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Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You also need to set up your RSS feed.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

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Cheap and Free Alternatives to Content Marketing Conferences

ClearVoice

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Content marketing.

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Social Selling: A Day In The Life of A Social Sales Person

Marketing Insider Group

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story.

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How to Increase Blog Traffic (in 10 Steps)

seo.co

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. Preparing your blog for RSS. Preparing Your Blog’s Content.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. It also helps mitigate overlap and unnecessary duplication of content.