Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 129

Marketing AI Lead Ranking Paid Search Agency Marketing Management 129

Biznology

FEBRUARY 17, 2021

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function. That’s AI too.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. That’s right: advertising and media.

Marketing AI 182

Marketing AI Budget Programs Tools Copywriting 182

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. AI-generated copy can be inaccurate.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai Where can you find AI in marketing technology?

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Pam Didner

MAY 7, 2021

AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. That’s AI at work. Hello, AI, again. When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. With a solid marketing background, Etien shares all the expertise he’s picked up along the way. He also reveals his favorite AI tools and best practices for achieving the best results.

Social Media 139

Social Media Media Startups Youtube 139

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

SmartBug Media

AUGUST 23, 2023

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). Thanks to widespread media creation and access, consumers are more connected than ever. Below, we discuss some benefits of using artificial intelligence in marketing.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Zoominfo

JUNE 12, 2018

Fact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC ( source ). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge. New AI technology can save you the headache.

Marketing AI 176

Marketing AI High Quality Lead Zoominfo FAQ 176

Contently

JANUARY 3, 2023

Artificial intelligence (AI) has made tremendous strides forward in recent years. One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to create content, including graphics and videos. Who monitors the output of generative AI?

Marketing AI 186

Marketing AI Guidelines Ethics Generation 186

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. What is AI in social media? Let’s get started!

Marketing AI 88

Marketing AI Social Media Media Ethics 88

ClearVoice

JULY 20, 2021

A few years back, there was a widely shared meme about an epic artificial intelligence (AI) fail. Apparently, someone fed a few ‘Batman’ scripts into a content generator and the result was mostly laughable with gibberish served up as dialogue. It’s also likely to be a useful content marketing tool.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. AI makes an impact.

Marketing Analytics Tools 144

Marketing Analytics Tools Marketing AI Lead Ranking Research 144

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. The AI will do it for you immediately and effortlessly.

Marketing AI 142

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 142

Scoop.it

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. What is artificial intelligence in content marketing?

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 97

Marketing AI Content Marketing Enterprise Management Planning 97

Martech Advisor

MARCH 19, 2020

How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.

Marketing AI 145

Marketing AI Social Media Social Marketing Media 145

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. As AI improves, use-cases are only going to increase. We’ll cover: Why AI marketing matters.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Adobe Experience Cloud Blog

APRIL 27, 2018

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers. What AI Can Do For Content Marketers.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Digilant

AUGUST 17, 2023

Artificial intelligence has all but dominated recent news. Before you get too overwhelmed, however, consider that AI is already a substantial part of our daily lives, and has been for years now. In advertising, AI reflects a similar pattern. What is artificial intelligence? What is Predictive AI?

Marketing AI 52

Marketing AI Terms and Conditions Advertisements Advertising 52

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. That’s a big step forward for AI, IMOP. Wildfire Systems’s RevenueEngine browser extension for Chrome lets creators leverage generative AI to develop and monetize content that recommends, reviews, or compares products and brands.

Marketing AI 94

Marketing AI Marketing Automation Services Word of Mouth CPA 94

Atomic Reach

FEBRUARY 11, 2019

However, now we can hardly imagine life without artificial intelligence (AI). It has crept up nearly every sphere of our lives, from social media, video games, drones, eCommerce, to navigating apps and banking. Only people have the creative potential that AI lacks. What is Artificial Intelligence?

Marketing AI 106

Marketing AI Top of Funnel Content Marketing Paid Search Agency 106

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 106

Social Media Template Work Management Marketing Management 106

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 86

Marketing AI Allocation Zoominfo ROAS 86

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 130

Social Media Efficiency Work Management Marketing Management 130

Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. The generative feature creates subject lines, and customizes content tone and length.

Amazon 119

Amazon Ideal Customer Profiles User-Generated Content Outreach 119

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Marketing AI 126

Marketing AI Ethics Work Management Marketing Management 126

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. These purchase-minded consumers are also spending a great deal of time on social media.

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 98

Social Media Marketing Attribution Automation Personalization 98

Hubspot

MAY 23, 2023

On average, salespeople save two hours and 15 minutes a day using AI. Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. How Sales Professionals Are Using Artificial Intelligence 1. That's where AI comes in. Let's dive in.

Marketing AI 77

Marketing AI Forecasting Lead Scoring Lead Ranking 77

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. VMware’s goals with the Jasper pilot include improving content quality, saving money on agency fees, and speeding up content production time. Enter Jasper.

Marketing AI 135

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 135

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Marketing AI 110

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 110