Budget Management Content Forrester Marketing Budget 
Golden Spiral
NOVEMBER 7, 2022
Have you been asked to cut your marketing budget? Google slashed their own marketing budget at the height of the pandemic. The UK government urged businesses to reduce prices by cutting their marketing spending. Fitness megabrand Peloton is making the marketing cut. What other content (e.g.,
Madison Logic
JANUARY 5, 2023
2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. Customer marketing will be critical in 2023. “It B2B marketers will need to be more strategic in working with audience privacy .
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SmartBrief - Marketing
JULY 25, 2023
Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.
Engagio
NOVEMBER 16, 2023
During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical.
Vidyard
APRIL 12, 2016
The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. ” – Forrester Research.
Marketing Insider Group
FEBRUARY 5, 2024
As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?
Porch Group Media
SEPTEMBER 9, 2020
Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. Read more here.
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