Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 143

Social Media Research Social Marketing Media 143

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

KoMarketing Associates

FEBRUARY 6, 2018

Marketers have various interpretations of what their audience desires, and new research shows that they aren’t always on target. Yes Lifecycle Marketing recently published a report titled “A Blueprint for Using Audience Insights to Inform Marketing Communication Strategies” consisting of survey results from a recent marketing conference.

Customer Surveys 120

Customer Surveys Generation Youtube Pricing 120

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. These webinar tools facilitate immediate information and feedback exchange between you and your targets. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Presenting results of original research is often a strong draw. Videos can be streamed in HD with no delay through Facebook Live, Periscope, or YouTube Live.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 98

Paid Content Research Product Youtube 98

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Last year, a survey of 511 senior-level businesspeople (managers, team members, executives and owners) found that 51% listen to podcasts daily. Podcasts are very easy to create and launch. Probably not.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Marketing Insider Group

JUNE 10, 2015

You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. In short, are you ready to deliver the video content that Generation C really wants to view and share, over and over? Bulbul said it’s having the trifecta of “Hero, Hub, and Help” content.

Youtube 100

Youtube Curation Viral Marketing Stats 100

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SocialPilot

JANUARY 15, 2024

Video is the new king of content. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. In 2024, video content will make up for 82% of the internet traffic. Viewers claim they retain 95% of the information given in the form of videos.

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Customer Experience Matrix

APRIL 1, 2020

Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 189

Ethics Social Media Trends Copyright 189

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. By performing original, in-depth research on your target audience, we are willing to bet that you will be surprised with the in-depth level of understanding and insights you discover.

Budget Programs 83

Budget Programs Research Trends Tools 83

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Surveys and audience research are essential to gauge your followers’ needs. Evaluate Platform Features Explore the features of each social network to make informed decisions.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Research shows that existing customers are likely to have a significantly higher lifetime value than new customers. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

SmartBug Media

APRIL 6, 2023

Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. How do businesses use buyer personas to inform marketing strategy? Use surveys. How do you find data to create buyer personas?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Top content marketing statistics and trends for 2021. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 138

Social Media Generation Media Lead Ranking 138

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., Our survey found that 80% of consumers say that brand familiarity (i.e., did TikTok really make me buy it?).

Buy 142

Buy Brand Identity Branding eCommerce 142

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Last year, a survey of 511 senior-level businesspeople (managers, team members, executives and owners) found that 51% listen to podcasts daily. Podcasts are very easy to create and launch. Probably not.

B2B 52

B2B Demand Generation Agencies RSS B2B Thought Leadership 52

Contently

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. And when I showed up for my first day at Contently, the marketing team had a list of links ready for me to read through. The more you can research going in, the better you’ll be.

Content Marketing 167

Content Marketing Marketing Management Content Paid Search Agency 167

Convince & Convert

NOVEMBER 30, 2023

Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche.

Social Media 107

Social Media Advertisements Advertising Tools 107

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Most social platforms have their own professional communities, both formal and informal. This is particularly powerful for B2B brands that craft thought leadership content. There lies the magic of B2B influencer marketing.

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. How many times have you created marketing content based on what you think is true rather than what you know is true? Our sales strategy starts with market research.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Unbounce

JUNE 28, 2022

Your payment information is automatically entered into the appropriate fields with your favorite payment method. While it may seem like a better idea to play the numbers game and market your business across every social media channel imaginable, you’ll waste time creating content for people who aren’t really into your products.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Velocity Partners

MARCH 13, 2024

Content that lacks depth, credibility and a point of view is inherently unsticky. But not everyone is exercising such restraint: “content at scale” is a certain type of marketer’s sickening rallying cry. But frankly, marketing humans have been producing that kind of content for a long time. But that value is going away.

SEO 86

SEO B2B Paid Search Agency Aggregators 86