Martech Advisor

DECEMBER 6, 2019

Old school doesn't cut it anymore, especially in today's ever-shifting online marketing landscape. We got two words for you: market research. Before we go into the details of how market research can help your website, let's first take a brief look at what it is. How Does Market Research Work? Always Read Blogs.

Research 95

Research Marketing Websites Buyer Personas Tips 95

KoMarketing Associates

APRIL 30, 2019

This can be done through phone interviews, focus groups, surveys, and more. Since you will likely have a lot of data and content to include, it’s important to make it digestible, especially as it’s shared across the organization. Step 4: Populate Your Buyer Persona Template. This process will help overcome such challenges.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. Like Be the first to like this post.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. The emphasis is my own.).

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some things to consider when doing so: Improve page load speeds by leaving out huge graphics and Flash content.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Internet Marketing User-Generated Content 100

Hinge Marketing

OCTOBER 31, 2016

If you want to get more in-depth insights, though, you need to consider other types of market research. Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. Think interviews. Face-to-face interviews.

Research 48

Research Service Planning Ideal Customer Profiles 48

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There are a couple key persuasion triggers to remember when composing sales content: Social proof. Use Client Comments in Your Content Marketing. Authenticity.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Hinge Marketing

OCTOBER 5, 2015

Should you use in-depth interviews, online surveys or focus groups? Forget the focus groups. Check out our library to download our free research reports on referrals, budgets, online marketing, and more. Methodologies serve different purposes too. Here’s a hint. There you have it.

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

SnapApp

FEBRUARY 22, 2012

Or you may want to bridge the gap between your offline and online marketing efforts by optimizing your app - such as a Facebook mobile quiz - for use on a mobile device and driving traffic to it via a QR code posted in your brick and mortar location or printed on your marketing collateral. Include Branding or Additional Content.

Template 48

Template Custom Publishing Viral Marketing Mobile Marketing 48

Convince & Convert

DECEMBER 7, 2023

Watch trends, participate in challenges, and embrace short, engaging content that resonates with their values. Enhanced Creativity Consider this: A group with the same background and experiences will likely approach a problem similarly. Try to introduce diverse backgrounds, and infuse the group with varied perspectives.

Campaigns 139

Campaigns Planning Paid Search Agency Peer-to-peer 139

Online Marketing Institute

MAY 26, 2010

RELATED STORIES RELATED PRODUCTS Home | Internal Communication | Public Relations | Speechwriting | Web Content | Government Communication | Tips & Tactics | Hot Topics | Back to Top MyRagan | MyManageresNetwork | MyRaganTV | Blogs | Podcasts | Jobs | Forums | eNewsletters About Us | Copyright 2010 Ragan Communications, Inc.

Social Media 40

Social Media Advertising Channels Media Blogger 40

KoMarketing Associates

JUNE 30, 2016

Here’s a look at some of our key takeaways from the SEJ Summit: Matt Diehl, Director of Online Marketing. Search marketers need to “make mobile web great again” – and AMP is the way to do it. Breaking out of an SEO plateau takes innovation, creativity, and great targeted content. Pay Attention to AMP.

Search Marketing 120

Search Marketing Peer-to-peer Work Management Marketing Management 120

KoMarketing Associates

JULY 1, 2016

Here’s a look at some of our key takeaways from the SEJ Summit in Chicago this past week: Matt Diehl, Director of Online Marketing. Search marketers need to “make mobile web great again” – and AMP is the way to do it. Breaking out of an SEO plateau takes innovation, creativity, and great targeted content.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

KoMarketing Associates

MAY 12, 2021

As mentioned earlier, self-service is hardly a new thing – most B2B marketers and sales programs have had some parts of the buyer’s journey automated or self-serve for a while. It requires marketers and salespeople to build systems so buyers can get the information they want when they want, how they want. On-demand webinars.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

Single Grain

DECEMBER 9, 2019

With this in mind, we can better comprehend the neuromarketing definition : “Neuromarketing is essentially designing marketing materials (including your website, ads, email campaigns and content) to evoke specific neurological reactions that trigger emotions or responses that are linked to purchasing.” Market research.

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Hubspot

APRIL 13, 2012

It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. many marketers draw a blank. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? How to Craft Your Market Research Survey.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Buffer

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Similarly with the content we share, we can tell which content resonates most and what problems are real, today. Brands are doing so much great stuff in online marketing.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. I’ve been focusing on how the buyer experience and the sales.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Do you feel like your marketing campaigns are falling on deaf ears? And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. NOW UPDATED!

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services. to create confidence that often overlooks the obvious.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Hubspot

OCTOBER 18, 2011

Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). It is entirely possible for your marketing not to suck. Too many marketers mistakenly believe that they have no choice but to pump out mediocre marketing content.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28