KoMarketing Associates

JULY 19, 2016

We use this tool to make sure Google can access our content, see what queries are driving visitors and links to our sites, evaluate mobile performance, and much more. Delivering content at the peak of a term’s search volume gives it the best chance to perform for our client. Content Marketing Tools. SimilarWeb. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Valasys

JULY 1, 2021

The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). b) Optimum Email Deliverability. Marketing automation solutions not only ensure that your messages are being delivered but also figure out & fix the low deliverability rates. c) Landing pages. g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Bluetext

FEBRUARY 8, 2021

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. Gated content . The goal is to get the user to consume more content and build an interest/trust with the brand. Pro tip – stay away from purchasing lists. Compelling subject lines.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Hubspot

JANUARY 10, 2011

We all make mistakes, and my recent blog posts on the topic of email marketing challenges , objectives and tactics have generated comments from our readers highlighting perceived errors by HubSpot's marketing efforts, primarily the perception of too frequent emails. Without segmentation, you have no real relevancy.

Marketing Report 28

Marketing Report Email Marketing Ad Frequency Planning 28

Hubspot

FEBRUARY 3, 2012

Just think about it: if you could bridge the gap between email marketing performance and social media activities, landing page conversions, or new customer acquisitions, you are that much closer to improving your sales funnel and delivering content that your community loves. Offer them content that fits with their intent and their needs.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! ExactTarget 's "The Social Break-Up" report found that the top reasons people unsubscribe from emails are frequency, interest, and volume. 1) Retain Subscribers.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Adapt your strategy to create more content about the topics your marketing personas care about, and less about the topics that don't resonate.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

SendX

FEBRUARY 16, 2021

By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. There are different ways to approach optimization - from A/B testing subject lines and content to creating multi-step email sequences that turn readers into leads.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Hubspot

JANUARY 16, 2012

This will not only help keep you out of the clinker, it will help improve your sender reputation, email deliverability, and open and click through rates. Refining the frequency of email send and the topics about which they can be emailed may save you an unsubscribe.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Click Rate 28

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. So, let’s explore the processes behind deliverable emails and proper time management. The HubSpot Report placed Wednesday third after Tuesday and Thursday in terms of the productivity of emails. Wednesday.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Only B2B

AUGUST 17, 2023

Email marketing emerges as a strategic powerhouse in this nurturing process, playing a pivotal role in establishing connections and delivering tailored content to MQLs. Email marketing, with its capacity for personalization and tailored content, takes the center stage in this endeavor. open rates , a stark contrast to the 13.1%

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Hubspot

MAY 31, 2012

How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. 11) Buying Frequency. 13) Content Topic. 14) Content Format.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Hubspot

JUNE 1, 2012

It also means you'll suffer miserable unsubscribe rates, greatly impacting the deliverability of your future email marketing campaigns. After deliverability hurdles are crossed, the subject line is the gatekeeper of your email. Your content will never see the light of day if the subject line isn't interesting enough to entice a click.

Email Marketing 28

Email Marketing Top of Funnel Opt-out Opt-in 28

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Start blogging, and strive for a frequency of three to four times a week.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

SEPTEMBER 22, 2011

It can help you nurture prospects, connect with existing customers, distribute your content, and yes, generates tons of coveted leads for your business. Make sure you're including an offer of some sort -- whether it's premium content, a discount/coupon, or some other special opportunity just for them. And be sure you're segmenting!

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Deliverability 28

Hubspot

AUGUST 17, 2012

Take a look at the email we send leads who want to download our Social Media Publishing Schedule template : The subject line makes it clear as day what the contents of the email are, and the first thing the email copy addresses is how to download the template. Establishing the correct email frequency is a tricky game.

Lead Ranking 28

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Lead Scoring 28

Hubspot

JANUARY 4, 2013

Otherwise, email marketers run the risk of an increased unsubscribe rate, or worse, an increased spam complaint rate that causes their deliverability of future emails to suffer. Ask any HubSpot marketer: Music services like Pandora and Spotify have helped us get through quite a few long days of content creation. 8) Online Radio.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot Tried and true and the holy grail for lead tracking. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Stevens & Tate

DECEMBER 25, 2020

Segmenting—by target audience, relevant message and place in the buying cycle—is key. And Lyris’ Annual Email Optimizer Report found that 14.30% of respondents experienced better deliverability and greater revenue when segmenting their email marketing. Here are a few key points to remember when individualizing your email content: 1.

