Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Biznology

JANUARY 30, 2015

Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Customer Experience Matrix

MAY 15, 2011

Background More Data – Large volumes of data from varied sources. Pros: • Richer data content from any given data source. Data sources tend to enrich each other, if properly managed. No real experience with merging multiple data sources with different element codes and timeframes.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. The post Troubleshooting your B2B marketing data problems appeared first on Biznology.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. More and better content. Their biggest content challenge for next year?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

The Point

DECEMBER 15, 2020

Someone opening emails but not engaging with the content may be interested in your message but just not have a current need. .” Opens and clicks, for example, are very different metrics. How Quickly Should I Suspend or Delete Non-Responsive Leads?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

OCTOBER 3, 2012

One of the surest ways to maintain good database hygiene is to provide contacts an incentive to update their own personal information. That incentive is good content.

InsideView 100

InsideView Zoominfo Content Landing Pages 100