Contently

OCTOBER 4, 2016

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Top of Funnel 160

Top of Funnel Conversion Video Marketing Content 160

Walker Sands

FEBRUARY 8, 2022

Sendbird approached Walker Sands for assistance with personas, paid advertising and content, with the goal of helping the brand better connect with its audience and increase revenue. Walker Sands also developed a content and technical SEO strategy to improve Sendbird’s search rankings, which included ongoing SEO health check reports.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. High-quality, relevant content helps establish your brand voice and authority in your industry. Unlocking lead generation Lead generation , often referred to as lead gen, takes demand gen a step further.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. In exchange, ask for their contact information, including email addresses, when they download or access the content.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Unbounce

NOVEMBER 14, 2021

With this info, you’ll be able to keep these factors in mind as you design your digital marketing campaigns: The platforms your customers use to look at marketing content. One popular lead generation method is using a lead capture landing page. Meanwhile, Clover built a list of leads early in their product’s lifecycle.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Hubspot

FEBRUARY 17, 2016

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. Lead Capture Tools.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Top of Funnel 101

Top of Funnel Conversion Video Marketing Content 101

Lake One

AUGUST 13, 2020

With 54% of consumers wanting to see more video content from a brand or business they support, you need to be sure you’re one of those brands or businesses or your competitors will. Increase Conversion Rates. Smart Insights noted that embedding a video on your site can increase conversion rates by up to 80%.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Unbounce

JULY 14, 2020

And their nine percent conversion rate of nearly 35,000 visitors, which is well above the education industry median , proves their lead gen efforts are paying off. . Not surprisingly, given the nature of their target audience, most of their traffic came from mobile devices. The bottom line—they crushed their bottom line.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Hubspot

JUNE 26, 2019

Typically, you need an effective lead capture tool to figure out how to convert prospects into strong leads for your CRM, so that your lead generation efforts get the payoff they deserve. To help you find the best tool for your needs, we've cultivated a list of the 13 best WordPress lead capture tools.

Lead Generation 77

Lead Generation Sales Qualified Leads Tools Generation 77

NuSpark Consulting

SEPTEMBER 14, 2015

Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Newsletter leads are good.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

PureB2B

NOVEMBER 10, 2021

However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. This means taking a look at what lead generation even means for your business. Generating Leads for Your Business. Develop Gated Content. Lead generating techniques can be online and offline.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . 2: Marketing Qualified Leads (MQLs). . These are the warm leads. Top level traffic, before and after.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

FunnelEnvy

FEBRUARY 19, 2024

Slow pages lead to an increased bounce rate. A/B testing at all phases helps optimize page elements to improve conversion rates continuously. Frictionless Lead Capture. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Mobile-First Design.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Hubspot

MARCH 28, 2019

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Lead 101

PureB2B

NOVEMBER 10, 2021

However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. This means taking a look at what lead generation even means for your business. Generating Leads for Your Business. Develop Gated Content. Lead generating techniques can be online and offline.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Hubspot

MAY 14, 2019

Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address, and job title. A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook. Email Newsletter Subscription. Enable Sharing.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

Zoominfo

FEBRUARY 7, 2019

In fact, research suggests mass marketing engagement rates are at an all-time low. The average email open rate is around 20%. The average landing page conversion rate is 2.35%. With conversational marketing, the days of one-size-fits-all lead capture forms are over. In fact, in 2018, 52.2%

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Optinmonster

AUGUST 14, 2023

.” The proportion of website visitors who converted into buyers during a specific period is called the “conversion rate.” ” But what is a good conversion rate? While these strategies offer significant improvements, there are countless other opportunities to increase your conversion rate.

