Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. Knowing where your target audiences consume content is just as important.

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Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

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Storytelling Broadcasting Marketing Automation Services Search Marketing 126

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

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Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Marketing Insider Group

JULY 27, 2021

But the truth is, AR and VR content is here — and it’s not even new. and AR and VR content was all around us. But despite these advances, VR and AR content never quite managed to gain widespread consumer adoption. AR and VR content is having a transformative effect on the customer experience across industries.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

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eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

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Case Studies Case Study Studies Top of Funnel 282

Kapost

JANUARY 17, 2019

But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I. The post What Is Brand Storytelling and Why Does it Matter? Do you want your customers to engage with your brand? appeared first on Kapost Blog.

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Contently

FEBRUARY 14, 2018

And that’s because they know that students who went to Stanford will share that video on Facebook, and the post will go viral among current students and alumni. This is an excerpt from The Storytelling Edge , the Amazon #1 New Release from Contently head of content strategy Joe Lazauskas and co-founder Shane Snow.

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Storytelling Viral Marketing Amazon Template 157

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag.

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Content B2B Thought Leadership Storytelling Newsletter 185

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. So what’s hot on YouTube in 2022? This list will help.

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Youtube Trends Marketing & Strategy Content 139

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

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Storytelling Media Television marketing Social Media 54

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices Privacy 98

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

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Paid Search Agency Content Marketing Planning Advertising Agencies 324

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers.

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Ad Building Brand Identity Branding Tips 243

Contently

JULY 16, 2020

” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.” The surge in new content proved to be an interesting case study for healthcare publishers.

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Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Create content for the launch. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Pair with Content Marketing.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Martech Advisor

NOVEMBER 5, 2019

Consumers are inundated with content. They have become experts at tuning out brand content and ads. Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. The Power of Storytelling. Stories are the most powerful form of content.

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Marketing Automation Services Storytelling Marketing Automation Automation 67

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Adult Content.

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Distribution Facebook Content Landing Pages 56

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

Storytelling 53

Storytelling Trends Planning Paid Search Agency 53

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Adult Content.

Distribution 55

Distribution Facebook Content Landing Pages 55

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. To develop the new website, Coca-Cola spent the past year testing and understanding what types of content resonated the most with its core audience.

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Storytelling Marketing Websites Social Media Blogger 164

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content?

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. It’s no surprise that in the media world, good social content is dependent in large part on good journalism.

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Storytelling Peer-to-peer Ad Frequency Ad Exchange 81

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. In Content Rules (newly in paperback!) The key is this: Good content is not about storytelling; it’s about telling a truly connective story well.

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Storytelling Webinar Metrics Rules Social Media 130

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

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Marketing Automation Services Automation Budget Programs Tools 98

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sprout Social

NOVEMBER 21, 2016

Set up Your Facebook Page for Success. Before we even get started on psychology, make sure your Facebook Business Page has been set up with all the necessary basics. Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page? Emotional Connections Drive Facebook Shares.

Facebook 103

Facebook Tips Lock-In Work Management 103

Anyword

JULY 17, 2019

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals. . Better Reach.

Distribution 40

Distribution Facebook Top of Funnel Storytelling 40

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Two-thirds of brand marketers think that content is better than most types of advertising.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. These user-generated slideshows and video collections are short-term pieces of engaging content available for up to 24 hours. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat.

Facebook 91

Facebook Brand Identity Branding Paid Search Agency 91

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. Hell, I just had a nightmare that Contently fired me and replaced me with robot Will Smith, which is probably a sign I need to stop watching I, Robot every time I fly Delta. We just hired a new content strategists (sup, Kema!)

Content 167

Content Linkedin Facebook Analysis 167

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. But we’re not cutting content; we’re doubling down on it. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view.

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