KoMarketing Associates

DECEMBER 12, 2017

To gain more insight into how this may have changed and why ABM is growing in prominence among marketers, we spoke to Brianna Watts, content coordinator for #FlipMyFunnel. Forrester research shows that less than 1 percent of leads turn into customers. Brianna Watts is the content coordinator for #FlipMyFunnel.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

MAY 14, 2018

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX honed in on buyer expectations and how B2B marketers are adjusting accordingly. As the buying experience continues to evolve, previous research suggests that B2B customers now have higher expectations than they did in the past.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

KoMarketing Associates

AUGUST 24, 2017

The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent). According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them.

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

KoMarketing Associates

SEPTEMBER 28, 2017

The “Elevate Your Email Marketing with a Customized Approach” report from SendGrid and Forrester discovered that 82 percent of marketers use email, making it the most commonly used marketing channel. However, the most commonly sent types of email were those that aligned with the brand’s promotional schedule.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

KoMarketing Associates

MARCH 24, 2014

Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. We felt the amount and quality of content makes them a notable profile. Followers: 247K. ExactTarget.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

MAY 30, 2017

As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. Moz’s The Search Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

NOVEMBER 18, 2014

Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. Forrester’s New B2B Buyer. Google Quality Ratings Guideline (Version 5.0).

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

OCTOBER 12, 2017

For example, while much of my time and focus is on content, the advances in technology are creating new challenges that myself and the team at KoMarketing need to be on top of. In fact, I think Duane Forrester put it the best when he noted the following: “There will always be SEO to do because people will always screw up websites.”.

Lead Ranking 168

Lead Ranking Lead Scoring Conference Search Marketing 168

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. Content Marketing 2014 Projections. Marketers Get More Savvy With Content Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

SEPTEMBER 14, 2013

How does content marketing play a part in the B2i experience? But to get into specifics, consider three different blocks of B2B customer scenarios and how marketing has become a critical coordinating point with content as a critical tool in their tool-bag. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

OCTOBER 22, 2012

Create content your Pinterest users want, as they are apparently a very valuable audience. Make the Most of Your Content. It’s easy to put out a piece of content but what happens after? Take the content and make an ebook. Target the Timeline & Act Like a Local. Sometimes, we just want what’s close.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

FEBRUARY 28, 2023

As personalization becomes more critical to customers, new research suggests that marketers who excel in this area leverage everything from data to content to satisfy their target audience. About 71% of Experience Leaders state that they have real-time access to omnichannel customer data to help with personalization.

Marketing Report 216

Marketing Report Ideal Customer Profiles Marketing Management Advertising Agencies 216

KoMarketing Associates

JANUARY 28, 2020

B2B software and technology marketers need to make sure their brand’s products or services are visible online – and this all begins with a strong content marketing strategy. Content marketing opens the door for beginning conversations on a granular level. Target Specific Segments of the Audience.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

KoMarketing Associates

NOVEMBER 10, 2021

Rather than just posting whatever (and whenever) seems to be effective, B2B brands must consider the most effective platforms, content types, and when to schedule. Content Formats and Types. Not sure what type of content to publish on your B2B social channels? The type of content can impact your reach and engagement.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MARCH 2, 2017

The reason this discussion is important is because it helps establish a foundation for keyword research used in all online marketing endeavors, but particularly SEO , PPC, and content marketing. B2B Buyer Journey and Content Marketing. Content marketing fuels the results we get from SEO, PPC, and social media marketing programs.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

KoMarketing Associates

JANUARY 18, 2018

Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Increased Video Content. Over the past year, we’ve seen video marketers grow more confident about the performance of their video content on social media specifically.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

KoMarketing Associates

JUNE 6, 2017

While someone may still be reviewing her posts, Martha’s voice on Twitter and her blog do a great job of promoting her content and brand in a simple and effective way. George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging.

B2B Marketing 173

B2B Marketing Godaddy Branding Brand Identity 173

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Prepare your first piece of content like you’d prepare for an interview at your dream job.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

MARCH 15, 2013

Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. He gave a live demo of how to use ScrapeBox for keyword research, content strategy creation, retargeting campaigns, and more. To do that, we need to know which pages are most important to the overall business goals.

Tools 120

Tools Tips CAN-SPAM Lead Ranking 120

KoMarketing Associates

FEBRUARY 16, 2016

While content marketers don’t necessarily have an annual celebration to match the glamor of NBA All-Star Weekend, we still practice and hone our content marketing skills with hopes of being seen as all-stars within the industry. But, what kinds of skills are needed to become a content marketing all-star? Let’s take a look: 1.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120