Content Marketing for BI

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[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. Marketing Social Media Strategy and Planning marketing content marketing strategies mobile QR codes smartphonesAfter doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together.

Simple Ways to Power your Website with Social Media

Content Marketing for BI

That means getting your content out there where your visitors can find it. Sociable – Provides a wide variety of social media buttons at the bottom of every post so that users can share your content with others. It’s easy, quick, free, and will have a huge impact on the reach of your brand and content. Websites used to be easy. It’s now our job to make sure they find ours.

How to Bake a White Paper from Scratch Series

Content Marketing for BI

If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. Content Marketing Writing B2B content marketing white papersOne white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is.

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The Apple of BI: Tableau Makes the Complex Seem Simple

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. The Apple of BI: Tableau Makes the Complex Seem Simple This year I had the privilege of attending the Tableau Customer Conference with 1400 other raving fans. This is up from about 300 just a few years ago. Most of the time, the difference between BI their products is shades of gray.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

B2B Finally Embraces Social Media

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. Selling Through Social Media to Close More Leads.

The Content Marketing Sweet Spot

Content Marketing for BI

It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. They are the heart of content marketing. From the 2010 Content Marketing Spending Research by Junta42. Each of these content terms mean different things to different marketers. You can download the report for yourself here. More hits to the website?

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My 3 Wishes from the Marketing Genie

Content Marketing for BI

will look for this in your white papers, case studies, data sheets, articles, webinars, e-books, and other educational content and tools. 3. Do you offer a variety of content to help meet their educational needs? Tags: Content Social Media marketing B2B case studies e-mail web site white papers Remember watching cartoons about Aladdin and the magic lamp? Are you approachable?

Social Media Share Buttons Cause Link Overload

Content Marketing for BI

The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? Yes, I want my content to be seen by as many relevant eyes as possible. Not everyone in the world will need to see or even want to see the content I create. 271 services? recognize maybe a dozen. What is Kaboodle anyway?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Just Finished New White Paper for Tableau Software

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. Just Finished New White Paper for Tableau Software Just finished another white paper for another great client. Read Ensuring High Availability and Reducing Downtime with Tableau Server. BI Portfolio White Papers

Read Two Fun Case Studies Delivered to My Client

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. Read Two Fun Case Studies Delivered to My Client Been working on a couple case studies for my good client, Strategy Companion. Thought you might enjoy reading them! Sbarro Case Study. CapGemini Case Study. BI Case Studies Portfolio

Who is Your Real Customer—IT or the Business?

Content Marketing for BI

Marketing assets should include content with a combined message and deeper content that provides more specific information, geared specifically towards business function and value or technical features. Content Marketing Sales Strategy and Planning business divide IT message technologyIt used to be that if you were selling technology, you talked to IT. It’s not an either/or.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

Content Marketing Writing marketing content white papersWelcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. So, let’s take the mystery out of it and work through this together. Will you leave it behind after a sales call?

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales.

B2B 2

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

Because we will use the margins to include additional, interesting content, set you margins at 1” top and bottom, 2.5” on the left side and 1.25” on the right side. Content Marketing Writing design white papersWe’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. It just won’t happen. Let’s get started.

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales.

B2B 2

How to Bake a White Paper from Scratch: Part Two—The Mix

Content Marketing for BI

Do not insert your brochure content here! Gather up your content for each of these areas and we’ll talk next about “shaping the dough.”. In Part One , we talked about planning for your white paper. You need to understand your purpose. White papers require a fair amount of effort, so you should be clear on what you expect to achieve. You also need a well-defined topic.

Help! My Product is Boring!

Content Marketing for BI

I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. like seeing where content marketing is headed, how budgets are being reshaped to support it, and what kinds of challenges still remain. Then I came upon the survey question that asked, “What is your biggest content marketing challenge?” However!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

On the Internet, Everyone’s an Expert

Content Marketing for BI

They say content is king. But anyone with a good Internet connection can publish content. Read their content and understand their motivation. Here are a few areas that experts tend to excel in: Blogs – Does the expert post content regularly—at least weekly? Websites – Does the expert offer helpful, educational content? Is it quality content?

