Content Marketing, Linkedin and Media Plans

LinkedIn Lets B2B Marketers Establish Expertise

KEO Marketing

JUNE 25, 2015

As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers. B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. And that investment seems to be paying off.

Linkedin B2B Marketing Planning B2B

Why Do Content Marketing?

Marketing Insider Group

SEPTEMBER 5, 2013

Why do content marketing? The answer is that you should do it because most of your marketing is getting less effective. We know that if we create content our customers want, content that is helpful or entertaining to them, then we will attract buyers. Why does SAP use Content Marketing?

Content Marketing

Content Marketing Planning Content Paid Search Agency

7 Biggest Content Marketing Mistakes And How To Avoid Them

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz).

Work Management

Work Management Planning Content Marketing Marketing Management

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

7 Common Content Marketing Mistakes And How to Avoid Them

Marketing Insider Group

JULY 13, 2015

Very few content marketers hit a home run each time they step up to bat. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make.

Planning

Planning Marketing Management Content Marketing Marketing Budget Creation

Leveraging LinkedIn in Your B2B Social Media Marketing Strategy

Bluetext

JULY 24, 2019

By turning to the right B2B marketing agency , they can help you develop an organized and creative content strategy and enhance your brand’s messaging. The Art of LinkedIn. LinkedIn is one of the most important social media channels for B2B companies to focus their attention on. The Stats Say It All.

Social Media

Social Media Linkedin Paid Search Agency Social Marketing

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Social Media. Digital Marketing.

Sales Management

Sales Management Paid Search Agency Top of Funnel Account Based Marketing

5 Paid Content Marketing Distribution Tactics to Expand Your Reach

DivvyHQ

MAY 19, 2021

Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days. Here are 5 fruitful tactics to consider.

Tactics

Tactics Distribution Content Marketing Content

The ultimate guide to LinkedIn Carousels and PDFs

Oktopost

MAY 23, 2024

LinkedIn, as a professional social networking platform, has continually evolved to accommodate various content formats to allow sharing content and boost network engagement. Sharing content on LinkedIn is very important as a tool for brands. Then came LinkedIn Carousels.

Linkedin Paid Search Agency Social Media Thought Leadership

The 14 Best Content Planning and Research Tools

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.

Planning

Planning Research Tools Best Practices

Courses & Certifications to Increase Skill Sets of your Media Team While Remote

Ledger Bennett

MARCH 20, 2020

LinkedIn Learning’s free 16 course learning path for Remote Working. Hubspot Email Marketing Certification. Hubspot Content Marketing Certification. Hubspot Inbound Marketing Certification. Marketing Science Professional – 200-101. Media Planning Professional – 400-101. Limited Time Freebies.

Course

Course Peer-to-peer Media Marketing Analytics Tools

10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)

Convince & Convert

MARCH 10, 2015

How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically.

Best Practices

Best Practices Social Media Work Management Planning

Tips to Repurpose Blog Posts into Winning Social Media Posts

SmartBug Media

MAY 21, 2020

Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. Extending your content’s reach is a perfect way to maximize your efforts and reach more prospects. Use hashtags that are inspired by the keywords you used in your original content.

Social Media

Social Media Media Tips Buyer Personas

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. B2B marketers need to close the gap between their perception and the reality of customer engagement.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How and Why to Perform a Social Media Audit

Oktopost

FEBRUARY 23, 2021

That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. The outsized focus on LinkedIn reflects the fact that most marketers who know what they’re doing aren’t winging it. Update Your Social Media Plan.

Social Media

Social Media Media Allocation Ideal Customer Profiles

10 Ways to Improve Your Editorial Calendar

Convince & Convert

DECEMBER 29, 2015

How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically.

Social Media

Social Media Work Management Planning Custom Publishing

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

NOVEMBER 9, 2011

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. Collaborate with your customers.

Social Media

Social Media Media Paid Search Agency Word of Mouth

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation

Curation RSS Web 2.0 Content Marketing

Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

Marketing Insider Group

MARCH 24, 2011

Not to be confused with the good practice of targeting content to a buyer based on their immediate need. To avoid this mistake, we need to execute strategic content marketing programs by: Defining our market segment based on buyer behaviors. Mapping content to buyer stages. Establishing buyer personas. Sigh.Yawn.).

Advertising Agencies

Advertising Agencies Paid Search Agency Planning Buyer Personas

Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

Marketing Insider Group

MARCH 24, 2011

Not to be confused with the good practice of targeting content to a buyer based on their immediate need. To avoid this mistake, we need to execute strategic content marketing programs by: Defining our market segment based on buyer behaviors. Mapping content to buyer stages. Establishing buyer personas. Sigh.Yawn.).

Advertising Agencies

Advertising Agencies Paid Search Agency Planning Buyer Personas

5 B2B Brands Show Us How Social Media Is Done

Content4Demand

OCTOBER 3, 2018

In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Yet, research from the Content Marketing Institute shows that while 80% of B2B marketers have a social media strategy in place, only 32% have documented it.

