Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

Madison Logic

JANUARY 5, 2023

Now—more than ever—marketers must focus on the buyer experience and leverage data to create full-funnel, always-on strategies to engage and convert their best accounts. . Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Hubspot

MAY 12, 2020

This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020.

Account Based Marketing 98

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 98

Tiecas

MAY 7, 2024

Tiecas: The Best of Both Worlds The Pareto Principle is a fascinating observation that states roughly 80% of consequences come from 20% of causes. A more recent variation of that is what I found in an interesting article by Ross Graber, VP, Principal Analyst at Forrester. Have I lost my mind? Wait, don’t post your angry comments yet.

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. ” – Forrester Research.

Forrester 50

Forrester Planning Budget Programs Work Management 50

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. Best Practices in Email Marketing. Marketing Budgets and Email Effectiveness.

Marketing Budget 100

Marketing Budget Practices Forrester Budget Programs 100

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

SmartBrief - Marketing

JULY 25, 2023

Essentially, marketing leaders are trying to optimize the resources they have while searching for creative ways to connect with their audiences without sabotaging their marketing budget. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Valasys

DECEMBER 5, 2019

The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Additionally, programs are perpetual (always on and ready for the buyer’s next step).This

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Not all this time is spent talking to sales about solutions. You can when you use buyer intent data. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. LinkedIn Ads have proven to be a powerful tool for B2B marketers.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

ClickZ

JULY 23, 2020

From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey. 30-second summary: .

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. The B2B space is embracing content marketing — so B2B buyers expect it. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. In 1999, I moved from 11 years in financial services to my first role in fintech and my first role in product management and product marketing. The Role of Social in Your Go-to-Market Strategy.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Ensuring your team is productive but not too busy will shape the culture, workload, and progress of your marketing initiatives.

Enterprise Management 62

Enterprise Management Marketing Budget Work Management Marketing Automation Services 62

ClearVoice

JUNE 11, 2019

Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? If ROI is still a dirty word for you, remember this: marketers who embrace showing ROI are the same marketers who executives trust. Search engine optimization ROI. Gathering the data.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Head—Help wanted: Whole-brain marketers.

Planning 81

Planning Paid Search Agency Advertising Agencies Work Management 81

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

PathFactory

APRIL 29, 2020

It’s no secret that, over the last few weeks, everyone’s content consumption habits have skyrocketed. Businesses are also creating more content around how they can help companies survive in the ever-changing world we are living in, and their prospects and customers are eating it up. It’s with all content.

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Content Marketing Institute

MAY 4, 2018

Marketing ensures that sales teams provide consistency and context to the evolution of the customer’s long-term needs. Sales teams push back on content development to ensure that individual customers are treated as partners rather than demographic targets. Why are B2B enterprises reluctant to invest in a strategic approach to content?

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. In essence, account-based marketing is just a smarter way to do B2B marketing.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. LinkedIn Ads have proven to be a powerful tool for B2B marketers.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Marketing Insider Group

AUGUST 6, 2013

Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Those are the findings of a recent Forrester report, covered by MediaPost. Strategy'

Planning 100

Planning Budget Programs Marketing Budget Creation Marketing Budget 100

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization. Related reading: 5 Examples of Using Interatcive Content in Social Media.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Walker Sands

APRIL 23, 2019

As of last year, 54% of marketers were incorporating adtech into their strategies, making it the most-used form of martech, according to Walker Sands’ State of Martech 2019 report. Outside research confirms digital advertising is a growing line item in marketers’ budgets. As a marketer, vet your adtech vendors thoroughly.

Cost Per Click 40

Cost Per Click Marketing Budget Paid Search Agency Mobile Advertising 40

Content Standard

FEBRUARY 17, 2015

Growing up in the content marketing industry has been an eventful ride. No longer are we predicting game-changing content strategies: We’re watching them unfold all around us. Here are four must-know trends for the forward-thinking enterprise content marketer: 1.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

Convince & Convert

FEBRUARY 8, 2016

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? Agile Marketing Mitigates Risk. With each piece of content we create, there is an obvious risk.

Content Marketing 109

Content Marketing Marketing Budget Creation Business Lead Scoring 109

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

B2B Marketing Directions

JUNE 11, 2023

Source: Kogan Page Limited Understanding how business people actually make buying decisions on behalf of their company is vital to B2B marketing success. Without such insight, it's almost impossible to design and execute effective marketing programs. What metrics are most relevant for measuring marketing performance.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

Outbrain

MAY 15, 2019

But, why does influencer marketing even work? What is this powerful tool that is causing marketers to increase their influencer budget each year? Influencer marketing would certainly be voted “most likely to succeed” in their senior yearbook. Here’s why: Influencers are creating high-quality content.

Word of Mouth 47

Word of Mouth Paid Search Agency Advertising Agencies Budget Programs 47