BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Content Standard

OCTOBER 16, 2018

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. With this much budget on the line, every content marketer knows how important it is to measure the results of their efforts, but knowing exactly which metrics to focus on can be perplexing. Metrics for YouTube Videos.

Distribution 101

Distribution Youtube Facebook Video Marketing 101

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Contently

JANUARY 30, 2017

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. percent for LinkedIn.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . With so much content to create and with so much of it already created, how to emerge out of all this chaos?

Distribution 52

Distribution Outgrow Best Practices Content 52

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. are leveraging video content this year, and 61 percent have plans to do so in 2019. million will go toward original content.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Contently

MAY 30, 2018

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group. Facebook was originally known for organic distribution.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

Speakr

MARCH 2, 2018

Facebook has recently changed to their policy regarding content distribution, particularly, the paid distribution of brand-created content by influencers. For more clarity, Facebook has posted the updates in their Help Center but, to make it easy, we have taken the liberty of paraphrasing them for you.

Distribution 40

Distribution Facebook Content Opinions 40

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Distribution 93

Distribution Trends Budget Programs Tools 93

Anyword

JULY 17, 2019

Today, paid distribution is an essential part of a robust content strategy. Facebook has long-been the gold standard for content distribution; It has a large user base, content-focus, and scroll depth that together create the perfect setting for users to discover and consume new content. Better Reach.

Distribution 40

Distribution Facebook Top of Funnel Storytelling 40

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. This doesn’t help brands, though, and Facebook organic reach has pretty much stalled for pages.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. This was followed by Facebook (62%) and Instagram (51%). Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. What is the best type of content to post on LinkedIn? Blogs, videos and case studies are great ways your business can produce useful content.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Facebook 142

Facebook Work Management Campaigns Top of Funnel 142

ClearVoice

OCTOBER 4, 2021

Facebook has made it clear in recent years that it is intent on fostering smaller, closer, and more focused relationships between creators and consumers rather than allowing big brands to take over the platform. Because Facebook Bulletin is a new tool, many questions exist about it, including who has access and how it can be used.

Facebook 98

Facebook Best Practices Distribution Custom Publishing 98

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Looking for more on building an effective content strategy?

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. Facebook Ads. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

DivvyHQ

SEPTEMBER 14, 2020

Facebook is so much more than a place for keeping up with friends and family. It's also become a hub for brands to engage with their audiences and promote their content, products and services. So does your company have a Facebook content strategy?

Facebook 116

Facebook Marketing & Strategy Marketing Strategy Content 116

Webbiquity

SEPTEMBER 28, 2021

Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. If you don’t the rules on Facebook, for example, they will lock you out of your account. And you will not be able to manage any Facebook pages.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. .”

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. The appropriate length.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Convince & Convert

DECEMBER 22, 2014

But this year a new tradition is born, as corporate marketers all over the world get to join together in perfect harmony and try to explain amidst the tinsel and sugar cookies what the $%#@$ is up with Facebook. Facebook ruined Christmas. From Facebook as a customer acquisition vehicle to Facebook as a customer retention vehicle.

Facebook 166

Facebook Ad Exchange Social Media Validation 166

Content Standard

OCTOBER 23, 2018

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen. Are your readers early risers, or lunchtime browsers? Consistent Mailing.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? We know buying them doesn't work because it rarely translates to engagement. Let's cover them below. Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91