The Effective Marketer

JUNE 1, 2012

Getting Started with Marketing Automation. Step 1: Sales and Marketing Alignment and Documentation. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. How will marketing get feedback from sales?

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

JUNE 29, 2011

Establish a service level agreement with sales. Enter all leads into a CRM system for Sales follow-up. Continue post-show marketing with an appropriate offer. Continue post-show marketing with an appropriate offer. Hold a post-mortem review with Sales and Marketing. Put marketers to work.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

MAY 21, 2012

Typical Audience: Current customers on previous release, sales team, business partners. Mapping Webinars to Your Content Plan. Webinars are a great channel to include in your content marketing plan. Typical Audience: Prospects that are evaluating solutions, technical buyers, training of new employees or business partners.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

FEBRUARY 9, 2012

The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

DECEMBER 8, 2010

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. What is the hand-off process with sales? How do you get a feedback loop established with sales so that you can get better at scoring your leads?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

SEPTEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Amount of sales or deals closed? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. Back to the free marketing stuff. What do we do with it? But that’s another story.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JANUARY 17, 2009

As the marketing plans are shared with the rest of the company, and details on why each campaign or activity is being carried out together with their expected impact on operations and sales, the reason for marketing and why we have this department should become clear. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 6, 2012

The VP Sales doesn’t need a new CRM system, he needs a better way to keep in touch with current opportunities and gain better visibility into the pipeline. The Marketing Manager is not looking to replace the email software, she wants a better way to generate qualified leads. What do buyers want? Try this: A.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Sales Qualified Leads Case Study 100

The Effective Marketer

AUGUST 30, 2010

In the B2B marketing space this is notorious. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. Why not kill three birds with one stone? United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

OCTOBER 14, 2009

Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Look forward to catching up with you at BOS! United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

JANUARY 13, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? They say that “companies that marry high value customers with personalized, specialized offers in their email campaigns produce far greater results on every tangible measure of effectiveness”. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

His article argues that most marketers start with the budget and foolishly take that for a marketing plan while the right approach is actually quite different: 1. Set measurable objectives , both financial and marketing. The financial objectives are revenue, profits, return on assets (how much sales will the campaign generate?

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 10, 2011

We sometimes tend to bundle all of the vendors into one big basket, because a search for marketing software solutions will show more results than you would care to browse and the sales literature of most of them will make you think they all do very similar things. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

JUNE 1, 2011

According to Sirius, Marketing Automation technology paired with good processes can yield 4x to 5x the number of closed deals. The magic relies on the higher conversion rates throughout the sales cycle. It’s About Content and Processes.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

JUNE 23, 2009

While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. Successful Email Marketing (CV301) Professor: Eric Groves, Constant Contact This presentation should have been titled Email Marketing 101. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 14, 2009

Are the marketing campaigns you are planning or have planned going to directly influence sales? What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

Everyone in the family knows they do marketing, friends ask them for some advice and they often times talk to telemarketers trying to sell newspaper subscriptions at eight o’ clock at night because they think it’s fun. Job Marketers are, unfortunately, the majority out there. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 10, 2010

Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Name recognition increased 67% after two years of running the commercials. Today the name recognition is 90%.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 29, 2009

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 26, 2011

As marketers is our job to create meaningful content that will help influence sales. Whether you will deliver them yourself or you are creating them for a sales pitch, a demo, conference, or any other event the important thing is to make sure your presentation won’t suck! That’s where you can shine.

Conference 100

Conference Email Campaigns Webinar Metrics Google 100

The Effective Marketer

MAY 29, 2009

So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JULY 16, 2009

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. How can a company’s history be used effectively?

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

MAY 20, 2011

The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process. This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. Buyer Personas for the B2B Marketer.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 12, 2009

Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened. Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened. Then, I think about what is the summary of all the analysis and the conclusion. What is the story?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JANUARY 3, 2009

So is “effective marketing &# the same as “effective marketer “? You could have effective marketing campaigns that drive sales up 100% and win awards and accolades but still have an inneffective marketer at helm. Now we are getting somewhere. The answer, my dear friends, is a resounding NO !

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100