Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Top Rank Marketing

JANUARY 17, 2024

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. To do that, SEO analysis has to go deeper than surface-level results. Keywords and current keyword rankings On-page content quality (length, readability, keyword inclusion, etc.) Meta information (titles, descriptions, image tags, etc.)

Analysis 97

Analysis Lead Scoring Lead Ranking SEO 97

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation.

Marketing AI 310

Marketing AI Curation Content SERP 310

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? How Does AI Impact Industrial Content Creation and Distribution? They value content that speaks directly to their unique challenges and requirements.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content. Data analysis with AI Today’s marketers are surrounded by data.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

seo.co

MAY 16, 2022

If you want to be one of the top-ranking websites for vital keywords, you need to have a lot of informative content on your site. One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. Below is more information about how to do a content gap analysis.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Martech

APRIL 19, 2024

For example, a coffee chain might cater to two distinct segments: young professionals and retirees. For example, a neighborhood experiencing gentrification may see demand rise for specific products or services. For example, during downturns, consumers often prioritize value and practicality. Economic conditions are crucial.

Advertisements 109

Advertisements Advertising Allocation Planning 109

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Webbiquity

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. That’s where sentiment analysis can help you. Customer-centric strategies.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Heinz Marketing

OCTOBER 20, 2022

For years, B2B organizations have focused on developing content to support their demand generation efforts. Because of this, it’s essential that organizations prioritize content to meet buyers where they’re at. This can be done through completing a competitive content analysis. Content examples.

Analysis 120

Analysis Top of Funnel Content Demand Generation Agencies 120

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For example, if your go-to-market strategy focuses on the U.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Google, Siri, and Alexa are all examples of NLP in action. But its application can truly help content marketers in a variety of areas.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. Take for example, Sprout’s AI-driven Social Media Listening solution. Thus, making you time-efficient while enabling campaign management at scale.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Martech

FEBRUARY 13, 2024

Match the required martech functionalities to these goals Do you need more robust personalization and experimentation capabilities, content creation tools for different regions or enhancements in mobile engagement? Mapping out these needs against your goals uncovers any existing gaps in your martech stack.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Webbiquity

JUNE 13, 2023

For example, Spotify uses hyper-personalization to engage users and enhance their experience on the platform. According to reports , 31% of advertisements that performed well had emotional content, while only 16% had rational content. Amazon is a prime example of how personalization can enhance customer lifetime value.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. For example, you might anticipate a new product launch or business merger before it actually happens. What are they posting on social media?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Webbiquity

DECEMBER 27, 2023

Crafting Conversational Content One of the fundamental shifts brought about by voice search is how people interact with search engines. Your content should mirror the language people use when verbally asking questions. ” This subtle adjustment aligns your content with how users express themselves through voice searches.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Tricia Nichols is a consultant, angel investor, board member, and former CMO at Gap, Estée Lauder, Pepsi, IPP, and Belk.

CMO 77

CMO Brand Identity Branding Storytelling 77

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Vision Edge Marketing

NOVEMBER 1, 2022

in the second quarter, according to the advance estimate by the Bureau of Economic Analysis. . A keep the lights on example is the company website. Websites require infrastructure (such as hosting), technology (such as security), content, and regular content updates and management decisions.

Budget Programs 212

Budget Programs Terms and Conditions Work Management Analysis 212

Vision Edge Marketing

FEBRUARY 16, 2021

For example, if you are a security solution company, this might be developing a competitive offer that complements your portfolio to support new compliance or security requirements to protect data. For example, artificial intelligence or cloud-based services. For example, take another hard look at your objectives. First test.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 123

Social Media Examples Work Management Media 123

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. You can use these for SEO, content development, and digital marketing.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Martech

MARCH 20, 2024

Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management? This article opened with the example of a running back throwing a TD pass.

Positioning 78

Positioning Marketing AI Work Management Marketing Management 78

Contently

MARCH 22, 2022

Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. As a result, “SEO content” has become a synonym with pumping out repetitive, curated articles that add nothing new to the conversation. Conduct a content gap analysis.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Vision Edge Marketing

OCTOBER 23, 2023

In this article, we will delve into the role and attributes of a positioning framework and message map and provide real-world examples to demonstrate its effectiveness. Messaging is a vital component of the positioning framework, serving as the bridge between your position and content creation. Make sure they choose you.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Binary Demand

FEBRUARY 26, 2024

It’s the mastermind behind personalized content, decoding consumer desires to build unbreakable connections that boost engagement and conversions. Moreover, AI augments content personalization, fostering audience engagement and conversion rates. A prime example is the Amazon website. But AI’s influence doesn’t stop there.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Animalz blog

JUNE 28, 2023

Take an ounce of business analysis. Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. They had built Animalz into a leading content marketing agency based on long-form, research-driven articles, often through interviews with founders, investors, and other folks in the tech startup ecosystem.

Research 68

Research Startups Comparison Storytelling 68

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118