ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

JANUARY 31, 2013

Enter content marketing. . It’s in the creation and distribution of this buyer-centric content that B2B marketers have the opportunity to influence the purchase decisions of their target buyers. Properly targeted content affects everything from social media promotions to marketing automation campaigns to actually closing deals.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

SEPTEMBER 10, 2014

While Content Marketing World started Monday with some workshops in the afternoon, the real festivities started yesterday morning with an introduction from Joe Pulizzi founder of Content Marketing Institute and keynotes from Andrew Davis , author of Brandscaping and Julie Fleischer , Director, Data+Content+Media of Kraft Foods.

Content Marketing 100

Content Marketing Planning Content Webinar Metrics 100

ANNUITAS

AUGUST 12, 2014

In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. Q: What does the Chief Strategist for THE content marketing resource do on a daily basis? How to show progress with Content Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

ANNUITAS

FEBRUARY 11, 2014

I had the good fortune to be able to ask Robert Rose , Chief Strategist for the Content Marketing Institute a few questions about life as a content marketing guru, challenges for content marketers and ways we can all become a little better at producing content and marketing it. How to show progress with Content Marketing.

Enterprise Management 100

Enterprise Management Content Storytelling Paid Search Agency 100

ANNUITAS

APRIL 19, 2022

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. The content you serve in each channel should change accordingly. How to move forward.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

NOVEMBER 18, 2020

The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest. Should I delete all my social media accounts and clear my cookies on a daily basis? Where do they go for content?

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

JANUARY 20, 2023

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. What content formats and mediums do you prefer? Sometimes, they make sense.

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. It is and it isn’t.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

APRIL 20, 2020

“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. Their approach? You write a script, and it automates it.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

AUGUST 27, 2020

Each time you offer a new piece of content, the buyer offers back a new piece of information. Contact information & Basic Segmentation: Basic contact information allows you to identify the person who’s interacting with your company/content and gives you permission to start a conversation. Social Media Forms/Quizzes.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

JULY 20, 2021

Creating enough content. Sixty percent (60%) of marketers create at least one piece of content each day. That’s 260 pieces of content per person, per year. The truth is that you can never create enough content to address the infinite iterations of personas and their buying stages. And it’s still not enough.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

OCTOBER 15, 2020

And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Are these people bouncing or are they engaging with the content you’ve provided? Start by asking these eight deeper questions to understand your buyer.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

MARCH 21, 2023

The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. Also, Dynamic Chat now more easily integrates with CRM tools to add chat insights into the CRM record with minimal effort.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

MARCH 19, 2020

Below is a list of Closed Won Elasticity averages across our diverse range of B2B clients (spanning healthcare, financial services, media and information, life sciences, and high growth tech companies) ordered from most effective to least effective: Average Engagement Channel Closed Won Elasticity — B2B Demand. Content Syndication [0%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

JULY 14, 2015

Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. 52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content. You Will Need More Relevant Content.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

ANNUITAS

OCTOBER 7, 2014

What types of content they consume? Not knowing where your buyer consumes content or their preference for content format will significantly hinder your content marketing effectiveness. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

ANNUITAS

AUGUST 20, 2015

Take a look-I know this is only a partial list: Content marketing: Content management applications, search/social media tools, video, influencer marketing solutions, email marketing, HTML and design applications. Think about the different departments in marketing and the various core technologies they each rely on.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

OCTOBER 22, 2013

Blog A/B testing content marketing FastCompany Key words Leo Widrich Social media strategy' You may do A/B testing for email subject lines…we know that is a must-do for marketers. But do you test effectiveness of tweets?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

ANNUITAS

JANUARY 31, 2023

We have built out our engagement and content matrices with an “end-to-end” customer journey concept in mind. In my career, I have been lucky enough to work with customer success, product, and executive teams that valued the type of approach ANNUITAS helps clients take.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

MAY 14, 2013

Blog B2B events B2B Marketing content marketing Demand Generation Social media' Strategic use of B2B marketing best practices is essential to driving demand and ultimately, running a great event.