Social Media

Social Media Brand Identity Branding Media

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

Trend #1: Social media is being used more and more by professionals for decision making. The white paper also showed that business professionals are using social media more than online editorial and vendor content. Trend #4: Social media participants expect companies to join the conversation. Click here to cancel reply.

Social Media

Social Media Peer-to-peer Social Marketing B2B Marketing

B2B Marketers’ Guide to Virtual Marketing

Valasys

MAY 6, 2021

Social media marketing is a very popular form of content marketing & more and more people take to social media to find information, voice opinions, and connect with each other. Social media marketing needs to be tactful and, marketers specifically need to figure out which channels to use (viz.

B2B Marketing

B2B Marketing Planning B2B Digital Transformation

4 Better Ways to Spend Your Time Instead of Cold Calling

Outbound Engine

SEPTEMBER 16, 2019

Lynda.com, now part of LinkedIn Learning, has courses on everything from learning songwriting to becoming a software tester. Marketing automation can help with this, but few platforms will write content for you. Check your Facebook business page, and maybe Instagram or Twitter if those are part of your social media plan.

Cold Calling

Cold Calling Spending Marketing Automation Services Social Media

Halloween Shopping Trends to Consider for Your Last-Minute Halloween Marketing Plan

Martech Advisor

OCTOBER 30, 2019

National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning. Halloween Media Planning Tips. Dan Silver, VP of Marketing, GroundTruth. What does your last-minute Halloween marketing strategy look like?

Planning

Planning Trends Marketing Plans Paid Search Agency

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. Channel: not every marketer belongs on Facebook.

Social Media

Social Media Media Customer Satisfaction Web 2.0

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

How to Build a Social Media Marketing Presence for Management Consulting

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. 2) Be helpful. 3) Get creative.

Marketing Management

Marketing Management Consulting Social Media Social Marketing

How to Hire an Awesome Inbound Marketing Manager

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. I see similar results when searching job banks like Monster or LinkedIn. For us that means posting it under the title Social Media.

Inbound Marketing

Inbound Marketing Work Management Marketing Management Planning

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

APRIL 20, 2016

With the average cost-per-lead substantially lower for inbound marketing. SEE ALSO: What Every Managing Partner Needs to Know About Content Marketing. Good inbound marketing requires valuable content. Valuable content is the candy that attracts humans and search engines to a website.

Marketing Mix

Marketing Mix Work Management Marketing Management Online Marketing

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization

Optimization Web 2.0 Planning Buying Cycle

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Transforming that concept into an actionable reality is a very different story. In other words, it is time to walk the talk!

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Your sales team must report to marketing and put these leads back into the hopper for nurturing. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function. How well is your content performing for you?

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

LinkedIn Lets B2B Marketers Establish Expertise

Why Do Content Marketing?

Webinars

Trending Sources

7 Biggest Content Marketing Mistakes And How To Avoid Them

Webinars

7 Common Content Marketing Mistakes And How to Avoid Them

Leveraging LinkedIn in Your B2B Social Media Marketing Strategy

How to Support Sales as a Marketer in a Changing Environment

5 Paid Content Marketing Distribution Tactics to Expand Your Reach

The ultimate guide to LinkedIn Carousels and PDFs

The 14 Best Content Planning and Research Tools

Courses & Certifications to Increase Skill Sets of your Media Team While Remote

10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)

Tips to Repurpose Blog Posts into Winning Social Media Posts

The Disconnect Between B2B Content Marketing and Customer Engagement

How and Why to Perform a Social Media Audit

10 Ways to Improve Your Editorial Calendar

Make Your CFO a Social Media Fan

Is Content Curation an Easy Way for Content Marketers to Do More.

Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

5 B2B Brands Show Us How Social Media Is Done

Top 5 Social Media Trends For The B2B Marketer

B2B Marketers’ Guide to Virtual Marketing

4 Better Ways to Spend Your Time Instead of Cold Calling

Halloween Shopping Trends to Consider for Your Last-Minute Halloween Marketing Plan

The 4 Cs of Social Media

Business Value of Social Networking

How to Build a Social Media Marketing Presence for Management Consulting

How to Hire an Awesome Inbound Marketing Manager

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

The Twofold Benefit of Optimizing Marketing Content

The Role of B2B Marketing is Shifting from Lead Generation to.

Social Media with Email Marketing – is it the Super Combo?

A Blogging Style to Call Your Own

Creating Relevant B2B Marketing Content: Walk the Talk

101 Tips from 50 Small Business Bloggers

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

Generating More “Educated Leads” on a Small Budget

Industrial and B2B Customer Engagement Simplified

Focus on Content in B2B Marketing

Top 10 Clichés to Avoid in B2B Marketing Content

The 6 essential rules of a website redesign – Ignore them at your.

Optimizing Your WordPress Business Blog

Using Content to Move Prospects Forward in the Sales Cycle

Stay Connected