Content Marketing for BI

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[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. Marketing Social Media Strategy and Planning marketing content marketing strategies mobile QR codes smartphonesAfter doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together.

My First Award!

Content Marketing for BI

Content Marketing Other Writing Apex award winnerI’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. have written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). There were over 3300 submissions in 11 categories. You can view the entire award list here.

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Simple Ways to Power your Website with Social Media

Content Marketing for BI

That means getting your content out there where your visitors can find it. Sociable – Provides a wide variety of social media buttons at the bottom of every post so that users can share your content with others. It’s easy, quick, free, and will have a huge impact on the reach of your brand and content. Websites used to be easy. It’s now our job to make sure they find ours.

How to Bake a White Paper from Scratch Series

Content Marketing for BI

If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. Content Marketing Writing B2B content marketing white papersOne white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Who Says Geeks Aren’t Social?

Content Marketing for BI

Most marketers and content producers have a good understanding of what the IT decision maker needs in order to make influence the purchasing decision. However, many have not fully utilized the social media channel for distributing that content. B2B marketers cannot wait until all of the content is complete before incorporating social media into their marketing activities.

B2B Finally Embraces Social Media

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. Selling Through Social Media to Close More Leads.

The Content Marketing Sweet Spot

Content Marketing for BI

It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. They are the heart of content marketing. From the 2010 Content Marketing Spending Research by Junta42. Each of these content terms mean different things to different marketers. You can download the report for yourself here. More hits to the website?

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Social Media Share Buttons Cause Link Overload

Content Marketing for BI

The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? Yes, I want my content to be seen by as many relevant eyes as possible. Not everyone in the world will need to see or even want to see the content I create. 271 services? recognize maybe a dozen. What is Kaboodle anyway?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. on content development initiatives. content.

My 3 Wishes from the Marketing Genie

Content Marketing for BI

will look for this in your white papers, case studies, data sheets, articles, webinars, e-books, and other educational content and tools. 3. Do you offer a variety of content to help meet their educational needs? Tags: Content Social Media marketing B2B case studies e-mail web site white papers Remember watching cartoons about Aladdin and the magic lamp? Are you approachable?

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Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

As you know, I am a content marketer for high tech companies with a focus on BI. I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time. What about you?

Just Finished New White Paper for Tableau Software

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. Just Finished New White Paper for Tableau Software Just finished another white paper for another great client. Read Ensuring High Availability and Reducing Downtime with Tableau Server. BI Portfolio White Papers

Read Two Fun Case Studies Delivered to My Client

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. Read Two Fun Case Studies Delivered to My Client Been working on a couple case studies for my good client, Strategy Companion. Thought you might enjoy reading them! Sbarro Case Study. CapGemini Case Study. BI Case Studies Portfolio

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

On the Internet, Everyone’s an Expert

Content Marketing for BI

They say content is king. But anyone with a good Internet connection can publish content. Read their content and understand their motivation. Here are a few areas that experts tend to excel in: Blogs – Does the expert post content regularly—at least weekly? Websites – Does the expert offer helpful, educational content? Is it quality content?

Be Green but Not a Green Washer

Content Marketing for BI

Tags: Content Sustainability earth day green green wash marketing

White Paper Format: Fact or Fiction?

Content Marketing for BI

particularly find strong opinions around whether or not to include a table of contents and executive summary, and how long the white paper should be. Here are some considerations I think should help make an objective decision: Table of contents – Personally, I’m not a big fan of using a ToC in white papers, unless they are very long (12 or more pages). understand it.

Who is Your Real Customer—IT or the Business?

Content Marketing for BI

Marketing assets should include content with a combined message and deeper content that provides more specific information, geared specifically towards business function and value or technical features. Content Marketing Sales Strategy and Planning business divide IT message technologyIt used to be that if you were selling technology, you talked to IT. It’s not an either/or.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

Content Marketing Writing marketing content white papersWelcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. So, let’s take the mystery out of it and work through this together. Will you leave it behind after a sales call?

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales.

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How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

Because we will use the margins to include additional, interesting content, set you margins at 1” top and bottom, 2.5” on the left side and 1.25” on the right side. Content Marketing Writing design white papersWe’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. It just won’t happen. Let’s get started.

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales.

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Content Strategy for Marketing

Content. right content in the right place at the right time. Content as an afterthought or. content is critical. Learn how developing a content strategy can help you reach. Whitepaper The Value of Content to Marketing. Content Strategy: Taking Your Content to the Next Level. Content Maturity Checklist. Content to. Your content.

How to Bake a White Paper from Scratch: Part Two—The Mix

Content Marketing for BI

Do not insert your brochure content here! Gather up your content for each of these areas and we’ll talk next about “shaping the dough.”. In Part One , we talked about planning for your white paper. You need to understand your purpose. White papers require a fair amount of effort, so you should be clear on what you expect to achieve. You also need a well-defined topic.

Help! My Product is Boring!

Content Marketing for BI

I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. like seeing where content marketing is headed, how budgets are being reshaped to support it, and what kinds of challenges still remain. Then I came upon the survey question that asked, “What is your biggest content marketing challenge?” However!

Embracing Socialytics

Content Marketing for BI

He looks at these three dimensions as a way to stratify the levels: Content : Just what is it that is being talked about. Source : Who is generating the content? How does the content vary by characteristics of the source. Socialytics. wondered who plays in this space today. then wanted to know more about the types of analytics that might be looked at. What are people saying?

Networking Your Social Media

Content Marketing for BI

Yet, that’s where the power lies, especially when it comes to dynamic content like blog posts. I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook. Social media is still fairly new and understanding how to connect the various social media tools is not easy.

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Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Once upon a time in B2B marketing

Content Marketing for BI

Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. Case studies are the closest we come to incorporating stories into our marketing content and I think even these could be improved. Tags: Content Writing case studies stories storytelling success stories just keep thinking there has to be a better way.

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Once upon a time in B2B marketing

Content Marketing for BI

Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. Case studies are the closest we come to incorporating stories into our marketing content and I think even these could be improved. Tags: Content Writing case studies stories storytelling success stories just keep thinking there has to be a better way.

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Communicating CSR: Are you ready?

Content Marketing for BI

Lastly, be careful how you present your content. Tags: Content communication corporate social responsibility corporate sustainability CSR green PR I still remember my first Earth Day, which was also THE first Earth Day in 1970. I was in 4 th grade (go ahead, do the math… I’ll wait). However, that doesn’t mean you shouldn’t communicate your company’s CSR efforts.

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. This is where online content aggregators come in. However, more industry content providers and online magazines are offering similar services. Repurposing – To get the most out of your white paper efforts, find ways to repurpose the content. Any time you can reuse content, you’ve just increased your ROI on that content significantly. We need to do more.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Can B2B Marketing be Fun?

Content Marketing for BI

Tags: Content B2B fun Improv Everywhere marketing T-Mobile viral

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