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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

Old school doesn't cut it anymore, especially in today's ever-shifting online marketing landscape. We got two words for you: market research. Before we go into the details of how market research can help your website, let's first take a brief look at what it is. How Does Market Research Work? Always Read Blogs.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

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What Every Managing Partner Needs to Know About B2B Research

Hinge Marketing

That means, contrary to popular opinion, we’re not entirely rational. But do not rely on one voice or the drumbeat of those who express their opinions the loudest. Instead, survey all associates who are in a position to offer their perceptions of the market. Forget the focus groups. We’re human.

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An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. many marketers draw a blank. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? How to Craft Your Market Research Survey.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Communicate with Content After strategic thinking, the key to social media success is content creation.