B2B 100

B2B Demand Generation Demand Social Media 100

ANNUITAS

OCTOBER 20, 2015

It’s not the band playing (although sometimes that can help) but it really comes down to content and communication. The best events are the ones with the best content, but there is more to it than just great programming. Content and communication are key to running a successful event.

Personalization 100

Personalization B2B Sales Youtube Course 100

ANNUITAS

SEPTEMBER 15, 2016

I was fortunate enough to catch up with James Farmer , Founder and Publisher of B2B Marketing , a B2B-focused media company with a bold and outstanding mission to “actively empower marketers and leaders to drive serious business growth.” What makes you different than other media companies? It is not small.

B2B Marketing 100

B2B Marketing Industry CMS B2B Paid Search Agency 100

ANNUITAS

APRIL 8, 2013

The big issues for marketers at present include big data; the role of social media; content marketing – being able to deliver engaging content and attracting the right talent to produce this – the structure of marketing teams, and the converging roles of the CMO and CIO. Q: Who owns social media?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

SEPTEMBER 3, 2020

Sales engagement software, such as SalesLoft, is only as good as the people, process and content it is meant to enable. Sales cadences are typically parceled out over a fixed number of days and rely on various modes of communication — like email, phone, and social media — to help develop relationships with potential customers and close deals.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

APRIL 9, 2013

The biggest challenges for demand generation are understanding what drives your customer, creating content which engages them, and then gaining cut-through. Blog big data Demand Generation Marketing effectiveness Social media'

Demand Generation 100

Demand Generation Demand Social Media Generation 100

ANNUITAS

APRIL 9, 2020

How are you consuming content now – has it changed at all? Run message tests on your website and/or in your digital channels like social media. If so, how can we better structure our conversations to address those changes? Have the ground rules changed for how we should engage with you?

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Content that’s created for the sake of it will end up in the trash bin. They should tell your team when your audience is online, how they consume content, which messages resonate with them most and why.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

APRIL 26, 2016

No need to be concerned about media queries limitations because there are none. However, there are a few things to consider: The traditional media queries i.e There is no longer a “one media query to rule them all” for iPhones. At the very least, your new media queries need to start at 414 pixels. Now everybody is happy.

Design 100

Design Mobile Marketing Paid Search Agency Lock-In 100

ANNUITAS

SEPTEMBER 1, 2015

Advice like how to have “The Best Email Campaign”, “Tips to Accelerate Your Social Media Strategy,” “How to Implement a Webinar Program” and the list goes on focus on mono-channel solutions. If this is true, then the idea of a one-channel program or a strategy designed for one specific content channel is a waste of time, effort and money.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

JUNE 26, 2014

While it might be tempting to grab cup of coffee or catch up on email, you’ll miss the boat if you skip the content. Even if you are not active on the social network, there is so much rich content streaming live from the floor of your event you would be a fool not to check it out. Also, don’t forget the reason you are there.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

MAY 29, 2014

Here are some points to note as you prepare your organization for CASL: Scope – CASL applies to all commercial electronic messages, which not only includes email, but also SMS, instant messages, and social media posts. Inventory – Take inventory of your lists, forms, and other media.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

ANNUITAS

JANUARY 13, 2015

Buyer personas drive your content plan as well as the tactics you choose to engage them and an understanding at what point they become a Marketing Qualified Lead (MQL) and are ready to speak with sales. Before you can dictate a content strategy, nurturing logic, or a social media plan you need to know how your buyer consumes content.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

ANNUITAS

MAY 21, 2020

The Interactive Advertising Bureau , a conglomerate of 650 leading media and technology companies, defines attribution as: The process of identifying a set of user actions (“events”) across screens and touchpoints that contribute in some manner to a desired outcome and then assigning value to each of these events.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

JUNE 11, 2015

Demand Process considers all elements that drive and convert demand at a people, process, content and technology level, and it spans both marketing and sales interactions with the buyer. Content marketing, email nurturing, etc., Maybe you’ve got a great social media plan, but are your buyers even using Twitter?

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100