article thumbnail

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right?

article thumbnail

Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 255
article thumbnail

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Personalized messages. Create Your Video Content. Quick Takeaways. Product reviews.

article thumbnail

The Top Content Marketing Influencers to Watch in 2022

Marketing Insider Group

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

article thumbnail

The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content? Customer Testimonials Word-of-mouth marketing is the oldest trick in the book.

article thumbnail

Do’s and Don’ts For Personalized Marketing

Webbiquity

Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior.