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AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

Liveintent

While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters. Reader loyalty: A renewable resource for a sustainable model. Be privacy-forward. Main takeaway: Don’t neglect your newsletters.

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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

One of those strategies to add to your resolutions needs to be for your contact database. Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Automate it to flag outdated contacts (??

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is an underutilized resource for today’s marketers and sellers.

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How Marketers Can Adapt to Apple’s Privacy Changes

Porch Group Media

This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Perhaps it’s by implementing programs such as newsletters, loyalty programs, or some other type of tactic. I think some of these privacy issues have really helped spur this along as well.

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Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. They’ve had to go through the process of updating their privacy policies.

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Effective lead harvesting methods for business success. 

Valasys

A deeper dive into these lead harvesting methods includes: Content marketing: Create valuable and informative content to attract and educate potential customers. Industry Directories: Consider data quality and privacy regulations when sourcing email addresses from directories containing relevant business contacts.

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How is Email Marketing Pricing done?

SendX

This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate. Usually, it is one time cost if you are just publishing a newsletter. Mailchimp pricing has a catch - they charge you per contact instead of per subscriber. And hence, less costly.

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