SmartBug Media

JUNE 29, 2023

Fortunately, HubSpot Content Assistant can help businesses overcome these challenges and maximize their HubSpot experience by revolutionizing their sales process. Additionally, sales teams can become overwhelmed by manual processes, leaving them with less time to focus on growing their business.

Hubspot 98

Hubspot Process Content Outreach 98

Act-On

SEPTEMBER 25, 2023

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. Use software as a tool to align sales and marketing departments.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. Then, you can create content that addresses the key issues at hand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

DivvyHQ

MARCH 17, 2022

If your company is trying to grow, your content marketing and sales teams can't stay snuggled in their comfy silos. Instead, they need to support each other through every step of the sales process. But what does that process look like, and how can content support it? Here's a helpful guide for content marketers.

Top of Funnel 121

Top of Funnel Process Content Paid Search Agency 121

Contently

JULY 12, 2021

“Investment banking is just glorified content marketing.” Everyone in finance wants help, whether they’re a first-time trader or a Wall Street pro. One of our favorite examples of this comes from MD Financial Management (a Contently client), that serves 130,000 physicians and medical learners in Canada.

Process 172

Process Planning Work Management Marketing Management 172

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Here are three questions to think about related to DAM processes. How can I use DAM to automate processes? How will I communicate DAM processes to users?

Digital Asset Management 119

Digital Asset Management Process Work Management Customer Surveys 119

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. While it’s important to connect with actual customers to learn more about them, AI can produce a quick overview of a marketing persona that may help close gaps in your research.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Content Marketing Institute

JANUARY 21, 2021

Content marketing often is a messy, haphazard process. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results. Continue reading → The post 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute.

Process 141

Process Content Paid Search Agency Order 141

SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Call for Papers and Content Management. Another area where tech can be helpful is in managing event budgets.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. The following tools can help. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 113

CRM Process Ideal Customer Profiles eCommerce 113

Ignite

NOVEMBER 5, 2021

Testimonials can go a long way in helping you gain more clients - when leveraged the right way. I need to know the person in this testimonial was once like me: scared of change, in denial, and not content with where they were. How are you leveraging your testimonials? Effective testimonials can't just be the hero's story.

Process 62

Process Personalization Service Effectiveness 62

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. Using critical consumer data can help you predict future behavior among customers. Reduce risks by removing a lot of the guesswork from your processes and strategies. Source: SuperOffice.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Content Marketing Institute

JANUARY 11, 2022

What’s your brand’s content score? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Continue reading → The post How To Set Up a Content Scoring Process for Better Decisions appeared first on Content Marketing Institute.

Process 128

Process Content Content Marketing Paid Search Agency 128

Top Rank Marketing

NOVEMBER 20, 2023

In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy. Steps of a Strategic Planning Process in B2B Marketing Step 1: Understand your target audience Understanding your target audience is the foundation of any successful B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Content Marketing Institute

MARCH 22, 2021

We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right?

Content 144

Content Distribution Efficiency Spending 144

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? NLP is what powers these tools.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Anyword

FEBRUARY 1, 2023

Creating content is an incredibly rewarding experience. As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. Outlining your content.

Process 98

Process Copywriting Content Blogger 98

Brandpoint

FEBRUARY 2, 2021

Lots and lots of content? So, in 2018, we published an eBook titled The Content Marketing Operating System. The Content Marketing Operating System (or the CMOS, for short) details our proven process for creating and executing a solid marketing plan from start to finish. What is the Content Marketing Operating System?

Content Marketing 133

Content Marketing Process Planning Paid Search Agency 133

MarketMuse

APRIL 29, 2021

Effective work management can make your content planning process more efficient, helping you publish more consistently. The post How to Effectively Manage Your Content Planning Process appeared first on MarketMuse.

Process 105

Process Effectiveness Content Efficiency 105

Martech

DECEMBER 27, 2022

You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Measuring the ROI of personalization.

ROI 135

ROI Process Personalization Lead Ranking 135

MarketMuse

JUNE 24, 2020

NLP can set your content apart from the competition, helping to understand content relationships and tell a stronger story. The post How Natural Language Processing Helps You Create Better Content appeared first on MarketMuse.

Process 52

Process Content Marketing 52

Content Marketing Institute

OCTOBER 25, 2021

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Continue reading → The post How To Set Up a Publishing Process That Gets Content Into the Game appeared first on Content Marketing Institute.

Process 118

Process Content Tips Content Marketing 118

Contently

FEBRUARY 5, 2020

Planning a content strategy can seem overwhelming to a lot of marketers. Over the years, one of my goals has been to make the process as simple as possible. In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. Pillars are the big topics your brand will cover.

Template 160

Template Organization Marketing & Strategy Content 160