Be Green but Not a Green Washer

Content Marketing for BI

Tags: Content Sustainability earth day green green wash marketing

White Paper Format: Fact or Fiction?

Content Marketing for BI

particularly find strong opinions around whether or not to include a table of contents and executive summary, and how long the white paper should be. Here are some considerations I think should help make an objective decision: Table of contents – Personally, I’m not a big fan of using a ToC in white papers, unless they are very long (12 or more pages). understand it.

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

As you know, I am a content marketer for high tech companies with a focus on BI. I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time. What about you?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Embracing Socialytics

Content Marketing for BI

He looks at these three dimensions as a way to stratify the levels: Content : Just what is it that is being talked about. Source : Who is generating the content? How does the content vary by characteristics of the source. Socialytics. wondered who plays in this space today. then wanted to know more about the types of analytics that might be looked at. What are people saying?

Networking Your Social Media

Content Marketing for BI

Yet, that’s where the power lies, especially when it comes to dynamic content like blog posts. I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook. Social media is still fairly new and understanding how to connect the various social media tools is not easy.

Once upon a time in B2B marketing

Content Marketing for BI

Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. Case studies are the closest we come to incorporating stories into our marketing content and I think even these could be improved. Tags: Content Writing case studies stories storytelling success stories just keep thinking there has to be a better way.

B2B 2

Once upon a time in B2B marketing

Content Marketing for BI

Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. Case studies are the closest we come to incorporating stories into our marketing content and I think even these could be improved. Tags: Content Writing case studies stories storytelling success stories just keep thinking there has to be a better way.

B2B 2

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Communicating CSR: Are you ready?

Content Marketing for BI

Lastly, be careful how you present your content. Tags: Content communication corporate social responsibility corporate sustainability CSR green PR I still remember my first Earth Day, which was also THE first Earth Day in 1970. I was in 4 th grade (go ahead, do the math… I’ll wait). However, that doesn’t mean you shouldn’t communicate your company’s CSR efforts.

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. This is where online content aggregators come in. However, more industry content providers and online magazines are offering similar services. Repurposing – To get the most out of your white paper efforts, find ways to repurpose the content. Any time you can reuse content, you’ve just increased your ROI on that content significantly. We need to do more.

Can B2B Marketing be Fun?

Content Marketing for BI

Tags: Content B2B fun Improv Everywhere marketing T-Mobile viral

Product Selling is Dead

Content Marketing for BI

What are we doing to help build trust and likeability? I’m working with a client and made a suggestion to him that I think was a completely foreign concept: offer some valuable content or tool that has absolutely no mention of your product. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time.

Product Selling is Dead

Content Marketing for BI

What are we doing to help build trust and likeability? I’m working with a client and made a suggestion to him that I think was a completely foreign concept: offer some valuable content or tool that has absolutely no mention of your product. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time.

The Social Media Marketing Wormhole

Content Marketing for BI

Tags: Content Strategy blogs Dell facebook Ford Motrin social media marketing Twitter

The Buzz about Social Media Marketing

Content Marketing for BI

Tags: Content Strategy facebook LinkedIn ning relationship marketing social media Twitter youtube

If We Can't Laugh at Ourselves…

Content Marketing for BI

We’re running around, trying to keep the sales staff happy, trying to create content that stands above the crowd, trying to measure title effectiveness with split testing, trying to prove our ROI to our executive team, all with less money and headcount. Marketers today are spending a lot of energy trying to do more with less. and now the “fun&# mirror has been turned back at ourselves.

If We Can't Laugh at Ourselves…

Content Marketing for BI

We’re running around, trying to keep the sales staff happy, trying to create content that stands above the crowd, trying to measure title effectiveness with split testing, trying to prove our ROI to our executive team, all with less money and headcount. Marketers today are spending a lot of energy trying to do more with less. and now the “fun&# mirror has been turned back at ourselves.