Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

MAY 24, 2016

The lead data went directly to their Marketo and Salesforce databases that allowed sales to follow up with powerful insights to the organization’s needs. 325 of the leads created through the content were qualified to Sales Accepted Leads with the data received. Where Sales and Marketing Unite.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

The Point

MAY 8, 2012

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. Remember, in situations where you have a lot to say: not every ounce of copy has to fit on the same page, especially if doing so forces key messages “below the fold.”

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Adobe Experience Cloud Blog

JUNE 16, 2010

And I have to be able to maintain content elements to extend shelf life as long as possible. The process we created turned out to be essential in a world where only the front line of business, and those setting up relevant drip nurturing programs in Marketo , understand the content relevance requirements of target audiences.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Still More to Come.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Still More to Come.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

The Point

MAY 30, 2012

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

SnapApp

AUGUST 9, 2017

Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? Dominos Pizza took interactive content into the stratosphere with their DXP campaign. Chanel did this with their Inside Chanel microsite. Tactic 2: Personalize. In 2013, 84% of all email was spam.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Customer Experience Matrix

MARCH 25, 2012

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Adobe Experience Cloud Blog

MARCH 1, 2017

Author: Josh Ritchie Many content marketers think they’re doing content right. Yet their content fails. Why Culture Makes for Good Content. Content marketing is a long-term process to turn strangers into supporters of your brand. They brainstorm. They monitor upcoming events. Company news.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Content Thought Leadership 48

SnapApp

NOVEMBER 17, 2016

This epic microsite from Wired in partnership with Netflix won awards for its editorial-style native content. FulcrumTech turned their email marketing ROI calculator into an email-list builder. Marketo offers their audience two kinds of webinars to meet customers where they are: on-demand or real-time. ROI Calculator.

Demand Generation 48

Demand Generation Demand Microsite Generation 48

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Kapost

OCTOBER 31, 2016

From the blog posts they read to the emails they open, a CRM is designed to tell the story of where your visitors have come from, and where they’re going, allowing you to tailor your marketing strategy to the pains and passions of your customers. 2) Content Management Systems (CMS). But content without structure would be chaos.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

B2B Marketing Zone Posts

MAY 3, 2010

Meaningful Metrics for B2B Blogging - Proteus B2B Marketing Blog , April 20, 2010 Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. This award recognizes the SnapApp customer with the best overall integrated marketing campaign. Winner: Blackbaud. Winner: Kareo.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Adobe Experience Cloud Blog

MARCH 30, 2016

Just think—it will be dawn of a new day for your marketing organization. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48

PathFactory

SEPTEMBER 19, 2018

We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. We’ve moved to a new instance of Marketo and doing testing there. We ensure our emails are part of larger drip campaigns and nurture strategies. We’ve been diving deeper into deliverability.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40