Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies.

Account Based Marketing 115

Account Based Marketing Work Management Marketing Management Planning 115

Hubspot

MAY 12, 2020

This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020.

Account Based Marketing 99

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 99

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. ” – Forrester Research.

Forrester 50

Forrester Planning Budget Programs Work Management 50

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. Best Practices in Email Marketing. Marketing Budgets and Email Effectiveness.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

SmartBrief - Marketing

JULY 25, 2023

Essentially, marketing leaders are trying to optimize the resources they have while searching for creative ways to connect with their audiences without sabotaging their marketing budget. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. In 1999, I moved from 11 years in financial services to my first role in fintech and my first role in product management and product marketing. The Role of Social in Your Go-to-Market Strategy.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

ClickZ

JULY 23, 2020

From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. The best news? Don’t Treat All Content The Same-.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. The percentages of marketers indicating this as their top challenge are not measly either. The majority of content today is not hitting the mark with buyers and customers.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Valasys

DECEMBER 5, 2019

The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Not all this time is spent talking to sales about solutions. You can when you use buyer intent data. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. The B2B space is embracing content marketing — so B2B buyers expect it. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Ads and Attribution. And it’s all automated.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Content Marketing Institute

MAY 4, 2018

Marketing ensures that sales teams provide consistency and context to the evolution of the customer’s long-term needs. Sales teams push back on content development to ensure that individual customers are treated as partners rather than demographic targets. Why are B2B enterprises reluctant to invest in a strategic approach to content?

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

PathFactory

APRIL 29, 2020

It’s no secret that, over the last few weeks, everyone’s content consumption habits have skyrocketed. Businesses are also creating more content around how they can help companies survive in the ever-changing world we are living in, and their prospects and customers are eating it up. It’s with all content.

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

ClearVoice

JUNE 11, 2019

Showing ROI should always be considered an opportunity to help you accomplish your marketing goals and make it easier for executives to increase your marketing budget. And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If Search engine optimization ROI. Social media ROI.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. For these reasons influencer marketing has arguably become the most effective, long term marketing strategy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Enterprise Management 62

Enterprise Management Marketing Budget Work Management Marketing Automation Services 62

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Along with the quickened pace of change, however, comes a unique opportunity to unlock big strategic moves to ready your marketing organization for what’s next.

Planning 80

Planning Paid Search Agency Advertising Agencies Work Management 80

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization. Related reading: 5 Examples of Using Interatcive Content in Social Media.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Convince & Convert

FEBRUARY 8, 2016

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? Agile Marketing Mitigates Risk. With each piece of content we create, there is an obvious risk.

Content Marketing 110

Content Marketing Marketing Budget Creation Business Lead Scoring 110

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. These are the accounts that are traditionally invisible to marketers.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

Content Standard

FEBRUARY 17, 2015

Growing up in the content marketing industry has been an eventful ride. No longer are we predicting game-changing content strategies: We’re watching them unfold all around us. Here are four must-know trends for the forward-thinking enterprise content marketer: 1. Transformation.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Ads and Attribution. And it’s all automated.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Walker Sands

APRIL 23, 2019

As of last year, 54% of marketers were incorporating adtech into their strategies, making it the most-used form of martech, according to Walker Sands’ State of Martech 2019 report. Outside research confirms digital advertising is a growing line item in marketers’ budgets. Adtech is reaching critical mass in 2019.

Cost Per Click 40

Cost Per Click Marketing Budget Paid Search Agency Mobile Advertising 40

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Marketing Insider Group

AUGUST 6, 2013

Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Those are the findings of a recent Forrester report, covered by MediaPost. Strategy'

Planning 100

Planning Budget Programs Marketing Budget Creation Marketing Budget 100