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July 2018 B2B Blog Post Round-Up

Zoominfo

Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain ( source ). 38% of people will stop engaging with a website if the content/layout is unattractive ( source ). 3 Ways to Operate a More Data-Driven Marketing Program. Continue reading. Let’s get into it.

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5 Reasons Why You SHOULDN’T Hire a SaaS SEO Agency

Directive Agency

Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible. Any SEO or marketer worth their salt will always provide a data-backed solution, strategy, or explanation. Commitment To Content Marketing. SEO is content-driven.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

They want more thoughtful and educational content to help navigate this new normal.” Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation. This creates content that is highly shareable and interesting.”

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5 Ways Technology Changed the B2B Selling Process

Zoominfo

But with the latest technologies and data analysis, forecasting is much closer to being an exact science. Improved data maintenance : Working off of bad, incomplete data is a quick way to kill your sales efficiency. Lead prioritization: Sales reps spend much of their time manually qualifying leads.

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