Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. Keeping a consistent weekly publishing schedule.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

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Thought Leadership Enterprise Management Work Management Marketing Management 300

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Duplo Play Ideas.

Paid Search Agency 359

Paid Search Agency Work Management Marketing Management Examples 359

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. Topics covered in SaaS content are often technical.

Paid Search Agency 311

Paid Search Agency Content Marketing Companies Case Study 311

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading!

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Storytelling Examples Branding Brand Identity 130

Biznology

FEBRUARY 2, 2022

It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. After all, why you do what you do is integral to gaining the support of everyone vital to your success—the general public, customers, and, of course, employees.

Education 104

Education Storytelling Statistics Custom Publishing 104

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. What are Case Studies in Content Marketing?

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Case Studies Case Study Studies Top of Funnel 271

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? Why, that would be content marketing masters GE. Educating your consumer is always a thoughtful thing to do. Speaking of an education, here’s National Geographic’s incredibly detailed infographic on domes. GE – Renewable Energy Sources.

Content Marketing 320

Content Marketing Work Management Content Marketing Management 320

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Similarly, a business has a mission to help customers solve a problem. Customer interviews. SEO pillar pages.

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Content Marketing Planning Paid Search Agency Content 240

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Journalistic content also has a narrative throughline. Murrow and Walter Cronkite.

Top of Funnel 260

Top of Funnel Tips Content High Quality Lead 260

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. in 5 years Source: Wistia That’s because 91% of consumers want to see more online video content from brands.

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Statistics Video Marketing High Quality Lead Stats 301

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. Each of these companies is a trailblazer and a storyteller. They know how to keep their focus on the customer and follow sound product marketing principles for success. What is Product Marketing? Why is Product Marketing Important?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. in creating great customer experiences.”. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view. The vast majority of advertising and marketing is fleeting.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But you can’t just dump all your published content on your readers and expect them to engage.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 94

Media Branding Brand Identity Storytelling 94

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”.

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 317

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 317

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. But storytelling and digital media are ubiquitous. The content you produce may travel around the world… literally. And great content knows no geographic borders. “Humanized content” is No. If you live in the U.S.,

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. Only 73% of marketers have a content marketing strategy in palace. 55% of businesses use graphic design to communicate better with customers.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Marketing Communications Manager for Lincoln Electric. Craig Coffey, U.S.

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Inbox Insight

AUGUST 27, 2020

Inbox Insight are proud to have been chosen as a finalist in the Content Marketing Awards 2020! Category: Content Marketing ROI/Measurement Program. The top prospect’s lead score was over 300 , covering 46 separate touchpoints with the content. Customer Evaluation. About Content Marketing Institute.

Lead Ranking 89

Lead Ranking Content Marketing Planning Lead Scoring 89

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. How To Overcome 2023’s Biggest Marketing Challenges.

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Marketing Insider Group

MAY 12, 2015

But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. And, especially If we’re going to go “all in” with content marketing, we have to think about the role of employees. For that to happen, marketers have to tell a cohesive brand story internally.

Storytelling 100

Storytelling Branding Brand Identity Ad Building 100

Convince & Convert

SEPTEMBER 17, 2015

Ritika Puri helps content marketers tell better stories. highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. She is also the Resident Storyteller for the Lean Startup Conference.

Content Marketing 155

Content Marketing Top of Funnel Paid Search Agency Startups 155

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy. In this post, we recap some of the presentations from yesterday on the power of brand storytelling.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Brandpoint

MAY 5, 2021

Business was still running as usual for a lot of people, and while a lot of factors of our days looked wildly different than before, talking with Sarah reminded me that there was still a constant theme that marketers shouldn’t forget, COVID-19 or not: empathy. But, it was educating and building thought leadership and trust for the brand.

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Top of Funnel Paid Search Agency Branding Brand Identity 154

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Chan Kim and Renee Mauborgne. Aha,” I said.

Work Management 87

Work Management Advertising Agencies Marketing Management Content Marketing 87

Kapost

MARCH 20, 2017

Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. We stopped counting our number of customers at 100.

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Paid Search Agency B2B Marketing Top of Funnel Companies 113

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. In your inbox.

Enterprise Management 95

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 95

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Image attribution: Crew.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

FEBRUARY 20, 2018

In partnership with Clare McDermott, cofounder of Mantis Research and former editor-in-chief of Chief Content Officer , Skyword analyzed the results and published a research report in January 2018 that captured a snapshot of how content marketing is being practiced today and outlined the commonalities among the highest-performing content marketers.

Storytelling 47

Storytelling Research Content Marketing Work Management 47