Content Marketing Institute

DECEMBER 15, 2021

Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume.

Tools 134

Tools Content Search Marketing Content Marketing 134

ClearVoice

JUNE 2, 2023

When you think about a search engine, what comes to mind? Google is the world’s most popular search engine and the most popular website. Google also owns the second-largest search engine, YouTube. Here’s how to take advantage of alternative search engines: 1. Probably Google.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

Search Engine Journal

MAY 17, 2020

Tons of video search engines are out there to help you find the perfect video. The post The 10 Best Video Search Engines via @JuliaEMcCoy appeared first on Search Engine Journal. Here’s a list of the 10 best.

Video Marketing 132

Video Marketing Best Practices Tools Content Marketing 132

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Search Engine Journal

MAY 18, 2021

Want to be Search Engine Journal's Content Manager? The post Search Engine Journal Is Hiring a Full-Time Content Marketing Manager appeared first on Search Engine Journal. Here's what you need to know about the role, what we're looking for, and how to apply.

Search Marketing 72

Search Marketing Content Marketing Content Marketing 72

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. TripAdvisor is a company that has built its brand around user-generated content. So what can you do to ensure that your content marketing strategy is optimized to maximize consumer trust?

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Analytics. Likely, you are already using it.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. for trending keywords in search.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Content marketing can be a highly effective way to build brand awareness. Content can help to build your brand in several different ways.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Search Engine Journal

APRIL 24, 2023

Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.

Trends 130

Trends Content Marketing Content Marketing & Strategy 130

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Search Engine Journal

JANUARY 30, 2023

The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal. While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic.

Practices 138

Practices Content Marketing Best Practices Content 138

Oktopost

MAY 8, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. Watch the live recording: Love going Behind the Post?

Content Marketing 118

Content Marketing Work Management Content Lead Ranking 118

Search Engine Journal

JANUARY 6, 2023

It's not enough to simply create and publish content. The post 30 Content Marketing Statistics You Should Know appeared first on Search Engine Journal. Keep up with the industry by knowing the latest in best practices, expectations, and trends.

Statistics 139

Statistics Content Marketing Content Trends 139

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

Biznology

NOVEMBER 18, 2014

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. How do I suddenly know all of this?

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

Search Engine Journal

JANUARY 11, 2023

The post What Is The Content Marketing Funnel? appeared first on Search Engine Journal. Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem.

Top of Funnel 120

Top of Funnel Marketing Funnels Content Marketing Content 120

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Brandpoint

OCTOBER 7, 2021

In the marketing world, it’s easy to confuse copywriting and content marketing. One person might say, “I wrote that copy,” and another, “I wrote that content.” However, content marketing and copywriting are distinctly different. What is content marketing? Optimize for search engines.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Search Engine Journal

APRIL 26, 2023

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

Forecasting 120

Forecasting Trends SEO Content Marketing 120

Content Marketing Institute

JANUARY 23, 2018

The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. To identify those opportunities: Type the main term into Serpstat’s search box. It’s a good question.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Search Engine Journal

OCTOBER 4, 2022

Scale your content to new heights by investing in a great content marketing platform. The post 7 Best Content Marketing Platforms For An Effective Strategy appeared first on Search Engine Journal. Here are our top picks.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Effectiveness Content Marketing 126

Search Engine Journal

MARCH 15, 2023

What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help!

Tools 102

Tools Content Marketing Best Practices Content 102

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126