| | | Content Marketing for BI | |  Content | 37 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI SEPTEMBER 6, 2011  [INFOGRAPHIC] How to Use QR Codes for B2B Marketing I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. Marketing Social Media Strategy and Planning marketing content marketing strategies mobile QR codes smartphonesAfter doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together. | CONTENT MARKETING FOR BI AUGUST 31, 2010  The Content Marketing Sweet Spot It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. They are the heart of content marketing. From the 2010 Content Marketing Spending Research by Junta42. Each of these content terms mean different things to different marketers. You can download the report for yourself here. More hits to the website? | | | | | |
| CONTENT MARKETING FOR BI AUGUST 11, 2011  Who is Your Real Customer—IT or the Business? Marketing assets should include content with a combined message and deeper content that provides more specific information, geared specifically towards business function and value or technical features. Content Marketing Sales Strategy and Planning business divide IT message technologyIt used to be that if you were selling technology, you talked to IT. It’s not an either/or. | CONTENT MARKETING FOR BI MAY 11, 2011  Simple Ways to Power your Website with Social Media That means getting your content out there where your visitors can find it. Sociable – Provides a wide variety of social media buttons at the bottom of every post so that users can share your content with others. It’s easy, quick, free, and will have a huge impact on the reach of your brand and content. Websites used to be easy. It’s now our job to make sure they find ours. | CONTENT MARKETING FOR BI JUNE 29, 2011  My First Award! Content Marketing Other Writing Apex award winnerI’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. have written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). There were over 3300 submissions in 11 categories. You can view the entire award list here. | CONTENT MARKETING FOR BI NOVEMBER 1, 2011  The Apple of BI: Tableau Makes the Complex Seem Simple AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. The Apple of BI: Tableau Makes the Complex Seem Simple This year I had the privilege of attending the Tableau Customer Conference with 1400 other raving fans. This is up from about 300 just a few years ago. Most of the time, the difference between BI their products is shades of gray. | | | | | | | |
| -
CONTENT MARKETING FOR BI | MONDAY, MARCH 1, 2010  Social Networking Starts the Relationship, Face to Face Clinches It
As you know, I am a content marketer for high tech companies with a focus on BI. I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time. Let me set this up with a little background. attend conferences to stay current on technology and the software/hardware market. But I also attend for the opportunity to meet with vendors (who are my customers). MORE >> -
CONTENT MARKETING FOR BI | WEDNESDAY, MARCH 16, 2011  How to Bake a White Paper from Scratch Series
If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. Content Marketing Writing B2B content marketing white papersOne white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is. For the past four years, I’ve taught the class “Writing White Papers” at Bellevue College. It’s become a required course in their Technical Communication Certification program. MORE >> -
CONTENT MARKETING FOR BI | TUESDAY, NOVEMBER 29, 2011  Who Says Geeks Aren’t Social?
Most marketers and content producers have a good understanding of what the IT decision maker needs in order to make influence the purchasing decision. However, many have not fully utilized the social media channel for distributing that content. For those that don’t yet have the content that the IT decision makers are looking for, like data sheets, case studies, and white papers, social media may take a much lower priority. B2B marketers cannot wait until all of the content is complete before incorporating social media into their marketing activities. Think again! MORE >> -
CONTENT MARKETING FOR BI | TUESDAY, MARCH 9, 2010  White Paper Format: Fact or Fiction?
particularly find strong opinions around whether or not to include a table of contents and executive summary, and how long the white paper should be. Here are some considerations I think should help make an objective decision: Table of contents – Personally, I’m not a big fan of using a ToC in white papers, unless they are very long (12 or more pages). Tags: Content content marketing executive summary ToC white papers White papers are still one of the most popular marketing tools for BI and high tech companies, among others. The ToC is yet one more distraction. MORE >> -
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 21, 2010  Be Green but Not a Green Washer
Tags: Content Sustainability earth day green green wash marketing MORE >>
- Content Relevance Boosts B2B Vendor Success CONTENT MARKETING FOR BI | MONDAY, JANUARY 11, 2010
- Social Media Share Buttons Cause Link Overload CONTENT MARKETING FOR BI | WEDNESDAY, MAY 26, 2010
- B2B Finally Embraces Social Media CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 4, 2012
- Embracing Socialytics CONTENT MARKETING FOR BI | TUESDAY, FEBRUARY 9, 2010
- My 3 Wishes from the Marketing Genie CONTENT MARKETING FOR BI | WEDNESDAY, MAY 5, 2010
- How to Bake a White Paper from Scratch: Part One—the Recipe CONTENT MARKETING FOR BI | TUESDAY, MARCH 22, 2011
- Help! My Product is Boring! CONTENT MARKETING FOR BI | WEDNESDAY, SEPTEMBER 29, 2010
- Make Your Marketing Program Blossom in 2012 CONTENT MARKETING FOR BI | TUESDAY, JANUARY 3, 2012
- Read Two Fun Case Studies Delivered to My Client CONTENT MARKETING FOR BI | WEDNESDAY, MAY 23, 2012
- How to Bake a White Paper from Scratch: Part Four – The Consumption CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 20, 2011
- How to Write a White Paper from Scratch: Part Three—The Design CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 13, 2011
- Just Finished New White Paper for Tableau Software CONTENT MARKETING FOR BI | TUESDAY, MAY 29, 2012
- How to Bake a White Paper from Scratch: Part Two—The Mix CONTENT MARKETING FOR BI | WEDNESDAY, MARCH 30, 2011
- Networking Your Social Media CONTENT MARKETING FOR BI | TUESDAY, JANUARY 19, 2010
- On the Internet, Everyone’s an Expert CONTENT MARKETING FOR BI | TUESDAY, MARCH 23, 2010
- Once upon a time in B2B marketing CONTENT MARKETING FOR BI | THURSDAY, MAY 21, 2009
- If We Can't Laugh at Ourselves… CONTENT MARKETING FOR BI | TUESDAY, JUNE 2, 2009
- Product Selling is Dead CONTENT MARKETING FOR BI | TUESDAY, JUNE 30, 2009
- Content Relevance Boosts B2B Vendor Success CONTENT MARKETING FOR BI | MONDAY, JANUARY 11, 2010
- The Buzz about Social Media Marketing CONTENT MARKETING FOR BI | TUESDAY, MARCH 17, 2009
- The Social Media Marketing Wormhole CONTENT MARKETING FOR BI | TUESDAY, MARCH 31, 2009
- Can B2B Marketing be Fun? CONTENT MARKETING FOR BI | TUESDAY, APRIL 14, 2009
- Communicating CSR: Are you ready? CONTENT MARKETING FOR BI | THURSDAY, MAY 7, 2009
- Once upon a time in B2B marketing CONTENT MARKETING FOR BI | THURSDAY, MAY 21, 2009
- If We Can't Laugh at Ourselves… CONTENT MARKETING FOR BI | TUESDAY, JUNE 2, 2009
- Product Selling is Dead CONTENT MARKETING FOR BI | TUESDAY, JUNE 30, 2009
| |
Crimson Marketing