Email Marketing 75

Email Marketing Effectiveness Tips Buying Cycle 75

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. And in some cases, the cause of drop-off had something to do with the frequency at which we were sending these emails. Step 2: HubSpot generates an RSS email of our latest content. It was too much.".

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Optinmonster

APRIL 9, 2024

Do you want to promote a piece of content you’ve written? Here are a few suggestions: Make Your CTAs Easy to Find Don’t bury your CTAs in your email content. One way is email frequency. Related reading: 13 Email Deliverability Best Practices to Boost Your Inbox Reach 4. What outcome do you want? Browse your inbox.

Email Marketing 104

Email Marketing Planning Work Management Marketing Management 104

Belkins

AUGUST 1, 2019

Irrelevant content. With the help of MailChimp and HubSpot, you can track your Open Rate and CTR. Would the value proposition be relevant to you? Make sure that your content is consistent: it’s particularly important for B2B emails and newsletters. Does your content reflect your strong-points well?

Lead Scoring 40

Lead Scoring Lead Ranking Ideal Customer Profiles CAN-SPAM 40

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Webbiquity

APRIL 8, 2013

The Ultimate List of Email SPAM Trigger Words by HubSpot. Karen Rubin lists nearly 400 words and phrases to avoid in subject lines in order to improve deliverability, such as “order status,” “home based,” “lowest price,” “free offer” and, of course, “Viagra.” to 5.2%).

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. The Ultimate List of Email SPAM Trigger Words by HubSpot. to 5.2%).

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Navigate the Channel

JULY 6, 2023

A single piece of influencer content showed a four times ROI after four months and an eye-popping 11 times sales lift over 12 months,” according to izea. (Go Influencers give brands access to some people, both business-to-consumer (B2C) and B2B, who normally block ads and do not see your content.”

Ad Building 65

Ad Building Work Management Planning Marketing Management 65

Hubspot

JUNE 15, 2012

performed better than emails sent from HubSpot: As you can see, the treatment's 0.96% click-through rate beat out the control's 0.73% click-through rate -- which also yielded us 131 more leads than our control. Segmenting your email lists is some seriously low-hanging fruit, and has shown to improve email relevance by 34%.

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Hubspot

DECEMBER 5, 2012

Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. A campaign that uses more resources on average to earn a single customer can benefit from tweaks to improve efficiency, perhaps by offering better/different content or adjusting its schedule. Source #4: Content Quality and Freshness.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

MARCH 29, 2012

Unfortunately, the result is often a whole lot of generic, irrelevant content sent to a poorly segmented list -- and that results in low open/click-through rates and lots of unsubscribes. As with any email marketing, the content in your email newsletter should be relevant to your audience. Poorly Segmented List.

Newsletter 28

Newsletter Marketing Automation Services Work Management Marketing Management 28

Hubspot

OCTOBER 1, 2015

The way people consume content has changed. Publishers spend valuable time crafting beautiful newsletters, advertising campaigns and sponsored content , yet so little focus lands on who receives these messages. To achieve this level of detail, you’ll need to categorize your content. Analyze Content Type. Reading articles?

Webinar Metrics 28

Webinar Metrics Click Rate Ad Frequency Newsletter 28

Optinmonster

NOVEMBER 9, 2023

This metric is more than just a number; it’s a powerful indicator of how well your audience engages with your content and a critical factor in driving conversions and boosting your email marketing ROI. A high click-through rate indicates your email content is relevant and appealing to your audience.

Click Rate 95

Click Rate Email Marketing CTR Opt-out 95

Hubspot

DECEMBER 17, 2013

If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

JULY 2, 2012

3) Visual Content and Social Media. Have you noticed all the buzz about visual content on the web lately? Because people love consuming content visually, whether it's through a chart or graph, an infographic, a visualization, cartoon, or just a striking image. There's just no stopping it, and it's taking the internet by storm.

Landing Pages 28

Landing Pages Planning Work Management Marketing Automation Services 28