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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing?

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7 Things I Didn’t Get Out of SMX Social Media and 2 Important Things That I Did

KoMarketing Associates

I had to chuckle when I saw some jaws drop at Tamar Weinberg’s mention that she had actually dugg over 18,000 articles in Digg since she started using it. It’s still all about content. That means both an understanding of the audiences involved and in networking with like-minded individuals.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). Feed URL (e.g., Weblogalot.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. 5 Common AdWords Myths Absolutely Destroyed by Search Engine Journal.

Adwords 100
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Email this to a friend? Share this on Facebook.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Tweet This!

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

Including Image Ads In Your Marketing Mix by PPC Hero. banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# “Image ads (a.k.a. 3 Rarely Used AdWords Settings You Should Be Aware Of by Daily SEO Tip. Share this on Bebo.

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