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. These insights can then be incorporated into the content strategy.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

NuSpark Consulting

JULY 15, 2011

Increase conversions; a defined action on your website/landing pages. Provide ongoing marketing ideas to engage target audiences and generate leads. Phase One: Content Assessment. At the beginning of any lead generation and marketing effort, is the message. Increased leads. Content Coaching. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Increase conversions; a defined action on your website/landing pages. Provide ongoing marketing ideas to engage target audiences and generate leads. Phase One: Content Assessment. At the beginning of any lead generation and marketing effort, is the message. Increased leads. Content Coaching. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. With HubSpot, you'll have everything you need to grow your business and increase conversion rates.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Parse.ly

SEPTEMBER 26, 2022

Content analytics tools. Which content on your site do people engage with? Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

MARCH 12, 2019

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. So this leaves you with three broad options: Bring in more valuable and relevant traffic. Optimize your lead generation pathways on your site. Content promotion.

Lead Generation 100

Lead Generation Tools Generation Leads 100

Anyword

JULY 16, 2020

A couple of years ago, Keywee developed an innovative ad format that makes the user experience of a Lead Ad much better. The user gets a tease of article content and is prompted to sign up for access to the rest of the article. Most of Keywee’s customers use Content-to-Capture (C2C) as a way to drive newsletter subscription sign-ups.

Lead Generation 52

Lead Generation Generation Leads Lead 52

Hubspot

JUNE 20, 2017

And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully. That helps drive a considerable amount of visibility and referral traffic. Easy, look at the conversion rates below.

Lead Generation 73

Lead Generation Top of Funnel Generation Leads 73

Optinmonster

APRIL 22, 2021

In this post, we’ll show you the best and most effective ways to convert Shopify visitors into leads and subscribers. Best Email Capture Methods for Shopify. The majority of your website traffic won’t be ready to purchase a product on their first visit. This campaign helped them increase leads by 300%.

Landing Pages 82

Landing Pages Intent Banners Template 82

PureB2B

MAY 30, 2022

You can gauge the level of a buyer’s intent through the content they consume. Not only will that dramatically increase your conversion rate potential, but it will also give your sales and marketing team a huge advantage over your competitors. It allows you to understand which topics and interests capture people’s attention most.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Outgrow

DECEMBER 2, 2021

Don’t worry, with a lead generation quiz, it’s actually pretty simple! . The easiest way to collect lead information is using interactive quizzes. lead capture rate. Increased Traffic and Brand Awareness. Quizzes are the most popular tool for generating traffic and increasing brand awareness.

Lead Generation 52

Lead Generation Sales Qualified Leads Outgrow Lead Scoring 52

Optinmonster

AUGUST 17, 2021

It helps you to grow your email list, drive more sales, and get higher conversion from any of your calls to action (CTAs). OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates. And this leads to more sales for your store.

Lead Scoring 85

Lead Scoring Lead Ranking Generation Webinar Metrics 85

Vidyard

AUGUST 17, 2016

by 2018, video will account for more than 80% of all web traffic. Not to mention that by you using video, you can actually improve other great marketing targets like SEO, engagement, retention, and conversion (landing pages with video see 80% higher conversion rates, according to KissMetrics).

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Ontraport

JUNE 25, 2020

One proven technique is to create a lead capture page — a type of landing page that uses relevant content and personalized messaging to earn strong leads. Through working with thousands of clients over the years, we’ve learned which lead capture page elements convert the best. Be Specific.

Lead Capture 52

Lead Capture Optimization Lead Scoring Lead Ranking 52

ClearVoice

MAY 18, 2021

Closed-loop marketing allows a marketer to connect every lead, opportunity, and customer to the initial marketing campaign that brought them to the company. Closed-loop marketing allows sales and marketing teams to collaborate on conversion and revenue data to determine which specific marketing activities are most effective in driving sales.

Work Management 69

Work Management Marketing Management Marketing Analytics Tools Touchpoints 69

Valasys

JANUARY 17, 2019

1: What is the reason behind a high unsubscribe rate? Irrelevant Content. Emails with bad content. A) & (B) have been discussed by us before and so let’s deal with the kind of content that needs to be a part of your emails in order to keep your subscribers interested. Craft a lead-capture form.

Email Marketing 40

Email Marketing B2B Marketing Work Management Marketing Management 40