article thumbnail

Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

One of the ways Social Fresh connects its members is through Facebook Groups surrounding the conference. Jason chose Facebook because while LinkedIn Groups are great and accomplish similar goals, Social Fresh doesn’t have the bandwidth to run both. Our customers are logged into Facebook every day. highlight to tweet).

article thumbnail

Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

Today, Joel discusses various aspects of Twitter, including changes that seem to be moving Twitter away from a unique user experience to more of a Facebook user experience. Even though Twitter owns Vine, it’s exciting to see its own native video platform coming to life, similar (again) to Facebook.

Twitter 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Social Media Can Learn From Content Marketing

Convince & Convert

To them, content is literally everything we do. It’s what sales is saying on the phone, what you’re saying in a video, what is in the eBook you just published, what is in this blog post, that Facebook post you just shared… everything is content.

article thumbnail

How to Find Your Fans on Facebook but Connect with Them on Snapchat

Convince & Convert

Tweetable Moments Facebook is where we go to find our fans, and Snapchat is what we use to become friends with them. Once introduced, Chris and Steve have been able to build a really dedicated fan base across several platforms, specifically Snapchat, Instagram, and Facebook. ” See you next week!

Facebook 132
article thumbnail

The Truth about Google + for Business (and Content Marketing)

Convince & Convert

Ultimately, Google is in the content ranking business. Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. Make your social presence about your community first, and create your content and strategy around that. Seth Godin. See you next week!

Google 147
article thumbnail

Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. When you create YouTube videos, you can post them to Facebook, after all.

Youtube 95
article thumbnail

How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

In the coronavirus era, empathy has never been more critical for marketers. Your audience is undoubtedly wrestling with personal and professional conflicts and changes, and a content marketing campaign that ignores or exploits this situation will likely be seen as inappropriate and insensitive.