Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Adobe Experience Cloud Blog

JUNE 16, 2010

Content is a key success factor, as well as a real challenge, for our customers. What suggestions can you give our readers to help them create content that will improve the success of their lead nurturing programs? And I have to be able to maintain content elements to extend shelf life as long as possible.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

B2B Marketing Zone Posts

MAY 3, 2010

Meaningful Metrics for B2B Blogging - Proteus B2B Marketing Blog , April 20, 2010 Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

PathFactory

SEPTEMBER 19, 2018

We ensure our emails are part of larger drip campaigns and nurture strategies. We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. We’ve moved to a new instance of Marketo and doing testing there. We’ve been diving deeper into deliverability.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40