Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Marketing Insider Group

DECEMBER 15, 2020

True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool. 8 Ways Case Studies Fit into Your Content Marketing Strategy.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Ranking 290

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

Budget Programs 292

Budget Programs Paid Search Agency Content Marketing Planning 292

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. For example, “hungry,” can be considered a generic pain point.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. Looking at SEO as only keywords doesn’t provide you with the big picture. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. However, this is not the case for YMYL content.

SEO 332

SEO SME Lead Ranking Content Marketing 332

Marketing Insider Group

JANUARY 29, 2024

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Keyword Research and Idea Generation As marketers, we know the power of the right keywords. They’re the pillars of any solid content marketing strategy.

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Google, Siri, and Alexa are all examples of NLP in action. But its application can truly help content marketers in a variety of areas.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Marketing Insider Group

NOVEMBER 20, 2023

Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Prompt engineering, a subset of AI, focuses on guiding AI models to produce specific outputs, revolutionizing content creation to be more tailored and relevant.

Marketing AI 247

Marketing AI Lead Ranking User-Generated Content SEO 247

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Marketing Insider Group

OCTOBER 11, 2023

This model offers benefits like showcasing expertise, improving navigation, boosting SEO , and maintaining structured content. To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. For us, it’s content marketing.

Lead Ranking 267

Lead Ranking Content Lead Scoring Keywords 267

ConvertKit

OCTOBER 30, 2018

Before you unleash yourself to create a ton of affiliate marketing content, let’s take a step back and talk about successful content marketing as a whole and we’ll end with some solid content marketing examples you can use an affiliate marketer. Where does affiliate marketing content fit in?

Examples 91

Examples Content Marketing Content Case Studies 91

Biznology

APRIL 18, 2018

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs. A lot of executives we talk to put personalization at the top of their priorities without considering all the implications of the decision. Benefits of personalization.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The 3 stages of content ROI. Content leads. Give them a few different options.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

ClearVoice

MARCH 3, 2021

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. The term “long-tail” refers to a graph of competitiveness vs. conversion rate of keywords. Long-tail keyword examples.

Long Tail Marketing 52

Long Tail Marketing Keywords Click Rate Conversion Rate 52

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Only B2B

JANUARY 25, 2021

Content marketing has always been a tougher part to carry, because it has been transforming since ages, audience easily get bored if they do not find your way of marketing interesting. What we want to frame is, it’s not something to set and forget, especially when it comes to marketing, where every action is going digital.

Trends 118

Trends Content Marketing Long Tail Marketing Lead Scoring 118

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. While you may find a promising topic opportunity in research, knowing exactly how to create content that stands out, and whether it actually drives performance, can often be a mystery.

Features 116

Features Content Marketing Content SERP 116

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

BOP Design

MARCH 25, 2019

Here, we look at choosing the right SEO keywords for a B2B content marketing and website strategy. Generally, when choosing SEO keywords for your optimization and marketing strategy , you should keep a few things in mind: A mix of broad (but not too broad) and specific terms. Broad + Specific Keywords.

Keywords 74

Keywords SEO Budget Programs CPC 74

Sharpspring

JANUARY 11, 2023

The top-performing companies know that they can adapt to these changing needs through their content marketing. Keep reading to dive into the content lessons marketers are taking into 2023. 6 Content Marketing Lessons to take into 2023. Lesson 1: Re-evaluate your content marketing budget.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Launch Marketing

JULY 28, 2021

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”. In short, voice search matters for content marketers.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Launch Marketing

JUNE 8, 2022

Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces. Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings.

Content Marketing 127

Content Marketing Paper Content SEO 127

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Only B2B

JULY 15, 2021

Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. Hence it is rightly said, ‘ Content Is The King.’. Content Marketing. Subject Line.

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple. You’re not alone.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Sharpspring

JANUARY 26, 2021

It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Of course, the best inbound marketing shouldn’t feel like marketing at all. Blogging and Inbound Marketing. It’s a no brainer, right? Good Ol’ SEO.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 107