Biznology

DECEMBER 9, 2016

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Use visual content, and make the story speak to your audience. The great part about social media is you can cross-post content from one forum to another. Your brand is more than just your logo.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

MAY 4, 2016

The SEO ruined the content. </headdesk> </headdesk> My client thought the content had to read that way — after all, that’s what their SEO told them to do! Did they like the content? I’ve seen large SEO firms (and even content marketing companies) destroy well-written content.

SEO 80

SEO Paid Search Agency Training Advertising Agencies 80

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Are they looking for deals or are they looking for information? I recently stumbled across an interesting website: Unroll.me.

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

NOVEMBER 28, 2012

He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. How can he avoid that while still being relevant to his customers? I even have a newsletter that you can subscribe to about my comings and goings.

Opt-out 80

Opt-out Social Media Opt-in Linkedin 80

Biznology

NOVEMBER 24, 2014

KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. A Competitive Analysis informs keyword decisions and desired results. CONTENT MARKETING PROGRAM: Reputation matters in business and in SEO. Words are the most important ingredient in SEO.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

DECEMBER 14, 2017

You want to survive to the desktop where engagement for an email newsletter is more likely. As I said in October, relevance is likely to be the deciding factor between survival and deletion. Your decision between digest and deep-dive should be based on the A/B testing you’re doing.

Email Marketing 169

Email Marketing Design Effectiveness Mobile Marketing 169

Biznology

MARCH 29, 2019

More than 60% of businesses are investing in content marketing. Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically. Build Solid Buyer Personas.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Biznology

JUNE 8, 2020

It’s about an on-going program that connects you to your target audience in relevant ways as they make their way through their buying process. If someone has just signed up for your email newsletter you know you have their interest — right now! — Great email marketing isn’t about that one (mythical) killer message.

Budget Programs 104

Budget Programs Email Marketing Buyer's Journey Segmentation 104

Biznology

SEPTEMBER 13, 2021

Those that, for example, result in fewer total employees, more employees working more remotely or lead to more contract, or “Gig,” employees, will have profound implications on everything from the channels we choose, to the content we select and the emphasis we place on issues such as culture and values. It will deliver predictive analytics.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Biznology

JANUARY 18, 2013

Is most of your content held in private communities? Telephone was simply an enabler of remote conversations, email was just a more practical way of sending missives, corporate websites were initially just glorified versions of newsletters or business brochures. Photo credit: ayalan.

Paper 80

Paper Business Broadcasting Advertising Mediums 80

Biznology

MAY 20, 2014

It can actually deliver on the promises of both hypertext and the world wide web , which is the ability for content to be more than self-referential. It can easily offer history, context, and related content — things that most mainstream media stories are terrible at. Every content-marketer knows when traffic is best.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Biznology

JANUARY 13, 2015

He has been building is content empire for maybe over a decade. He built his content empire like London was built: hut by hut until it was a crash of streets and chaos. They may well be sharing content on their social media platforms but it’s generally spotty and lazy. He has created a real mess, over time.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

APRIL 21, 2014

BlitzMetrics : Helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement. Flowtown : Allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

Social Media 80

Social Media Enterprise Management Media Budget Programs 80

Biznology

DECEMBER 17, 2013

Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob. And not just technology, usability, interfaces, accessibility, or interface, but also content. Now, it’s content marketing, digital PR, social media marketing, etc. Nobody says that anymore.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Biznology

MARCH 14, 2016

Irrelevant content is a bad thing. Those problems plague everything from direct mail, to web content, to presentations at industry events. Here are some tips how to use email effectively for your content marketing. Relevant Content. Informative trumps promotional. That’s not a bad thing. Spam is a bad thing.

Email Marketing 80

Email Marketing Effectiveness CAN-SPAM Content Marketing 80