ClearVoice

MAY 10, 2024

Content transcends marketing. A well-crafted content strategy isn’t just about campaigns and conversions. Powerful content helps break down silos and fosters a culture of collaboration and shared purpose. That strategic content collaboration can bridge departmental divides and be a catalyst for organizational transformation.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

The Point

OCTOBER 29, 2021

Here are just some of the more creative ways we’re seeing clients use chatbots to increase sales engagement, shorten sales cycles, and drive revenue: 1. Responding to those specific companies, by name (“Hey Google! or point the reader to related content (“Interested in [topic]? Trial & Demo Conversions.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Martech

MARCH 27, 2024

ABM enables marketers to create customized content and messaging for each targeted account, fostering stronger connections. Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. In your inbox. Business email address Subscribe Processing.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

B2B Digital Marketer

APRIL 25, 2024

Together, we will explore how digital sales rooms enrich the buyer experience, offering a unique blend of personalization and efficiency that traditional sales methods lack. Her insights will provide valuable guidance on making the most of this innovative technology to elevate your sales strategy and achieve better business outcomes.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Marketing Interactions

SEPTEMBER 14, 2021

The content we use to engage B2B buyers must resonate and be relevant. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled. One persona is visiting your website, but your content is written to engage another. We’ve all done it.

B2B 149

B2B Lead Ranking Marketing Qualified Leads Content 149

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 87

Paid Search Agency Google Ads CTR 87

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics?

B2B Marketing 64

B2B Marketing Top of Funnel Lead Ranking Planning 64

Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. And while the marketing team uses genAI tools to support content creation, they’re taking a lean approach with free or low-cost tools.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. You’ve established a B2B content marketing strategy. B2B Content marketing is not meant to drive revenue overnight. Congratulations! Be Patient.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

Biznology

APRIL 14, 2017

So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Click360 combines website visit data with the information in your CRM system to help predict which leads are ready to buy and how you can best move them through the sales cycle.

Marketing AI 348

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 348

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Table of Contents.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

SalesIntel

MAY 13, 2024

Unlike B2C, B2B transactions are characterized by longer sales cycles, higher order values, and more stakeholders involved in the purchasing decision. A report by CSO Insights noted that 74% of B2B sales to new customers take at least four months to close, with 46% taking seven months or more.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

The Point

NOVEMBER 15, 2022

More times than not, however, the best approach is a segmented strategy that combines targeted sales outreach complemented by marketing support. For Tier 1 accounts, conduct targeted, personalized sales outreach, but (critically) support those efforts with marketing air cover to the same companies. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Tiecas

FEBRUARY 5, 2024

Table of Contents Industrial Marketing for Manufacturers: Perspective of a Founder/Owner of a Manufacturing Company Industrial Marketing for Manufacturers: Point of View of a Sales Manager/Director of Marketing Why Would a Marketing Manager of a Manufacturing Company Outsource Industrial Marketing Tasks?

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

NuSpark Consulting

FEBRUARY 26, 2023

By tracking which touchpoints are most important in driving conversions, businesses can optimize the customer experience and make informed decisions about where to invest in marketing and sales efforts. Furthermore, tracking lead and conversion attribution allows businesses to measure the return on investment (ROI) of their marketing efforts.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 52

Paid Search Agency Google Ads CTR 52

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing? You guessed it right, with content.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

SWZD

AUGUST 10, 2017

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program? Or maybe not). Click on one.

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events. Table of Contents. content analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

BOP Design

JULY 20, 2021

If you target the correct buying terms, you will see your sales cycle shorten, objections lessen, and your close rate improve. Test on Google Ads. If you have new ideas on keywords that you believe will convert, test on Google Ads first before changing up your on-page SEO strategy. Long-Tail Keywords.

Keywords 120

Keywords Intent Buy SEO 120

Sharpspring

APRIL 3, 2019

If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 71

Paid Search Agency Google Ads CTR 71

Marketing Insider Group

JULY 16, 2020

If a customer has more interactions, such as creating an online account, clicking on a promotional ad, and engaging with blog content, we assume that they have a greater propensity to use our product or bent towards our brand, and consequently we assign them a higher lead score. Close sales-marketing alignment with a focus on conversions.

Lead Ranking 271

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 271

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

KoMarketing Associates

JANUARY 17, 2017

Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. Topic Generation.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

Marketing Insider Group

AUGUST 29, 2015

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”. Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. What’s The Content Marketing Lesson To Learn?

Content Marketing 100

Content Marketing Paid Search Agency Content Marketing & Strategy 100

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same. That’s reach.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

ClearVoice

JANUARY 14, 2021

We’ll come back to this notion of reducing friction along the sales cycle, but first, here’s your next step. There should never be a page with no links to it, and certainly there should never be a page that is well linked to that isn’t linking back out to portions of your site that are of interest or value to visitors and to Google.”

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

Zoominfo

NOVEMBER 20, 2018

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. A multi-touch attribution model gives credit to every piece of content or channel a prospect interacts with on their journey to the final conversion point.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Valasys

OCTOBER 30, 2019

The race for featuring higher & ranking up in the Google search results for organic traffic is ferocious than has ever been before, making it imperative to using Google ads for B2B lead generation. Using Google ads for B2B Lead Generation Pays off by Motivating Users to Visit Your Site.

Lead Generation 53

Lead Generation Paid Content Cost Per Click Paid Search Agency 53