Convince & Convert

SEPTEMBER 17, 2015

Ritika Puri helps content marketers tell better stories. highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. She is also the Resident Storyteller for the Lean Startup Conference.

Content Marketing 154

Content Marketing Top of Funnel Paid Search Agency Startups 154

Outgrow

SEPTEMBER 15, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! The state of brand storytelling in the early 2000s. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Case in point: Cleveland Clinic’s MyChart Patient Portal.

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Most Original Script: Uberflip.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Pepsi prepared for this endeavor by leaning into their existing digital content.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

Vidyard

MARCH 4, 2020

A demo video (short for product demonstration video) is a practical exhibition of how something works to educate your viewer. If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. In digital ad campaigns. Bottom of Funnel: Use a demo video to explain features.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

sagefrog

NOVEMBER 8, 2023

The healthcare industry is fiercely competitive, making impactful marketing an absolute necessity. With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. What Makes B2B Healthcare Marketing Important?

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. The purpose of a digital marketing course is to help executives and professionals grasp rapid changes in the industry that they might otherwise miss. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Convince & Convert

FEBRUARY 1, 2016

From textbooks to news stories to medical information, Digital Natives rely on the web for everything they do. So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. David Rodnitzky – CEO at 3Q Digital. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Choozle

JUNE 16, 2021

The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. Phil Wocken We take a different approach from most marketing agencies.

Creativity 52

Creativity Tactics Brand Identity Branding 52

Aberdeen

JUNE 19, 2019

Especially in digital advertising, knowing where your target audience’s attention lies at specific times can be the difference between serious ROI and millions of dollars in wasted resources. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Marketing Insider Group

JULY 11, 2015

We care about the content. We care about whether the content is funny, or helpful. We care about content that doesn’t try too hard to sell us and tries to actually help us. So stop the blind rush to digital. So stop the blind rush to digital. Here are 12 questions and answers on content marketing.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Vidyard

MARCH 4, 2020

A demo video (short for product demonstration video) is a practical exhibition of how something works to educate your viewer. If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. Middle of Funnel: Use an overview demo to explain capabilities.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Contents 1. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. If you want to move prospects down the funnel, demand generation is critical.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

SnapApp

APRIL 2, 2018

For most colleges and universities, enrollment marketing is a big piece of the student recruitment puzzle – and it shapes their marketing strategy from top to bottom. . The reason: Today’s higher education landscape is more competitive than ever before. Enter enrollment marketing. . Defining Enrollment Marketing.

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

Hubspot

JANUARY 27, 2020

Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization. In general, it's best we confront failure honestly, instead of hiding from it. Embrace Transparency.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. Retail content is a mixed (shopping) bag. joderama Click To Tweet.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. What is Video Marketing? Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. How can writing about people enhance your content? ” — Dr. Brené Brown. And their key resource?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Digital Marketing World Forum

AUGUST 19, 2019

Alina Dolgolenko is Head of Social Media for Paddle8 , the global leader in cultural e-commerce, where she helps lead social channels, influencer marketing, event coverage and content creation. . We’re going to jump straight in with a big question; What digital marketing trend has impacted your campaigns the most in 2019?

Digital Marketing Funnels 40

Digital Marketing Funnels Storytelling Barriers Top of Funnel 40

ConvertKit

MAY 14, 2019

Before you start creating email content, it’s important to know what goes into a well-written email. While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Subject line.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ConvertKit

MAY 14, 2019

Before you start creating email content, it’s important to know what goes into a well-written email. While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Subject line.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Bluetext

APRIL 8, 2020

.” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Blogs and other educational content are frequently cross-promoted throughout sites. Our clients recognize that users have come to expect this content, eager to consume and share. “We need to stand out.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Valasys

MAY 7, 2020

Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors. While using SEO for building high-quality link-building, content marketers must ensure that their content is of high-quality.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Click To Tweet.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Vidyard

JANUARY 15, 2016

Video marketing has proven its worth time and time again. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. “The standard marketing budget allots bigger budgets for top-funnel marketing content. Wait, a whole story in one minute?

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Assess your marketing maturity? Identify untapped markets?

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111