Marketing Insider Group

APRIL 30, 2019

Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money.

Search Marketing 263

Search Marketing SEO Content Marketing Best Practices 263

SendGrid

JUNE 20, 2023

Small business marketing can be challenging with a limited budget or a small team. However, content marketing allows small businesses to reach new audiences and expand brand awareness without an advertising budget. But where do you begin? Do you try to create a viral post on social media or start a weekly blog?

Small Business Marketing 81

Small Business Marketing Tips Content Marketing Viral Marketing 81

Marketing Insider Group

JUNE 11, 2018

The post Why Consistent, Quality Content Is The Only Choice for Marketing Your Business appeared first on Marketing Insider Group. If you follow along with the search engine optimization (SEO) world then, of course, you know this is no longer the way […].

Business 246

Business Content Keywords SEO 246

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? The importance of marketing content in the awareness phase.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

ClearVoice

MARCH 6, 2020

Now imagine applying this level of introspection to your small business or enterprise. If your business is doing well, it may be easy for you to identify what your strengths are — what your product or service brings to the marketplace that keeps customers coming back. What is SWOT analysis? What is SWOT analysis?

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

ClearVoice

JULY 20, 2019

Because, just like you do not want to hire a dentist with bad breath for their “expertise,” a client may not want to hire you as a freelancer if you are not displaying your skills on your own marketing channels. Your content marketing does not have to be perfect. Maybe your business has grown and developed over time.

Content Marketing 97

Content Marketing Business Marketing Budget Ideal Customer Profiles 97

nDash

NOVEMBER 30, 2020

All too often brands think that a business writer is the “jack of all trades” writer. Business writers are incredible at taking on your company’s voice – whether that is for the consumer, executive office, or your internal staff. Save yourself some time and scroll through our list of top business writers below.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Valasys

FEBRUARY 24, 2020

Content marketing is the strategy to make your content shine. Businesses need to create content with high-quality that resonates with the area of interest of the users. According to a study by Content Marketing Institute , 92% of the marketers reported that their company views content as a business asset.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Convince & Convert

FEBRUARY 8, 2016

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? In 2012, a group of marketers got together to find a better way. Agile Marketing Mitigates Risk.

Content Marketing 107

Content Marketing Marketing Budget Creation Business Lead Scoring 107

Convince & Convert

MAY 2, 2014

Ultimately, Google is in the content ranking business. Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. When people and businesses are having a conversation on Google+, that gives SEO juice to the post they’re talking about. Seth Godin.

Google 145

Google Skype Business Content Marketing 145

Contently

JULY 23, 2018

And this past Sunday, an unexpected article was getting clapbacks in my feed—a Washington Post story about the “death of business reporting” thanks to brands deprioritizing media relations and stonewalling journalists. Go to most marketing conferences, you’ll hear a common trope of “owned, earned, and paid” media.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Contently

JULY 23, 2018

And this past Sunday, an unexpected article was getting clapbacks in my feed—a Washington Post story about the “death of business reporting” thanks to brands deprioritizing media relations and stonewalling journalists. Go to most marketing conferences, you’ll hear a common trope of “owned, earned, and paid” media.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Marketing Insider Group

NOVEMBER 28, 2016

Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market?

Small Business Marketing 100

Small Business Marketing Startups Content Marketing Business 100

Content4Demand

DECEMBER 29, 2019

A choose your own journey of sorts, self care largely depends on what your priorities are, what helps clear your head and frankly, what brings you the most joy. Since this is a blog for B2B marketers and we’re in prime New Year’s resolutions time, I thought I’d share my own professional resolutions. How can I practice self care?”.

Planning 40

Planning Peer-to-peer Content Marketing Business 40

Brightedge

FEBRUARY 27, 2019

The post Content Marketing For Small Business: Thriving when big domains dominate the SERP appeared first on BrightEdge SEO Blog. In a number of industries, however, there are sites that dominate the search engine results pages and seem nearly impossible to overtake.

SERP 71

SERP Small Business Marketing Domain Content Marketing 71

Ambal's Amusings

MAY 3, 2010

Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He is also a leading thinker and evangelist for content marketing.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Marketing automation services are available to all.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Who Are B2B Creators?

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Marketing automation services are available to all.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. One of the biggest problems with content is finding someone to write it.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. So, why should you care?

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. So, where do you start?

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. The Sale Is in the Tale reveals approaches that reach beyond business.

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

Marketing Insider Group

APRIL 29, 2024

Think your business can thrive on good vibes and wishful thinking alone? Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. That’s why today, we’re here to help you cut through the noise and develop a customer acquisition strategy that’s as unique as your business. Think again!

149

149

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 143

B2B Case Study Case Studies Content 143

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. With a solid marketing background, Etien shares all the expertise he’s picked up along the way. He also reveals his favorite AI tools and best practices for achieving the best results.

Social Media 136

Social Media Media Startups Youtube 136

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124