SmartBug Media

APRIL 23, 2021

New to HubSpot’s content management system (CMS)? Migrating to any new CMS or marketing automation system is a challenge. From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

SmartBug Media

JULY 13, 2020

At the beginning of April 2020, HubSpot announced that it had upgraded the CMS portion of its product and given it a new name: CMS Hub. CMS Hub offers benefits for both marketers and developers. In this post, we explore the trade-offs of using HubSpot’s new front-end system. DnD HTML Templates: Great. Layout Resilience.

CMS Development 98

CMS Development Hubspot Template Banners 98

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Core principles stay the same in marketing. SEO will never be a set-it-and-forget-it part of your marketing plan. Google has been crawling mobile sites for indexing for years now.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

AUGUST 17, 2020

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. We’ll start with the cons first and then move toward the many benefits of the HubSpot ecosystem. There is no getting around having to pay for HubSpot.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

Kaon

SEPTEMBER 18, 2015

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at the same time, marketers are hoping they will get in the way of that random walk.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Start Solving for Mobile and Accessibility First, and the Rest Will Fall Into Place. Overall web traffic from mobile devices now represents 52% of web traffic worldwide. Welcome to 2020.

Hubspot 84

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 84

Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

Enterprise Management 89

Enterprise Management Hubspot Paid Search Agency Work Management 89

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. 5 Ways to Stay Creative Under Pressure. Just start outlining.

Hubspot 94

Hubspot Creativity Work Management Marketing & Strategy 94

Hubspot

APRIL 9, 2020

The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO.

Hubspot 93

Hubspot SEO Acquisitions Trends 93

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Tone) Keep answers simple.

Lead Generation 105

Lead Generation Lead Ranking Tactics Lead Scoring 105

Webbiquity

MARCH 9, 2021

Great web design requires combining traditional marketing wisdom with the latest technology and design trends. Here’s how to mesh established marketing concepts with current tech and design trends to create a great business website. Mobile Friendliness: This isn’t only about UX. Infographic by LA Website Design.

Design 282

Design Marketing Websites Industry CMS Mobile Marketing 282

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Hubspot

JANUARY 6, 2020

To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019. Danhoff wasn't the only marketing expert who found the campaign powerful. border, won a Gold Clio.

Hubspot 82

Hubspot Campaigns Paid Search Agency Planning 82

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only).

Data Hygiene 92

Data Hygiene Privacy Landing Pages CAN-SPAM 92

Marketing Insider Group

JULY 13, 2021

It’s 2021, so it’s a fair bet we all know that email marketing is important. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Valuable content speaks for itself; know what your audience cares about and build content around it. Even more important? Quick Takeaways.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Hubspot

MARCH 6, 2019

billion people who accessed the internet through a mobile device, according to Statista. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt. What is mobile marketing?

Mobile Marketing 78

Mobile Marketing SMS Work Management Paid Search Agency 78

Lake One

JULY 9, 2020

It’s possible your offers aren’t aligning with your content or your website visitors aren’t getting pointed to your highest value conversion points. If you’re a HubSpot user, it’s HubSpot lead flows to the rescue. What is a Hubspot Lead Flow. So what’s the difference between a HubSpot form and a lead flow?

Hubspot 52

Hubspot Sales Qualified Leads Lead Scoring Lead Ranking 52

BenchmarkONE

FEBRUARY 17, 2021

There are a lot of decisions that you have to make when you’re running a marketing agency. Both HubSpot and WordPress provide backend software that agencies can use to build and maintain their websites. HubSpot and WordPress both fall under the designation of CMS — a.k.a. content management systems. What Is a CMS?

Paid Search Agency 52

Paid Search Agency Hubspot Advertising Agencies Industry CMS 52

BenchmarkONE

FEBRUARY 17, 2021

There are a lot of decisions that you have to make when you’re running a marketing agency. Both HubSpot and WordPress provide backend software that agencies can use to build and maintain their websites. HubSpot and WordPress both fall under the designation of CMS — a.k.a. content management systems. What Is a CMS?

Paid Search Agency 52

Paid Search Agency Hubspot Advertising Agencies Industry CMS 52

BenchmarkONE

FEBRUARY 17, 2021

There are a lot of decisions that you have to make when you’re running a marketing agency. Both HubSpot and WordPress provide backend software that agencies can use to build and maintain their websites. HubSpot and WordPress both fall under the designation of CMS — a.k.a. content management systems. What Is a CMS?

Paid Search Agency 52

Paid Search Agency Hubspot Advertising Agencies Industry CMS 52

Martech

JANUARY 25, 2023

HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year? Previously, HubSpot supported sending notes to Slack channels via workflow, not sending from Slack to HubSpot. Check out the details below.

Ad Frequency 99

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 99

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. There are marketers who argue that good work is enough. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. If that’s what you’re thinking when you hear the term “above the fold content”, you’re not the only one.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. The digital media scene has had a shake-up since 2024 began.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? This has big implications for marketers. At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords. People are hungry for immediate answers.

Lead Scoring 78

Lead Scoring Lead Ranking Hubspot Google 78

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. Mailchimp -- email and marketing automation. Databox -- mobile analytics.

Marketing Automation Services 76

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 76

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Their content has to be relevant. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs.

Hubspot 76

Hubspot Cost Google Process 76

Hubspot

MAY 6, 2020

This leaves many marketers again asking: Should I go live? But for many marketers, streaming a Facebook Live is at the top of their to-do list. On Facebook and Instagram, people look at video content 5X longer than static content. And there are nuances that dissuade many marketers from taking the plunge.

Facebook 101

Facebook Social Media Creativity Hubspot 101

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61