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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Content Marketing Tools.

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Key Content Marketing Strategy: Answer Readers’ Questions

Writing on the Web

This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Good content marketing includes calls to action and answers questions. Does your website answer readers’ questions?

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How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

However, I’d argue that content marketing can work for any business; you just have to go through a process to figure out what angle you can use to leverage your most interesting characteristics. Here some areas where content marketing can be used in a very detailed or technical business. Do You Need Explainer Videos?

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.

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How to Drive Engagement and Conversions Through Content Marketing

BenchmarkONE

So, how can your business format its website and content to both engage and sell? This article shares tips for moving prospects through the sales funnel using content marketing. Use this information to structure your website and content in a way that guides visitors along a path to conversion. Begin With the End in Mind.

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

But don’t worry–there are lots of ways, like using keyword tools or working with a content marketing agency , to easily pinpoint keyword opportunities waiting to be seized. The goal isn’t to just attract users, but also to ensure they stay engaged with your high-quality content.

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The Simplest Ways to Make the Best of Content Marketing Challenges

KoMarketing Associates

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Content Marketing Institute ).