ClearVoice

APRIL 2, 2021

What is cost per impression? Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense. The uses of cost per impression.

Cost Per Thousand 78

Cost Per Thousand Impressions Paid Content Cost 78

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Facebook 104

Facebook Planning Work Management Paid Search Agency 104

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Hubspot

NOVEMBER 22, 2019

When counting engagement, there are two terms you should know: reach and impressions. Reach is used to define who sees content. It's the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page. If your ad was displayed 500 times on social media, your impressions would be 500.

Impressions 101

Impressions Social Media Media Analytics 101

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Facebook 141

Facebook Work Management Campaigns Top of Funnel 141

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views.

Advertising Benchmark 129

Advertising Benchmark Facebook Video Marketing Cost Per Click 129

Biznology

JUNE 23, 2017

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion. (

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Valasys

MAY 1, 2024

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Facebook Ads: Reaching the Right Audience Facebook has a huge user base, but reaching just anyone isn’t the goal.

Facebook 40

Facebook Adwords Google Ads 40

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Buffer

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Content relevant to B2B decision makers and said decision makers? Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers. Facebook may have more users overall. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

NetLine

AUGUST 3, 2021

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But on its own, impressions are merely a pile of dirt, equally full of promise and full of nothing.

Impressions 52

Impressions API Customer Surveys Analysis 52

Hubspot

APRIL 5, 2021

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. User-Generated Content. A Look Behind the Scenes.

Facebook 93

Facebook Branding Brand Identity Business 93

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Facebook Billing. It’s no secret.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. Digital advertising is dominated by Google and Facebook,” Sen. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions.

Amazon 117

Amazon Paid Search Agency Ad brokers Facebook 117

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Your lists and lookalikes.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. How to Create a Facebook Pages Report.

Facebook 78

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 78

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Oktopost

APRIL 9, 2019

Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. Also track some more revealing stats, such as downloaded content, social web traffic, and brand mentions per channel. Make projections for your clients based on the good numbers.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Sprout Social

JUNE 24, 2019

The next step is to create ad content that will fulfill your objective. So make the most of Facebook Pixels , lookalike audiences and retargeting options. While Facebook provides an automatic placement option, it’s better to manually choose your preferred placements. Develop your ad creative. Select your ad placement.

Rules 103

Rules Impressions Practices Ads 103

ClearVoice

NOVEMBER 18, 2019

These roles typically include a designer and developer, a product owner, a content or communications director and a growth hacker, just to name a few examples. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO. marketing Click To Tweet. What is data science?

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. Facebook and Instagram will be the most popular venues for paid social in the next year. Why Do Facebook and Instagram Dominate Social Advertising? And of course, they were right.

Social Media 113

Social Media Budget Programs Facebook Research 113

Sprout Social

APRIL 22, 2019

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. In fact, Facebook has an average daily video view of eight billion. In fact, Facebook has an average daily video view of eight billion. The case for Facebook video ads. Source: Locowise.

Facebook 104

Facebook Practices Video Marketing Ads 104

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Convince & Convert

DECEMBER 9, 2013

Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform.

Paid Search Agency 152

Paid Search Agency Facebook Ads Advertising Agencies 152

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. To that end, Facebook still shines in some situations.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Your lists and lookalikes.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 100

Facebook Marketing & Strategy Social Networks Best Practices 100

Optinmonster

DECEMBER 30, 2023

First impressions are crucial. If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. When you’re talking about above-the-fold in web design, it’s simply the content that fills your screen.

Examples 85

Examples Content Trigger Marketing Eye-Tracking 85