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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing?

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). Feed URL (e.g., Share this on Facebook.

RSS 100
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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. 5 Common AdWords Myths Absolutely Destroyed by Search Engine Journal.

Adwords 100
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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Tweet This!

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How to Get Started with Website SEO – Webinar Recording and FAQs – Part I

LeadSquared

Voice search is much more intuitive than keyboard search. How can I maximize my social presence on Google+ so that my content ranks higher? When you search for something on Google, Google+ has an important impact in the search. Share informational and relevant content on your account. Question 2. Question 3.

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

How can you maximize your results through social bookmarking sites like Digg? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating?

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content.