at the people creating fun and effective content on Snapchat. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian. The social media content form I love best is blogging. By Mark W.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. lesson in rich content. First — as you know by now — that there is only value in content if it “moves.” lesson in rich content. But first, I need to tell a story. Twitter? LinkedIn?

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience. Set a very high bar for the content you will share.

Why You Should Reshare Your Social Media Content

KoMarketing Associates

Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. Less Time Spent Crafting and Curating Unique Content. Edgar.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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Social Media Is Not Your Content Marketing Hub

B2B Marketing Insider

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. 96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […].

Don’t be a “wuss” anymore on social media with your content and discussions

Biznology

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver.

Personalized content for more effective content marketing

Biznology

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Don’t call them, they’ll call you. How did they find your site?

Why We Still Fight Over Social Media and Content Marketing

Conversionation

A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.

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Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies

B2B Marketing Insider

While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. The post Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies appeared first on Marketing Insider Group.

8 Types of Social Media Content That Your Audience Really Needs

B2B Marketing Insider

How are your followers reacting to your content? As a content marketer, the challenge that you face is to create content that isn’t simply viewed, you have to publish things that gets people to […]. The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group.

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. The promise was: Be passionate, work your face off, and you can create your one (wo)man media empire. The squeeze on content producers . By Mars Dorian, {grow} Contributing Columnist. Start a podcast. Go self-pub.

5 Reasons Snackable Content is (Still) Awesome

ScribbleLive

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Puh-lease.

This Week in Content Marketing: Social Media Platforms Take More Victims

Junta 42

This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. We explore the growing trend of agencies launching print magazines, and praise IDG’s content creation model as one all brands should emulate. Get the Content Marketing Benchmark Report! 1.    Content marketing in the news.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. The rules are at best guidelines, and nobody is requiring you to share mediocre content. Filed under: Content.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. 1. Content Management Inefficiency Abounds.

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