Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. How well is your content performing for you?

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Sprout Social

AUGUST 5, 2021

It was ranked as more important than high quality products and services, sharing innovative content, and being culturally relevant. When asked “what matters the most” on social media, most businesses ranked delivering innovative social content as the most important. Enter: chatbots. Customer service is a two-way street. Save money.

Ideal Customer Profiles 134

Ideal Customer Profiles Autoresponders Work Management Sales Cycle 134

Vidyard

MARCH 15, 2022

Coaching: How to use video to be the best resource for your team, even when your time is stretched. Download Guide Contents 1. Onboarding Your Remote Sales Team 1.1 FAQ Videos 2. Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Download This Guide In a hurry? Practice Pitching 2.2

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

MARCH 15, 2022

Coaching: How to use video to be the best resource for your team, even when your time is stretched. Download Guide Contents 1. Onboarding Your Remote Sales Team 1.1 FAQ Videos 2. Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Download This Guide In a hurry? Practice Pitching 2.2

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

JULY 27, 2022

Download PDF Contents 1. Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 2: Allocating Staff Time and Resources for Video Production 3.7.3 #3: What Is Sales Enablement?

Template 73

Template Video Marketing Work Management FAQ 73

Valasys

AUGUST 29, 2023

Unlike traditional mass marketing, ABM tailors content and messaging to resonate with individual accounts, making it a powerful strategy in B2B marketing. Using AI for account segmentation in Account-Based Marketing (ABM) offers several key benefits like: Efficiency: Automates the segmentation process, saving time and resources.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process. Customer Service Communication. Keyword Search Data.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. B2B Sales Strategies FAQ What is B2B sales?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Zoominfo

OCTOBER 5, 2021

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. FAQs on Go-to-Market Strategy Here is a roundup of some of the most frequently asked questions about go-to-market strategies. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

The ABM Agency

MAY 26, 2023

Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. This can also help you understand their preferences when it comes to content consumption formats (e.g., What is the account based approach to marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Hubspot

FEBRUARY 16, 2012

To nurture those leads correctly, however, you need to somehow adjust your messaging based on their point in the sales cycle. The best lead nurturing campaigns begin with content mapping, a process in which you decide what content is most appropriate for a person to receive at a given time. Understanding the Buying Cycle.

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

Unbounce

OCTOBER 31, 2018

Sales cycles vary per industry, sure, but the process always starts with building interest and (ideally) ends with a purchase decision. Bonus: PIM on Cloud’s landing page provides readers with an FAQ section and a contact form, further opportunity for prospects to evaluate their decision—and for the brand to collect valuable leads.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

Ledger Bennett

JUNE 1, 2020

What’s working well now is a pivot change in content marketing. If your spend is cut and you’re operating in an industry that’s been badly affected, the best thing you can do is repurpose old content that worked well but reposition it for the current climate. Traditional Sales. Give your customers extra value/ offers.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. They understand that the best way to address “panic” is with content that meets their readers’ and their organization’s needs through education.

Education 57

Education B2B Marketing Work Management Marketing Management 57

Outreach

APRIL 2, 2021

1 & 2: Content Strategy and Partnership with Marketing. Roughly 41 percent of respondents identified “content strategy” as a challenge. Sales engagement is typically owned by sales, whereas content strategy is owned by marketing. Factoring the sales team into your content strategy would actually benefit both.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Gartner 52

Inbox Insight

MARCH 27, 2018

There’s been a content explosion. According to the Content Marketing Institute 91% of B2B marketers use content marketing as a foundational piece of their strategy. This change in behaviour means that marketers are producing content to try and get in front of these professionals when they’re researching.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Cisco estimates that by 2022, 82% of all created content will be video, meaning video is the new ground over which the content wars will be fought. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Vidyard

OCTOBER 28, 2022

With the help of our expert Sales Feed team, we’ve rounded up 33 of the most common sales objections and how you can respond to them the right way. Contents 1. Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Video Benchmarks for Content 2.1 Too Expensive 3.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

The ABM Agency

FEBRUARY 19, 2023

Table of Contents: What is Account Based Marketing? Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1 Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Table of Contents: What is Account Based Marketing? Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1 Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. B2B Sales Strategies FAQ What is B2B sales?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Outgrow

NOVEMBER 20, 2022

They are looking for resources that understand their problem and help them find a solution. After understanding your target audience and their interests, it’s time to position content that speaks directly to the buyer’s search intent. The most important part of the lead funnel is what happens after the purchase.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

Hubspot

JANUARY 21, 2014

In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships. Demand generation programs are touch points throughout the conversion optimization and sales cycles.

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Demand FAQ 28

ClearVoice

APRIL 4, 2019

Personalized video marketing is still in its infancy, but we break down the basics for making the most of this new tactic and highlight three of the most popular platforms for making personalized videos to seamlessly integrate with your content marketing and sales funnel. Personalized videos: Remember your content foundations?

Enterprise Management 74

Enterprise Management Top of Funnel Video Marketing Work Management 74

KoMarketing Associates

AUGUST 1, 2017

And as detailed in coverage from Martech Today, perhaps one of the more ironic discoveries was in how sales technology adoption “ allows B2B buyers to turn the tables on B2B sellers.” Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

SEPTEMBER 14, 2013

How does content marketing play a part in the B2i experience? In fact, I like to say that Marketing is the new Sales. But to get into specifics, consider three different blocks of B2B customer scenarios and how marketing has become a critical coordinating point with content as a critical tool in their tool-bag.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Gordon Graham's White Paper FAQs.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Ambal's Amusings

DECEMBER 3, 2009

Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Gordon Graham's White Paper FAQs.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

JANUARY 7, 2010

Recommended Resources from Experts on white papers. White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. She is also adept at content marketing, international web marketing and social media marketing.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Webbiquity

NOVEMBER 5, 2019

You may also uncover useful details for tailoring sales copy and content to the interests of your target audience. Resources and data commonly used for this initial research include: Industry reports. These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. Access to resources.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. So what's a time-crunched marketer to do?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Content Standard

OCTOBER 20, 2023

Content atomization is a strategy primed to address the unique challenges of healthcare marketing, especially if you’re selling into large, complex organizations such as hospitals, health systems, payors, or large group practices. What is Content Atomization? Enter generative Artificial Intelligence (AI).

Marketing AI 59

Marketing AI Work Management Marketing Management Planning 59

The ABM Agency

APRIL 30, 2023

Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. Table of Contents: What is Account Based Marketing? Shortened Sales Cycles d. Enhanced Sales and Marketing Alignment e.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Hubspot

JUNE 6, 2012

First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. A subscriber in your email marketing database is someone who has opted in to receive email related only to a specific type of content. There are two reasons for this. And how do you do that?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. And reoptimizing this content is often much easier than creating new content from scratch (especially if your content is already ranking highly). But the work on your posts is far from finished after you first hit “publish.”.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Oktopost

JULY 29, 2021

67% of organizations rely on lead generation as the singular metric of their content’s success. Downloading free, branded content. In part, this is because of the longer sales cycle endemic to B2B. It’s rare for a B2B sale to happen at the first encounter. Create Targeted Content.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165