Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. For the first time, consumers are more invested in mobile content compared to television. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Convince & Convert

JANUARY 22, 2015

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If Red Bull wanted to, the company could probably sell ads against its own content marketing. The Programmatic Content Play.

Ad Exchange 143

Ad Exchange Intent Signal Viral Marketing Distribution 143

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Implicit in this concept is the idea that the Internet is a perfect democracy, where all content is equal; and ideas are disseminated in a cascading fashion. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. No one likes to come across irrelevant content. Here’s what has changed: 1.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

Contently

JUNE 21, 2016

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.”

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. But content creators were still frustrated when ambitious pitches were turned down for being too risky. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy. IBM: Hyper-Personalised Content.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. His post covers everything from Facebook ads to internet marketing. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. If anything, staying true to your brand differentiates your social content and helps you stand out in the noise.

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

NOVEMBER 9, 2017

Print titles still manage to pull this off, which is probably why I get so much enjoyment out of our brainstorming sessions for The Contently Quarterly. A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: 43 percent. Online, however, more is better.

Studies 144

Studies CTR Viral Marketing Click Rate 144

Convince & Convert

MARCH 20, 2015

Content is king. If you’ve been in the content marketing industry for any amount of time, you’ve heard this statement. Content marketing is an abyss, a black hole that we fall into every day because we’re trying to build a congregation and a fellowship of readers. We already know that content is king.

Peer-to-peer 166

Peer-to-peer Content Communities Distribution 166

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) 85% of social media users want more videos from brands.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. viral marketing.?? The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Anyword

FEBRUARY 3, 2020

Branded Content – What is it, and how are others doing it? Branded Content Definition. What is branded content? Branded content helps audiences connect with brands on an emotional level and is most commonly used to build brand awareness and increase brand loyalty. . Why Branded Content? often face.

Branding 52

Branding Brand Identity Advertising Agencies Content 52

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sprout Social

MARCH 16, 2022

People share video with friends twice as much as any other content. You want your time and effort to go toward content that is effective for your channels and your brand. Fast reporting helps you understand what content impacts your business and strategy, and how. Video engagement metrics you need to improve content performance.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Metadata

FEBRUARY 5, 2024

The brands that stand out—like ClickUp—are the ones that consistently think outside the box by being bold, colorful, and provocative with their content. Our social team is constantly creating valuable content to jump on existing conversations,” Melissa shared. Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

The Marketing Blender

MARCH 15, 2021

What does an effective digital content marketing strategy look like in 2021? Content marketing with a customer-centric focus. You want to reach the people who are most likely to be interested in your content, and ultimately to convert to paying clients. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader.

Branding 114

Branding Brand Identity Distribution Rules 114

Contently

OCTOBER 17, 2016

Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. Oh, how much has changed. contentlysummit.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

Sprout Social

OCTOBER 25, 2022

Unfortunately, these surveys take weeks (if not months) to design and distribute. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Followers want to see more than promos and links: they want personal, human-centric content. Website traffic.

Branding 129

Branding Brand Identity Marketing & Strategy Eye-Tracking 129

Optinmonster

DECEMBER 28, 2023

For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). Social is best for leveraging user-generated content.

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

SendX

NOVEMBER 20, 2018

Deal - 50% of ALL plans for all your content creation and distribution needs. ? With easy to configure capabilities, you can manage multiple project documentation, configure multiple users and view the analytics that will help you keep your knowledge base content fresh and relevant. Deal - Up to 50% off on annual plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. But why stop there?

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Valasys

MAY 20, 2020

On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time. An Overview of LinkedIn Ranks Feed Content.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52

Hubspot

OCTOBER 19, 2018

LinkedIn announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share. Typically, the most popular posts on any social network tend to gain more visibility, which is what was happening to content shared by top influencers.

Linkedin 78

Linkedin Lead Ranking Allocation Lead Scoring 78

Parse.ly

NOVEMBER 5, 2019

When you work with hundreds of media and content teams, you notice trends on the teams that have successful content strategies. Today, we’re sharing four of the most effective content strategies we’ve seen, broken down into step-by-step play books you can take back and put into practice. DOWNLOAD THE STRATEGIES.

Webinar Metrics 45

Webinar Metrics Marketing & Strategy Content Social Media 45

Content Marketing Institute

NOVEMBER 6, 2018

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. My Seven Secrets of Viral Video Marketing.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

nDash

APRIL 19, 2022

This post brought to you by Jenni Johnson , nDash community member and creative content writer. Allow me to walk you through the basics of how to create engaging content and convert viewers to customers. What Content Marketers Need to Know About TikTok. Online social media users are spending more time on TikTok than Facebook.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles User-Generated Content Distribution 52

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Account-based Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Content Standard

DECEMBER 8, 2014

Creating relatable content—whether textual, photographic, or video—is only half the battle. Sharing content through a solid distribution strategy is the other (and sometimes more confusing) half, since it requires a true understanding of how consumers engage with content. Get It Right the First Time. Timing Is Everything.

Video Marketing 40

Video Marketing Ads Tips Viral Marketing 40