PureB2B

MARCH 8, 2022

Table of Contents 1. 96%* of your website visitors might not be ready to buy yet – Marketo 3. 96%* of your website visitors might not be ready to buy yet – Marketo. This statistic suggests that, although your website visitors aren’t ready to buy, they’re looking for more information. We get it: Lead generation is hard.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. Last but not least, Facebook has finally included official statistics for engagement rate with statuses, photos, videos, or links. What changes will impact your brand the most?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Adobe Experience Cloud Blog

FEBRUARY 6, 2019

But, it is critical that these insights are statistics that actually matter. The rise of statistics like “impressions” and “ mindshare ” that do not truly get at the actions driving sales further muddies the waters of what makes an important marketing statistic. The biggest key is lead conversion.

Marketing Attribution 134

Marketing Attribution Top of Funnel Lead Ranking Statistics 134

Adobe Experience Cloud Blog

FEBRUARY 6, 2018

Using Marketo, I ran a report in capturing these attributes and metrics over the past six months, which gave me a large sample size of ~200 email campaigns and over two million emails sent. The key here is having a large enough sample size to show some statistical significance. I bet you can’t guess what happened next!

Best Practices 134

Best Practices Open Rate Correlation Click Rate 134

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

JULY 15, 2019

But if you could use a refresher, here are a few quick tips: Make it content-driven. Bylined Content, Blogs, and Guest Posting. Both blog content and externally published articles are SEO boosters. How many times have you thought, “If I can just get in a room with my buyer, I know I can win them over.”

Personalization 134

Personalization Ad Building Brand Identity Branding 134

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. Does your content reach the right people? Link clicks are pretty much a representation of the quality of your content—whether it is the title or image you used. Plain and simple.

Social Media 134

Social Media ROI Social Marketing Media 134

Customer Experience Matrix

FEBRUARY 4, 2014

Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients. the hot new feature is…SEO content rating. mid-market leadership may be up for grabs. But that’s old news.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

AUGUST 9, 2017

We are responsible for walking each prospective customer through their own personalized and relevant content journey, making sure that they get all their questions answered on the road to making a purchase. When Marketo tested bulletproof buttons, we saw a 20% lift in click-to-open rates. So where does that put today’s marketer?

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. Ann Handley.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

MARCH 30, 2017

In order to do this, you must create and distribute content that appeals to your existing audience. Once that content is shared, your brand will get additional exposure and recognition from a broader audience of potential customers. Not just any content will do the trick.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JULY 8, 2019

Another way that you can encourage more personalized content is by sending highly targeted and specific copy to as many customers as you can. Group people in narrow workflows so you ensure that each person receives impactful content related to what they’ve already responded to. Time to dismiss the myths and embrace the challenge.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Work Management 134

Adobe Experience Cloud Blog

AUGUST 20, 2018

Create content that’s insightful and relevant to your audience. Look for a tool that allows you to plan your social media moves and grab relevant statistics when you need them. To do so, you build a following within a Facebook group and establish yourself as a thought leader in your industry. Tell me about it in the comments.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Because without personalized, relevant content, marketing automation falls short. The ultimate goal?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo. Scott Minor.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

“The Magic X,” of course, is the fastest way for me to skip all of the useless & irritating things that pop up and get between me and the content I came here to consume. But to the content marketer, this could be exactly the behavior you should hope your reader is doing every time they come to your site. Work Your Angles.

Storytelling 133

Storytelling Thought Leadership Television marketing Internet Marketing 133

Adobe Experience Cloud Blog

NOVEMBER 17, 2014

Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. One way to fix this is to rewrite your content.

Content Marketing 48

Content Marketing Planning B2B Thought Leadership Content 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

I use Google Forms to collect UAT Feedback and a Google Sheet to organize the feedback by issue type: functional, formatting, content. Once stakeholders start to dig in, they often provide more optimization or content changes than the feedback you need. Getting UAT Feedback from Stakeholders. Keeping Stakeholders Focused on UAT.

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

Adobe Experience Cloud Blog

OCTOBER 30, 2018

The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. With these targeting attributes available, you can better target your audience so the right people can see your content. Posting Evergreen Content.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

JUNE 4, 2018

There are many other statistics, but you’re here to read about how to make your emails more compelling and ‘better’ right? Have a clear CTA and show what report or e-book you’re giving away in the image and back it up with some content within the email. Email Content: Similar to your subject line , keep it simple.

Landing Pages 134

Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. You need to give your whole organization the tools, training, and content to engage with your customers. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

OCTOBER 18, 2018

As a result, creative should focus on content that’s relevant to your audience, not just pretty words and attractive graphics. Finding statistics and testimonials that prove your product’s superiority is the secret ingredient in a well-developed strategy. According to CBS News , consumers in the U.S.

Creativity 134

Creativity Effectiveness Thought Leadership Banners 134

Adobe Experience Cloud Blog

MARCH 9, 2020

For example, in SEO, you weigh the benefits of performing technical SEO audits and executing on the recommendations found in those audits or perform a content audit and execute a strategy. . When breaking down “trade” in the marketing world, a couple of different marketing tactics come to mind: content syndication and guest posting.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Adobe Experience Cloud Blog

JANUARY 26, 2018

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. One particularly important statistic to note is the relevance score. It Reflects Your Content’s Engagement Levels.

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Adobe Experience Cloud Blog

JANUARY 24, 2017

Create content that’s so good that it becomes the sales teams’ secret weapon. This is the killer asset for salespeople of all stripes and seniority, from SDRs up to AEs, and here’s why: people trust statistics. Do they end in credible but impressive statistics rather than loose phrases about “joint success?” They just do.

Case Studies 48

Case Studies Case Study Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale. Preferred content topics.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Or if it’s better to shorten your landing page content to get more conversions. According to RetailDive , 87% of buyers start searching for products to buy online. Eighty-seven. So, what are you waiting for?

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JULY 13, 2018

To adopt this strategy: Identify your target customers’ demographics and tailor your content and website experiences accordingly. Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data,” according to SAS’ definition.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

JULY 27, 2018

Let’s go through a few statistics: According to GetResponse , personalization in the email body has an open rate of 29.95% and a click-through rate of 5.03%. When you address someone with their ‘first name’ AND send relevant content, it seems as if it is a friend sending them an email instead of a business.

Personalization 94

Personalization Click Rate Open Rate Opt-out 94

Adobe Experience Cloud Blog

JUNE 5, 2018

You can either use CTAs like in the above example or if you’d like to use more branded content, use a URL overlay on your videos like DollarShaveClub does: 15 seconds could be all you need to give the best impression and get readers to your site or your profile. One of the best ways to do this is by sharing each other’s content.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Adobe Experience Cloud Blog

JANUARY 20, 2017

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. I’d love to hear your thoughts.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Align your content to stages of the buying cycle and score each asset accordingly. What resonated with you from this content that made you want to check it out?

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Your buyers’ expectations for personalization and excellent content experiences have changed. Furthermore, the more you A/B test, the more relevant your content will become to your prospects and customers. We use data to: Enhance our creative: Data deeply informs the creation of our content and how we promote it. Be Fearless.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Your buyers are shifting their attention to authentic content from people with similar views who they can trust in their buying decisions.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40