Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

NuSpark Consulting

AUGUST 23, 2018

To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation. That means you have no way of knowing whether your content is helping your business. We compare that statistic to Company Z’s investment in content to determine their ROI.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

BOP Design

JUNE 13, 2019

Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships? Generate quality leads from a target audience.

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

My company challenged me to show ROI for our content marketing program. We wanted to dig deeper to truly understand which content was resonating with our leads. For example, Content Marketers can specifically benefit from a content marketing platform (CMP) that complements and integrates with your engagement platform.

Marketing Automation Services 133

Marketing Automation Services Conversion Content Marketing Work Management 133

Adobe Experience Cloud Blog

APRIL 27, 2018

What AI Can Do For Content Marketers. It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. Producing content is just one part of content marketing.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Launch Marketing

APRIL 20, 2022

She is a Wall Street Journal best-selling author and IBM named her one of the seven people shaping modern marketing and brings a plethora of content to her Twitter that you don’t want to miss. . jonmiller Jon Miller Chief Marketing Officer, Demandbase . BrennerMichael Michael Brenner CEO, Marketing Insider Group .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

APRIL 27, 2017

Content Marketing Pillars. And then last, but not least, Jeff Bullas , Founder, and CEO of JeffBullas.com , closed out Marketing Nation Summit with the final session of the day: The 3 Key Pillars of Potent Content Marketing. They also help you answer the question: how can this expand?

Account Based Marketing 126

Account Based Marketing ABM Top of Funnel Content Marketing 126

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. All of these questions and more are on a content marketing professional’s mind every day. SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. Driving Results.

SEO 133

SEO Content Marketing SERP Case Studies 133

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. As a data-driven marketer, I ask myself how I am going to maximize my ROI. Sort the Marketo sessions by your topic of choice and sign up for as many as possible to cover it from all angles.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. So, how does content marketing fit into all of this? Content marketing is key to organic SEO. Great question!

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format. . <a

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Adobe Experience Cloud Blog

AUGUST 24, 2020

When it comes down to it, content is the best way to convey to your audiences just how great your business and products or services are. But the greatest advantage of content, and marketing tools like Marketo Engage, is that the right content can be delivered to the right audiences at the right time.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. What do we have to do to get there?

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Adobe Experience Cloud Blog

DECEMBER 29, 2017

She discusses the differences between authenticity and transparency and gives marketers insight into crafting their personal brand. Developing a Content Marketing Strategy. When it comes to creating a content marketing strategy , having an actionable and measurable plan to prove ROI to your C-suite is the key to success.

Video Marketing 134

Video Marketing B2B Thought Leadership Planning Psychographics 134

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Audio content hasn’t changed much over the years. From radio, we saw the advent of podcasts. And on and on and on.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Only B2B

JULY 5, 2023

According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation. The Content Marketing Institute states that 70% of B2B marketers are investing in content marketing for demand generation purposes, highlighting its effectiveness in engaging audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Serving your customers relevant content can help move them closer to another sale. Offer Solutions and Establish Thought Leadership. Client Newsletters.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the next three to five years will bring.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. CONTENT MARKETING with ANN HANDLEY. Unless you’ve been writing your content under a rock (maybe you write your content ON rocks?) MARKETO ANALYTICS 101.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

I spent the next three hours pulling what I thought were weeds. If this is something you strive for, here are five things you should include in your content guidelines for internal and external contributors: 1. Establish Content Goals. Unless you document and share the goals of your content marketing strategy (i.e.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Zoominfo

JULY 2, 2020

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Because without personalized, relevant content, marketing automation falls short. Consider lead routing, personalized content creation , lead scoring, email segmentation, and more.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential.

Content Marketing 48

Content Marketing Work Management Paid Search Agency Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Adobe Experience Cloud Blog

JULY 15, 2010

This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group , the global leader in messaging effectiveness solutions. Marketing Strategies That Really Work! Beyond the typical market research, such as A/B testing, you can use objective evaluation criteria.

Thought Leadership 48

Thought Leadership Work Management Demand Generation B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 8, 2019

Done properly, demand generation can create awareness around the issues most relevant to your business, provide sales the qualified leads it need to close deals, and position marketing as a revenue generator instead of a cost center. So, how does Marketo define demand generation? The three pillars of demand. Lead generation.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. Marketers are forced to rely on information that’s outdated, contradictory, misleading or otherwise flawed, and that’s costing them.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134