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MAY 14, 2013 How Services Firms Grow with Online Marketing (Guest Post)
It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. However, these services aren''t often the focus of guidance for effective marketing. by Sylvia Montgomery. Focus on Online Tools.
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FEBRUARY 1, 2011 Content Marketing Insights for Technology Companies
A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.
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JANUARY 10, 2012 Great Ideas and Resources for Technology Content Marketing
As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs. Whatever your situation, you'll find great ideas and resources for B2B and technical content marketing in the Content Marketing Institute site.
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JULY 6, 2010 Is It a Case Study or Just a Testimonial?
Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content. Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. talented copywriter can help you find good, usable, and relevant content from any interview.
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SEPTEMBER 7, 2010 Who Are Your Thought Leaders, Really?
You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.
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APRIL 10, 2012 Do You Need a Specialty Copywriter?
And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare. Writing and managing short-form social media content has become a specialty for some writers. Content Marketing Sales Materials Social Media Working with Writers freelance copywriter freelance writer specialty copywriter technical copywriter
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WRITESPARK Why NOT to Publish an Audio or Video Transcript
| TUESDAY, JANUARY 19, 2010
But the primary reason I like text: It allows me to save time by skimming the content
for information of interest. Contrast this with waiting for a media
file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant. Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media
file. And by giving your visitors content
choices, you will likely find that both text and audio/video forms are well received. MORE >>
WRITESPARK White Papers: Too Much Fat, Not Enough Meat
| TUESDAY, JUNE 12, 2012
It's easy to overload technology white papers with content
that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media
survey of IT buyers, ". The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content
--from your technical white papers. This content
may seem like necessary stage-setting or a way to ease into the main text. Segment lengthy content
. Are you trying to cram too much content
into one white paper? Avoid throat-clearing text. Narrative text. MORE >>
WRITESPARK Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
| TUESDAY, FEBRUARY 12, 2013
For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content
projects. expert) and Chicago Manual of Style-freak who dabbles in social media
, works in. availability of the material or a concurrent social media
push? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. But using these sites can be overwhelming and nonproductive if not approached carefully. The current. effectiveness. MORE >>
WRITESPARK The Value of LTRs with Freelance Copywriters
| TUESDAY, DECEMBER 7, 2010
And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content
and can apply knowledge across multiple documents and media
. One thing that makes me the most proud about my business as a freelance technology writer is the long-term relationships or LTRs I have developed with many clients. Month after month, year after year, they come back to me with new assignments. And over time, they have come to trust me with the most highly visible and sensitive marketing communications. MORE >>
WRITESPARK When the Draft has "Problems"
| TUESDAY, OCTOBER 28, 2008
Marketing. Social Media
. " Especially if the comments are vague and directed more to the text's presentation than content
, ask the reviewer, "Is this actually an error or your preference?" All content
on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Sales Materials. White Papers. MORE >>
- Technology PR Sessions at 2008 PRSA Conference WRITESPARK | TUESDAY, AUGUST 12, 2008
- Technical Writer or Technical Copywriter? What's the Difference? WRITESPARK | TUESDAY, AUGUST 19, 2008
- Conference Focuses on Making the Most of Customer References WRITESPARK | TUESDAY, NOVEMBER 11, 2008
- How Marketers Can Help Salespeople Succeed with Large Companies WRITESPARK | TUESDAY, DECEMBER 16, 2008
- B2B Tech Buyers Like Social Media WRITESPARK | WEDNESDAY, FEBRUARY 18, 2009
- Buyers Increase Use of New Info Sources WRITESPARK | THURSDAY, JULY 30, 2009
- New FTC Disclosure Guidelines for Testimonials and Endorsements WRITESPARK | WEDNESDAY, SEPTEMBER 16, 2009
- Decision Makers Like Details WRITESPARK | TUESDAY, DECEMBER 8, 2009
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