Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

RDW Group

MAY 31, 2023

Email marketing is a powerful tool for businesses of all sizes. It allows you to reach out to customers, build … The post How to Conquer Email Template Display Issues appeared first on RDW Group.

Display 74

Display Template Email Marketing Tools 74

Contently

JULY 27, 2020

After all, great content lowers your cost-per-click (CPC) and cost-per-lead (CPL), and spreads awareness, trust, and affinity for your brand. As Branded has repeatedly revealed in its newsletter, many display campaigns end up in unsafe brand environments—surrounded by bigotry and misinformation—and simply don’t work.

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Digilant

OCTOBER 16, 2023

Few tools of the digital age date as far back as display ads, with perhaps the exception of the internet itself. But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. What Is Display Advertising?

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Display Advertising Agencies Advertisements Advertising 59

PureB2B

OCTOBER 10, 2023

Explore how display marketing, a versatile and visually engaging approach, can help businesses cross-sell and upsell to their existing customer base.

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Display Cross-Selling Marketing Business 62

Marketing Insider Group

APRIL 21, 2020

Marketers can customize performance videos using demographic settings like geography, age, and household income. The most popular type of digital ads, programmatic display ads, can be aimed at specific audiences. The post Have You Tried Performance Video in Your 2020 Content Marketing Plan appeared first on Marketing Insider Group.

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Planning Marketing Plans Video Marketing Content Marketing 281

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing?

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KoMarketing Associates

NOVEMBER 6, 2018

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. Statistics showed that when it came to desktop display viewability, there was a 9.4

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Display Video Marketing Distribution Statistics 145

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

ClearVoice

DECEMBER 18, 2023

Such attention to detail is important for creating hyper-personalized content for ABM. Whether you need to start small or you want to be aggressive in your ABM campaigns, work with the best content creators. Connect ClearVoice and speak with a content strategist today.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. For content, I crave authority.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

AUGUST 22, 2017

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. A Content Transformation. We love this chart!

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Contently

NOVEMBER 1, 2021

Demand for content is on the rise, but it isn’t always being met. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year. Content marketers are also seeing an increased demand for personalized content.

Demand 199

Demand Content Marketing Guidelines Content 199

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Sounds great.

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Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Marketing Insider Group

MARCH 16, 2016

Consumers are going out of their way to avoid the content they […]. The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. A ComScore study found that 10% of US consumers are already using ad blocking.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Display Ad Agencies 100

Contently

MARCH 22, 2021

What content marketers can learn: Break convention. As marketers, we face incredible competition from the millions of stories buzzing in our audience’s pockets every day. What content marketers can learn: Don’t try to trick your audience. A bad content experience is never good for business.

Television marketing 162

Television marketing Broadcasting Content Marketing Planning 162

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos Gain Importance.

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Trends Top of Funnel Content Marketing Funnel Advertising 145

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Demand for responsive display ads triggers more features. Vertical video is changing content marketing, whether we like it or not.

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Trends Examples Content Marketing Verticals 109

Conductor

MARCH 17, 2022

Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. In this article, we’ll identify the best metrics you can use to measure content marketing ROI and prove the value of SEO to your organization.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Marketing Insider Group

DECEMBER 18, 2023

This is where the magic of paid content distribution comes into play. From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. That means content that is not only well sourced, but displays a deep technical understanding on a specific topic.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

ClearVoice

JULY 17, 2023

Then you need to know what mistakes to avoid in content marketing for finance. To avoid this, let’s examine six common mistakes in finance content marketing, and how to avoid them. Other marketers agree. Relevant finance content addresses your target audience’s pain points.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

KoMarketing Associates

JUNE 19, 2018

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Qualifying. When the qualifying tournaments concluded, the 32-team field was set for competition.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Exo B2B

FEBRUARY 20, 2023

It’s hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of content. It’s also a problem for us marketers.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. This could be relevant to marketers who are promoting a conference or event.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Convince & Convert

AUGUST 13, 2015

How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

KoMarketing Associates

MAY 5, 2021

DemandLab conducted its “Revenue Attribution Outlook Survey,” and data showed that out of all of the top digital channels, social media marketing (44%) remains the most challenging to analyze in terms of attributing marketing results to sales revenue.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

Choozle

NOVEMBER 28, 2018

Chuck Aikens, Founder, Volume Nine : Organic channels are generally considered to be digital marketing that includes media spend or advertising dollars. In the industry, this often includes search engine optimization (SEO), content marketing, social media, influencer marketing, content development, and so on.

Paid Search Agency 46

Paid Search Agency Display SEO Advertising Agencies 46

Content Standard

OCTOBER 12, 2020

Times have changed, and of course, so have many aspects of the way we think about branded content marketing. Overused, empty messaging can cause your branded content marketing initiatives to land with a thud when you expected a splash. Quality content remains the lifeblood of effective content marketing.

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Brand Identity Branding Content Marketing Content 134

Marketing Insider Group

FEBRUARY 22, 2021

Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Google processes over 3.5

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