Marketing Insider Group
DECEMBER 21, 2020
Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Impersonal ads and digital experiences. this year as well.
ViewPoint
APRIL 25, 2011
This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. What they choose to do next in response to your content and communications is a critical pivot point. Don’t get me wrong.
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Webbiquity
JUNE 7, 2018
Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.
PathFactory
MARCH 4, 2021
While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. And, in most cases, the content is disjointed.
Adobe Experience Cloud Blog
JULY 6, 2018
So now it’s time to fire up the ads and watch as your leads turn into revenue, right? While a high quantity of leads can undoubtedly be good, it’s not enough. According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance.
KoMarketing Associates
JANUARY 27, 2014
From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. MarketingProfs.
Webbiquity
JANUARY 2, 2013
Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ). eMarketer ). eMarketer ). eMarketer ). B2B Lead Blog ). Earnest Agency ).
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